Thursday, 18 December 2008

December 18th: Cadbury Heroes

Kcal 510 Fat 27.7g Fat(sats) 16.6g Carbs 60.3g (per 100.0g)

I haven't had 'Heroes' in a long time, but blimey have there been some changes. Some good, many not so good: out with the 'Miniature' branding, Timeout - out (Boo!), Cadbury Dream - out (Yay!), Picnic - out (Boo!), Crunchie Bites - out (Boo! Boo! Boo!), Cadbury Eclair - in (Yay!), Cadbury Bournville - in (Boo!) .... sooo many changes. 

So whats left you ask? The lineup now takes the shape of: Dairy Milk, Dairy Milk with Caramel, Dairy Milk Whole Nut, Fudge, Bournville, Twirl and Eclairs. I bought a large pack of these (445.0g) and shared them with a few friends. The general consensus was that the recent substitutions weren't all the favourable - the lack of Picnic and Dream pieces seemed a particularly spiky topic with some. 

I thought the product was well presented - the outer packaging looked sharp, though I was left a little bemused with the ridding of the 'Miniatures' part of the branding!? The chocolates themselves were presented well, each with their own branded mini wrappers. I found it quite funny that Cadbury felt the need to warn me there were nuts in the Whole Nut block - well DUH!!! 

Below are my thoughts regarding each piece:

Dairy Milk - What is there to say!? I liked the fact the block was split into two smaller pieces. The melt was smooth and thick, and the taste was wonderfully sweet and creamy. I wasn't expecting anything different - great stuff. Excellent.

Dairy Milk with Caramel - (soon to be back to Cadbury Caramel ... See HERE!!) Heaven in a chocolate block :) Still by far my favourite Cadbury product. Its sweet, sticky caramel and delightful creamy chocolate combination just can't be touched in the mass confectionery market ... well apart from the Galaxy Caramel! Typical really that I only got four of these in the whole pack. Excellent.

Dairy Milk Whole Nut - Another enjoyable piece. I thought this was one was well designed with a single whole nut in the centre of the block. The chocolate was thick, creamy and despite not the having the strongest flavours, the hazelnut piece added a delightful crunch. It was good to have a nutty option in the mix. Very Good.

Fudge - I got about twenty of these in my pack - I won't grumble too much at least it wasn't the Bournville that was over portioned! These smelt very sweet out their wrappers. The milk chocolate was a little thin for my liking, though sucking on the sweet, buttery fudge centre was rather enjoyable. Good.

Bournville - A new arrival to the selection, the words ... why? oh why? Spring to mind :( If you have read my original review of the Bournville bar (HERE), you will know that I am no big fan. I had no better experience here - the melt was poor and clumpy, whilst the taste was overly sweet and what I would describe as cloudy and mirky ... its as if it was scared to express its true cocoa flavours. Poor

Eclairs - The second of the two newest additions, and a much more welcome one. Despite being scentless the outer hard caramel was wonderful with its sweet, buttery toffee flavours. As I referred to in my original Eclairs review, the real joy of these was in the anticipation of the chocolate, which just so happened to deliver a fantastic chocolaty burst. Very Good.

Twirl - As its smell suggested its flavours were not quite as sweet as the Dairy Milk variants, which made for a nice change. It was also nice to have a lighter textured option in the selection, which further made it more enjoyable. Good

Overall there is no doubting this is a fabulous mixture of chocolates, but it has to be said that the recent changes haven't all been for the better. I can live with the Bournville, as really it has only replaced the Dream, which was equally as poor. What I think was really a bad decision was the exclusion of the Crunchie and Picnic pieces, as straight away two of the more diverse options were taken from the selection. Taking this product at face value and forgetting 'what used to be', it still offers a very nice range of tasty varieties from the Cadbury portfolio - with the Caramel, Eclairs and Dairy Milk pieces the real shinning stars. I would recommend this selection, but be prepared to feel like something is missing.

8.4 out of 10


16 comments:

alan said...

hi jim

i too was alwasy puzzled at teh ditching od the 'miniature' bit - after all they are miniatures! lol if they did a full size mixed pack of bars that wouldve better suited just the 'heroes' label.

i agree they shouldve kept the picnic and crunchie - i wasnt v impressed when i saw the boxes with this new selection on the front - also is it me but are there less variants in the box now?

im curious why you didnt like the ommittance of the time out - you didnt like them did you lol

great news about the cadbury caramel! we had a conversation about that not v long ago didnt we about the 'dairy milk branding' business. theyve finally seen sense :)


cheers
alan

alan said...

i was right lol there used to be ten!

http://www.britishdelights.com/images/t_CA34.JPG

the pack looked better too with more on it!

cheers
aaln

Jim's Chocolate Mission said...

