Having read Cybele's fantastic review of the Hershey's Thingamajig (See HERE), when offered the chance to sample it for myself by Yankee Soda & Candy I was never going to let this Limited Edition slip me by. The Thingamajig is a spin off from the Hershey's Watchamacallit - a bar I reviewed rather amateurishly way back in January 2008 (See HERE). According to Cybele the caramel layer from the Watchamacallit is now gone - there certainly wasn't one included in the Thingamajig. The difference between the two bars came in the rice crispies cereal with the rice in the Thingamajig being cocoa flavoured. The construction of the rest of the bar remained the same in that it contained a peanut butter layer and was coated in milk chocolate.
Like many Limited Editions in America this bar was slightly smaller than the standard Watchamacallit and weighed 42.0g. Other reviews I have read have remarked that the presentation of the product isn't up to much, though I would disagree and say it was better than your average. I thought the brand name was very suitable, whilst the wrapper displayed the theme and content of the bar well with its striking fonts and appropriate red background. The bar itself didn't look half shabby either; the cross-section revealed the peanut butter to be rather plentiful and the complexion of the chocolate appeared unblemished despite the large number of air miles. I must say I also enjoyed the aroma of the product. The peanut element came very much to the fore here, and the roasted nutty scents made for a very enticing smell.
Although I have only tried the Whatchamacallit a few times I knew its taste well enough to come to the conclusion that things were not all the different here. The milk chocolate coating was unspectacular and despite admittedly providing the desired chocolate flavour hit it just seemed a little simple with its predominantly weak milky flavours. The differentiation with this bar was supposed to come in the form of its cocoa flavour crispies - frankly I didn't perceive there to be too much difference. The additional cocoa flavours were mild to say the least and did little to create a meaningful impact on the overall taste. That said the cereal did seem to have an extra crispness due to the loss of the moist caramel. Personally I thought this wasn't a bad thing as it gave the creamy and salty peanut butter layer more of say in terms of impact on the taste. The 42.0g provided a nice snack though I was kinda wishing it was that little bit larger after eating it.
Overall at the heart of the matter this was still a nice candy bar, though by my reckoning it was a little bit of a disappointment as it didn't offer that much more than the Watchamacallit. I thought the loss of the caramel might be detrimental on the product, however when it came to it I actually liked the drier crunchy texture this allowed for. The cocoa flavour cereal was in reality very little different to the standard rice, though I did get a little extra flavour from the peanut butter element and enjoyed the mix of the sweet and salty flavours. I wouldn't say this is a 'must try' Limited Edition but I would recommend it to fans of chocolate and peanut butter combinations.
7.6 out of 10