Monday, 23 June 2008

June 23rd: Milky Way Midnight Dark

Kcal 230 Fat 8.0g Fat(sats) 6.0g Carbs 36.0g

I think it must be one of the greatet wonders of the world....one that no philosopher has quite managed to pin down....no not 'what came first the chicken or the egg!!'...but simply why is there a difference in the branding of the Milky Way and the Mars bar in the US and UK!? Why!? Someone answer me that!!

Excuse my mini rant! Todays review is the Milky Way Midnight Magic....to my UK readers thats the 'Dark Mars Bar' to you!

The bar came in a pretty standard 49.9g serving...it wasnt the most filling bar ever due to the lightness of the nougat but I was neither left really wanting more. On the wrapper were the words 'Rich, Dark Chocolate', 'Golden Caramel' and 'Vanilla Nougat' ...the packaging was nice in design though it was the look of bar itself that I particularly liked...the colours of the dark chocolate, white nougat and golden caramel (which you can see in the cross section above!) looked pretty appertising - this coupled with a fairly nice dark cocoa aroma made for a pretty enticing proposition.

The outside coating of dark chocolate was suprisingly thick, much more so than in any Mars/Milky Way bar I had consumed before. Its flavour wasnt too bad - it was certiainly richer and more bitter than the standard milk chocolate but it lacked the depth of flavour compared to the higher end dark chocolate brands. Its texture was also slightly disappointing...it didnt quite melt in the mouth the same way as other Mars chocolate does...it melted extremely slowly and into a grainy feeling constituants.

Much like in similar bars the nougat and caramel layers added a nice contrast in textures. The nougat was quite light and not overly chewy whilst the caramel was smooth and had just about the right dexterity. As you can see in the cross section above the caramel was pretty plentiful in proportion - it had a nice buttery flavour and wasnt overly sweet. Unfortunately I found the nougat to be slightly lacking in flavour...on pack it was described as vanilla flavoured but I could detect nothing more than a slight sweet taste...it hardly ruined the taste of the bar but it did mean that flavourwise it was pretty dull and unexciting.

Overall this isnt a bad variation of a great original but it was one that did seem to pass me by a bit. The main selling point of the bar is the variation of the chocolate - with the use of Dark chocolate instead of milk...personally I just dont think it worked that well here. The dark chocolate lacked the flavour and texture credentials of other higher quality dark chocolate...thats not to say it was bad though...it just wasnt great. The type of nougat also did the bar no favours...sure it made the bar pretty to look at but in truth it was devoid of flavour. I would recommend this to Mars/Milky Way fans if only to try out a different variation...I cant promise you wont be pining for the original bars though.

7.7 out of 10

8 comments:

Justin said...

I agree. The dark version of the Milky Way sounds like a good idea as the Milk Milky Way is pretty sweet. Yet, somehow, it just doesn't work as well as it should have. The original still tastes better.

The whole Mars/Milky Way thing makes no sense to me either :). Thanks for the review!

Jeanna said...

I was so disappointed when I found out that this was what the beloved Mars Bar was; just a Milky Way. Wahhh.
Then again the Mars Bar is Snickers with almond. But it's not quite the same.

Franzi_89X said...

Oh I tried this Mars version a month ago and really like the compination of dark chocolate instead of the normal chocolate :)

lottie said...

This is unrelated but since you seem to like things that involve caramel and so on I think you should definitely try some lily o'brien's sticky toffee chocolates.They remind me of galaxy caramel but thrice as good!Not for thrifty people though.

Jim's Chocolate Mission said...

Justin Couldnt agree more...great concept...poor execution..conclusion - stick with the original :D :D

Jeanna The branding is so ridiculous isnt it...I just really dont get why there is the difference....I guess the change would be difficult to implement now but why the real question is why it was like that in the first place :S :S ...welcome to Chocolate Mission btw ;) stick around :)

Franzi Im glad you enjoyed it...i didnt necessarilly not enjoy...I just preferred the original milk chocolate.

Lottie ...Ahh so you think it is unrelated eh!?? Well in actual fact I can inform you that you are actually a physic!!! Why??? Because Lilly O'Brien actally contacted me today asking me if I would like to sample some of their product :D :D :D how very very weired!! I will ask for some of those caramels for sure!

Thanks for the comments everyone ...again apologies they were slow to appear on the site!

Jim

lottie said...

I have actual magic powers!

alan said...

this is pretty much what the Mras Midnight in the uk was like, lol not that great lol

all thse versions and names get very comfusing don't they and quite unnecesaarily too

cheers
alan

Jim's Chocolate Mission said...

Alan Its entirely not needed .. they should just brand it as Mars and be done with it!! Still though I guess they are different products ... the Mars Dark differed to the Mars Midnight after all.

My conclusion on the matter ... Mars Dark (can) > Mars Midnight UK & Milky way Midnight US

Cheers
Jim

 

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