Alan

The other piece used to be the 'Nuts about Caramel!' obviously that one is long gone now!!

I was annoyed at the timeout going as it added something a little different to mix! It isn't one of my favourites at all but the change up would be nice!

It is indeed good to hear about the Cadbury Caramel coming back! I don't know why but I much prefer that branding - it just gives it, its identity back I guess.

Cheers
Jim

Gemma said...

Ah Heroes. I enjoy these a lot (especially over Christmas when everyone seems to have a tub) but I do wish they'd kept the Picnic one. That was my favourite.

Jim's Chocolate Mission said...

Gemma My floor at uni has only got through the 4 big tins so far :D :D

Lol no one seems at all happy about the lack of Picnic and Dream pieces though!

Thanks
Jim

alan said...

i also prefer the cadbury caramel branding, nice and snappy - after all - who really goes about saying ' i'll have a cadbury Dairy Milk with...caramel, turkish, fruit n nut...' lol no one!

now theyre reverting back theres no reason they shouldnt bring back the nuts about caramel lol dont suppose they will but they should!


cheers
alan

Jim's Chocolate Mission said...

Alan oh come on Alan bringing back the 'Nuts about Caramel' would be far too sensible for Cadbury ;) I wouldn't hold you breath!

Cheers
Jim

alan said...

lol i know - we can but dream ;)

cheers
alan

Jim's Chocolate Mission said...

It seems as if this post has attracted the attention of an article written on the Guardian online!! Take a look:

http://www.guardian.co.uk/lifeandstyle/wordofmouth/2008/dec/19/cadbury-heroes-picnic-dream-bournville

alan said...

it seems cadbury have certainly been stiring up some heated debates lately!

they should also do some mini Wispas!

going back to the caramel debate - and this might sound daft - but throught out that article about teh rebranding to just caramel they talked about 'Cadbury' as a company but when they talked about the caramel it was 'cadbury's caramel' not 'cadbury caramel'- slip of the finger or a return of the 'S! lol


cheers
alan

Laura said...

I got some of the mini Eclairs in my candy package from a UK friend--I popped one in my mouth straightaway and it was SO good. I plan to do a full review but I had to see what the fuss was about, hehe.

Jim's Chocolate Mission said...

Alan

They should include mini wispas shouldn't they .... again that is far too sensible suggestion for Cadbury to actually take take that on board!!

I am not sure about the "Cadbury's" it may just be a typo I guess we will have to wait and see!

Laura

They are utterly fantastic aren't they! I really recommend you try getting hold of a whole bag! You won't be able to put them down trust me!!

Thanks
Jim

Heidi said...

I would join the campaign to bring back the old favourites (as well as some new ideas, agreed Alan, Wispa would be pretty awesome). They need to set up some kind of Revels eviction competition or something, give the consumer what they want.

On my travels, I think they do it better down under. In their "Cadbury Favourites" they include: Cherry Ripe, Timeout, Caramello, Moro, Crunchie, Boost, Turkish Delight, Flake, Twirl, Cadbury Dairy Milk and Dream. That's a pretty good selection right?!
EG:
http://about-australia-shop.com/images/products/Cadbury_Favourites_3337.jpg

Jim's Chocolate Mission said...

Heidi

Man that selection sounds so much better! The Cherry Ripe, Boost, Flakes etc would be very welcome editions! I should try get hold of this selection!! Thanks for the recommendation! You are so right about Cadbury needing to listen to their consumers!

Thanks
Jim

alan said...

that certainly sounds an interesting selection! i wonder why they call them 'favourites' over there...i couldnt help but notice the design similarity of the favourites packet to our celebrations box!? lol

cheers
alan

BJ said...

I was very disappointed by the change in selection to the Heroes box. As nice as the dairy milks are, they are available everywhere in standard size bars. Many of the other Cadbury's products are less readily available and I don't see them in newsagents as much. The selection is pretty boring now, all except for the eclairs.

 

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