Tuesday, 3 March 2009

March 3rd: Maltesers MaltEaster

Kcal 155 Fat 9.2g Carbs 16.3g

You may have seen these appear in the shops around January time, though I thought I would save this review for closer to Easter as it felt a bit more fitting. I can't say I recall seeing these Maltesers MaltEaster last year, so I am presuming this is actually a bit of new product development from Mars ... not often we say that now. Formed of a 'milk chocolate bunny, with a crunchy and creamy Maltesers centre', it definitely sounded worth trying.

I bought the product in my local Sainsbury's for 59p. On reflection this was a pretty hefty price considering the quite lacklustre fulfilment it provided with its 29.0g. Anyway, the whole thing was presented well - the wrapper was well coloured and incorporated the usual Maltesers look well with a Easter theme. The piece itself was rather daintily formed, and looked particularly pleasant cross-sectioned when it revealed the creme like centre. The smell however, was a bit less spectacular only offering a minor sweet, malty smell.

I was really quite surprised to find that this Maltesers bunny actually tasted really quite nice. The outer milk chocolate was nothing special, though still provided a pleasant tasting milk chocolate coating - that on the whole did its job. The real shining star for me though was the creme like centre, it surprisingly was a lot more intricate than the standard honeycomb Maltesers centres. The filling was wonderfully creamy, with the malt flavours really creating a nice moreishness. The texture was wonderfully smooth, and was complimented superbly by some small honeycomb pieces that not only added bursts of honey flavour but also a crunchy interest. The only downfall with this product was its size, had it been larger this would have been an even more enjoyable experience as it really just wasn't that satisfying.

Overall this was a simply delicious product, however it just let itself down with its small size and relatively high price tag. The milk chocolate was unspectacular yet adequate, with the real depth of flavours coming from the wonderfully creamy malt centre. If you like your Maltesers then I really suggest you give one of these a try this Easter - you may want to wait until the Easter sales before you get addicted to them though.

7.8 out of 10 


13 comments:

Gemma said...

I really enjoyed these. I didn't know what to expect when I saw them. I just thought it would be like a normal Malteser but in the shape of a rabbit. It was very tasty though, and the creamy filling was my favourite part. Loved it :)

Jim's Chocolate Mission said...

Gemma

As i say in the review these certainly were a nice little surprise!

The creamy malt filling was certainly something they should look to include in a bar from prehaps? I would certainly give it a go!

Always great hearing from you!

Cheers
Jim

James V said...

I had one of these ages ago and thought it was absolutely delicious!
I loved the cute little shape and how solid and chunky it felt, given it's small size. I thought it was an amazing product, it's just, next time I have one I'll probably buy 2.
Awesome review Jim! I love Easter!

Jim's Chocolate Mission said...

James V

The only time than is better than Easter are the few weeks after ... when all the Easter stuff is being sold off cheap :D :D

Jim

lottie said...

I liked these too (despite the bunny shape slightly freaking me out,it's creepy I tell you). Kind of like edible horlicks with chocolate involved. Although obviously we'll have to wait at least another century before we get anything new from mars again. I imagine they're all still lying down in the confines of a darkened room with soothing music being played to get over the shock.
Also, have you seen!?!cadbury have done away with "dairy milk with caramel" and gone back to good old "cadbury caramel". They've even got the sexy rabbit back to advertise it! Alarming levels of lunacy all round I think. Something must have been put in the water.

Jim's Chocolate Mission said...

Lottie

Indeed the Caramel bunny is back! With some Sexy new curves if Marketing Magazine is to be believed!

http://www.marketingmagazine.co.uk/sectors/fooddrink/article/886671/Cadbury-Caramel-rabbit-returns-curves-make-up/

We better enjoy this NPD from Mars! As you say it will only be enternity before we get anything else new!

Cheers
Jim

sazluvey said...

oh man i hope the cadburys rabbit does return. i used to love those adverts

Jim's Chocolate Mission said...

Saz

Take a look at the link above! The bunny is definitely coming back!

Jim

alan said...

its funny, in the original article about caramel returning to just caramel cadbury said that the bunny wasnt returning- now it is lol its nice it is though, and even though theyve curved it up its still recognisable.


cheers
alan

Anonymous said...

mmmmmmmmmm...

Anonymous said...

mmmmmmm this sounds really tasty

Anonymous said...

just to voice a few concerns:
i'm worried that the inside is not what everyone would expect in a malteaser, WHERE IS THE CRUNCHY CENTRE???

Anonymous said...

I agree with the last comment, I was expecting a nice Malteser crunch in the centre, which would have made it a lighter trest too. Disappointing in my opinion, more like a praline chocolate.

 

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