Thursday, 8 May 2008

May 8th: Cadbuys Twisted

Kcal 210 Fat 9.4g Fat(sats) 5.8g Carbs 27.9g

This is probably one of the hardest reviews I have had to write for Chocolate Mission.

Let me get this straight from the start...this is a great tasting chocolate bar...bottom line.
Though let me also get this straight from the word go...this is not an 'an innovative bar' nor is it really 'innovation' as we have been led to believe by Cadbury in their press releases.

With wording like that from their marketers I was actually really quite excited about this bar and forked out 55p to get my hands on it...ok this is not exactly breaking the bank but this is relatively more expensive than your average Cadbury bar...hmmm I seem to remember paying 38p just a few weeks ago for a Cadburys Dairy Milk with Creme Egg.

55p later and further inspection of the snazzy looking wrapper revealed some intriguing facts... the 'Twisted' had exactly the same nutritional information than the Cadburys Dairy Milk with Creme Egg..surely not...!? YEP down to the last gram!...coincidence!?

Opening the bar it had a sweet fragrant Dairy Milk cocoa aroma - apparently according to the wrapper, Dairy Milk contains min 20% Cocoa Solids- news to me. The bar itself is smaller than your standard Dairy Milk bar...further research has show that it is only a few grams smaller at 43g in weight though - it was really quite a filling bar anyway so no complaints there.

As you will see in the picture above the bars' name is obviously derived from its shape. Its shaped identically to a Mars Delight bar - a long rippled finger...though as you can guess this its quite alot thicker...at least it looked more impressive than the Cadburys Dairy Milk with Creme egg.

You will also see in the cross section above that the chocolate was really quite thick - it provided a nice solid coating to the bar and stopped any of the fondant centre seeping out (a common problem I always had with the Dairy Milk with Creme Egg variant). The fondant centre had a smoother texture than you will find in the standard creme egg - to be honest I preferred the smoother feel.

Tastewise...guess what???? Its Dairy Milk with Creme Egg fondant centre...this of course is a good thing. The Dairy Milk chocolate was its normal creamy self, a combination of a smooth but rich cocoa taste...always a winner in my book. The fondant centre was also its usual tasty self, of course ever so sweet, but again like in the Creme egg, its correctly proportioned with the chocolate, making for a good balance of flavours. Anything missing here!??? ahh yes that marketing buzzword...'innovation'!

Overall its been very hard to score this bar. As I said above its damn tasty and on this basis alone I would recommend it to anyone...this is where my recommendations on this bar stop though because in truth I feel cheated. This is not the innovative product we were promised..this is the Cadburys Dairy Milk with Creme Egg bar but with a snazzy wrapper and new bar appearance. Even if these changes are admittedly for the better, this does not excuse the fact we are now paying around 20p more for these irrelevant changes. At the end of the day this is simply a bit of 'marketing magic' that I'm sure I will not be the only victim of. Cadbury have managed to create a buzz about a product that already exists, and are charging a higher price for it. In relation to the standard Creme Egg it just doesn't have the same magic...it doesn't look as good and the value isn't a great. Despite all this its a great tasting bar..but if your expecting something ground breaking your going to be left disappointed.

8.0 out of 10

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