Friday, 9 May 2008

May 9th: Milky Way (UK)

Kcal 236 Fat 8.8g Carbs 37.4g

Despite the wrapper featuring on my website banner, yesterday I realised I hadnt reviewed this bar - so today I went about putting that right.

In proposition the bar is identical to the '3 Musketeers' bar which currently sits a proud 2nd in the Chocolate Mission ranks: 'a light whipped centre coated in milk chocolate'. The Milky Way is slightly smaller than the '3 Musketeers' and is comprised of two 26g half bars...despite this slightly smaller size it certainly still hit the spot in the hunger fufilment stakes.

Its particulalry hard to describe the smell of the Milky Way as its aroma was so faint - it had a slight cocoa scent but in honesty it was pretty non descript. This may be due to the relatively low amount of cocoa in the bar...the ingredients list told me that the milk chocolate only contained 14% cocoa solids...I know this is a more milk based product but still thats really quite low.

Despite its low cocoa content the chocolate was tasty. It was almost identical to the chocolate found in the Mars bar and had the same smooth creamy characteristics. The 'whipped white centre' was also particulalrly nice tasting - it again had a very milky taste that although was very sweet, avoided being overly so and offensive. The flavour wasnt quite as deep as the '3 Musketeers' and lacked the slightly malty edge of the US bar.

Texturwise the nougat centre was slightly softer and not quite as substantial as the US equivalent - despite this it still provided a firm contrast to the melt in the mouth outside chocolate layer.

Overall this dosent quite hit the heights of its US equivalent though retains a majority of its counterparts qualities. The taste of the whipped centre isnt quite as full on as the '3 Musketeers' but still has a very pleasant creamy flavour that is incredibly moreish. Despite the low cocoa levels the chocolate is of a better than average standard and holds many of the qualities of Mars' Galaxy brand with a creamy smooth taste. Personally I think this bar is missing a special something...another ingredient...and I dont just mean caramel!! Just think of how tasty this bar could be with a layer of coffee/hazelnut/oragne creme or fondant....the opportunities are endless. Despite this its still a tasty bar with a very rich brand heritage - its a bar definately targeted at a younger audience..but in reality this is can be enjoyed by everyone.

8.2 out of 10

15 comments:

Colin said...

Haven't commented on a while but feel I shall here.

I love milky way, probably too much. I consider it a treat when I buy one only a few times a year. Its very tasty and I love the soft centre around the good layer of chocolate. 8.2, a good score for it!

Jim's Chocolate Mission said...

Colin - its definately not a bar that I would have constantly but as you say its a great one for having everyso often!

Seems best served slightly chilled to give the chocolate that extra cracking texture...it also makes the centre that little bit firmer.

Thanks for the comment - I always enjoy it when you share your views.

Thanks

James

Alan said...

i like milky way but does anyone remember the filling that it used to have? lol. more malty/chocolate rather like a lighter version of the mars nougat? in fact pretty much identical to the Mars Flyte bars? i never understood this - change the filling then create another bar identical to the old one and rename it! lol

Alan

alan said...

also does anyone remember the short lived cadbury version of the milky way or was it mars bar- one of them - it wasnt that nice?

alan

Jim's Chocolate Mission said...

Alan I cant I remember the older filling myself - the differences between the Milky Way UK and Milky Way US is really quite ridiculous -

the Milky Way US is pretty much our Mars Bar here...

the 3Musketeers is pretty much the Milky Way UK ...

there are variations in the taste of course, but why Mars just cant have a little continuation over their range is beyond me :s

That Cadbury bar your talking about I believe is the 'Cadbury Malted Milk' which i reviewed here --->

http://www.chocolatemission.net/2008/08/august-16th-cadbury-malted-milk-can.html

Its a bar thats still out in Canada!? Was that the one you meant!?

Jim

alan said...

Hi Jim,

the Malted Milk seems to be another bar, not the one i remember, although it seems to be another attempt at a Mars Bar lol. I'm not sure this one was ever made over here but the one i mean was very similar but the nougat was quite tough and pale rather than soft and malty and overall lacked flavour - i wish i could remember the name - im sure it sounded much like mars bar as i thought it a bit cheeky to name the bar so similarly lol

cheers
Alan

Jim's Chocolate Mission said...

Alan Yep the Malted Milk was the Canadians go at it I guess.

Abouts how long ago are we talking here regarding the one your thinking of!? Im at a loss my friend!

Jim

alan said...

well, it was probs a couple of years ago, like i say they weren't around for long, at least not in my local supermarket lol of course they may be still around in other parts of the country, i know that happens when products are only sold regionally or whatever.

cheers
alan

Jim's Chocolate Mission said...

Alan Well im at a loss my friend!! Can anyone help Alan out here!???

Jim

alan said...

lol it was very like a snickers without the peanuts and covered in cadbury chocolate rather than mars. a hard nouat but just no taste lol

alan

Alan said...

Hey Jim

I was watching TV last night and was amzed to see a very old MilkyWay ad from 1989 air!

Heres the original 1989 version (with 1989 wrapper in the middle)

http://www.youtube.com/watch?v=HF9nkpVHzrY&NR=1

and the new version with updated wrapper in the middle!

http://www.youtube.com/watch?v=Q0XoiZCqD_s&feature=related

the new one is slightly shorter than the old one - theyve deleted the scene of the car eating the doughnut and edited it down abit (and changed the slogan on the board at the end!) but it shows that an old ad can be reused to the same effect while bringing back a few fonmd memories! lol

i was amazed to see them reuse this ad as it was one i remember most! kinda ties in with what we were saying about brands using their heritage more lol

cheers
alan

Jim's Chocolate Mission said...

Alan

good spot fella! I saw that as well the otherday and thought I had been transported back to the 80s :D :D

I will make sure this gets a mention on Sunday!

Thanks
Jim

matthew said...

Ok just finished one of these and gotta say soooo disappointed, this is the first time ive had one in hmm must be 10-15years and i mean what did they do to the bar? im sure it used to be darker in the center.

I enjoyed it and the noughurt center was very smooth and sticky which was nice.

Heard somewhere the Flyte apparently took over from milkyway with the old filling, but cant find a flyte for love nor money anywhere :(.

Jim said...

Matthew

I am not surprised to hear it has changed if it has been that long.

I have never really got the whole Milky Way thing ... why on earth would anyone want a Mars Bar without the caramel? It always confused me :D

Good luck in your quest to find a Flyte! Your best off trying newsagents I think.

Thanks
JIM

BJ said...

I consider the milky way a rather average chocolate. There's nothing wrong with it, but it isn't really anything special either.

Milky Ways are usually targeted at kids when it comes advertising, and I do think that the sugary whipped centre and lack of actual cocoa probably play to this.

 

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