
Kcal 60 Fat 3.3g Fat(sats) 2.1g Carbs 7.2 (per finger)
It has taken me a whole year to track down the last variant from this Cadbury Snack range. Having previously reviewed the Shortcake, Raisin Cereal Bar and Sandwich offerings I finally got my hands on this Cadbury Snack Wafer. This bar looked extremely like the Cadbury Timeout and came described as 'milk chocolate covered wafer biscuits'. Just like the other Cadbury Snack variants this one also did not feature Cadbury Dairy Milk - Boooo!
The product came in a 36.0g size and was split into 3 separate finger pieces. The pale pink colour that featured on the packet gave the bar a rather feminine look. I can't see why Cadbury chose this colour - not only did it look dull and lifeless but effectively it discouraged half its target market with its non male inclination. Although I wasn't all that impressed with the packaging I thought the fingers themselves were presented well as they had a relatively pleasant sweet biscuit like aroma and broke apart with a clean crisp break.
Comparisons with the Cadbury Timeout were inevitable with this product as it offered pretty much the same proposition. The only difference between the two came in the structure of the inner wafer. In the Timeout the chocolate creme is more sandwiched in between two thicker bits of wafer - in this Snack Wafer bar the chocolate creme lined thinner layers of wafer intermittently (like in a Kit Kat!). I personally preferred the way it was implemented in this Snack Wafer bar as it meant that the crispness of the wafers was better retained. The chocolate creme was still evident yet allowed the starchy flavours of the wafers just to have a little more of say in the overall taste. Just as with the Timeout I was disappointed at the lack of Dairy Milk chocolate and wasn't all that impressed by the thinness of which the standard Cadbury chocolate was implemented. The chocolate hit was still there but wasn't as creamy in its flavours as it was more sugar based. As the product was split into three pieces it for some reason made it feel a bit more substantial than a Timeout - what with it being wafer based though it was hardly like it was the most fulfilling bar I have ever had.
Overall this was a pretty standard Cadbury offering that on reflection really wasn't worth waiting a year for :) Due to the average nature of the rest of the range it was hardly like I was expecting much else - if you want average defined in terms of chocolate bars this is probably it. The lack of Dairy Milk and abundance of non-substantial wafer meant that this bar was never going to be all that special. Frankly though the bar never claims to be and I must admit it does exactly what it says on the tin in that it makes a pretty fair 'Snack'. I wouldn't avoid this bar but at the same time wouldn't advise you to expect fireworks.
7.0 out of 10










14 comments:
Looks like a bit of Cadbury - Kit Kat copycat to me. I have never seen this in any of the shops either.
I think I read once that the Cadbury Snack range is huge in Ireland but not here in the UK is this the case Jim?
I see these on odd occasions but I usually see the shortcake ones which my sister loves lol I saw one of the cereal bar ones for the first time yesterday, I only ever see the old equivalent, the Brunch bar, which actually appears bigger.
These wafer ones sometimes pop up in vending machines but it's been along time since I had one or even saw one.
I saw the snack range in its entirety this weekend (in a cadbury outlet store). Had I known it was such a rarity I would have photographed the event ;)
I wouldn't turn one down if offered, but can't imagine actively buying one. Not when cadbury has so much better stuff. Also if I want waferage, it seems almost blasphemy not to choose kitkat.
Never seen this one myself but I will look out for it now.
Do you have any tips where I can find it? I would really like to try this?
Maggs
The only time I ever have this is in cafes, it's nice to go with a cuppa but that's about it. The shortcake one is much better.
I think David has hit the nail on the head here. This looks like a Cadbury Kit Kat to me.
I used to have this all the time a few years ago but I never see it around anymore. I mostly used to get them from our student book shop (also sold sweets as well) but I graduated in May so I obviously can't get them from there. If anyone does come up with a reliable source let me know.
"The pale pink colour that featured on the packet gave the bar a rather feminine look. I can't see why Cadbury chose this colour - not only did it look dull and lifeless but effectively it discouraged half its target market with its non male inclination."
As a female reader of your blog I have to take issue with this. Why would pink be feminine and why on earth would the colour discourage a man to buy the product? Am I missing something here?
I'd say it looks more like Blue Riband. The wafer isn't compact enough to be like Kitkat.
David
Indeed it has been mentioned in previous Cadbury Snack reviews that this range in more popular in Ireland.
Since I wrote this review (about a month ago!) I have started seeing this range in multi packs in my local supermarkets.
Alan
I often still see the Shortcake one but never the Cereal Bar. I think they must have been taken over by the Brunch range entirely now ... it didn't make much sense having them both did it!?
Lottie
Cadbury Outlet you say? Now where are these? I have never seen one of them.
Like you if I want my wafer fix I will choose the Kit Kat everyday of the week. Just maybe not the new caramel one ;)
Maggs
See Lotties post and what I posted to David above (supermarkets!!).
Phil
I think the shortcake one has more of a uniquness and fits the 'Snack' branding more. This wafer variant just seems a little uninspired to me.
Your spot on with the Blue Riband comparison! It is pretty much an exact replica! 100% on the money there.
GT
As Phil said ...Blue Riband buddy!
Mark
There have been a few suggested places to buy these posted above - I hope this helps you.
Jo
I think your being a bit sensitive here - the comment was never meant to be inflammatory.
I think it is widely accepted that pink is more feminine and blue is more masculine ... hence Yorkie bars being traditionally dark blue.
Personally I think that pastelly shade of pink is rather boring ... hence "dull and lifeless" ... and I do think that particular shade of pink is more aimed a female consumer.
... do I have a problem with pink as a colour i.e. I wouldn't consume it as I feel it would threat my masculinity ... NO - not in the slightest.
... do I think the use of that shade of pink is a dumb decision with my marketeers hat on ... YES!
Why on earth would you want to make your product potentially less attractive to half a market!?
Just look at the rest of the chocolate market - pretty much all the products use neutral colours.
...saying that you Cadbury today announced they will be packaging their Flake bar in a pink wrapper for a limited time in support of a breast cancer research charity.
I hope that clears it up for you ... anyone elses comments are more than welcome.
Thanks everyone
Jim
http://www.youtube.com/watch?v=LS37SNYjg8w
Jim is just referring to a fact - pink for girls and blue for boys is just the common western stereotype.
I'm not a fan of stereotyping, and as such used to hate pink (on principal). Quite like it these days. ;-)
Anyway it was nearly blue for girls (a delicate powdery colour) and pink (aggressive) for boys... there are some really interesting psychology articles on how it all came about. These days it is so re-enforced through media and marketing it would be hard to imagine it changing.
I have never seen this one before (though I've seen so many like it - regular wafers, finger-shaped, thin chocolate coating). They don't seem to be trying to copy Kit Kat in my opinion. Kit Kat has a lot more chocolate in the outer layer - and that's exactly what I liked when I first tried one.
These ones... from the picture they just look like ordinary wafers in a thin layer of chocolate. Nothing interesting there. I looked back and the Cadbury Snack Sandwich seem a lot more interesting to me (pity there's no chance of seeing them around here) because they're something I don't recall seeing before :) and I like thick chocolate coatings on biscuits and wafers. That's why I like Bahlsen a lot. :)
ManLove
I hope people realise that is a joke!
Cinabar
Thanks for the support. Like you I am not bothered by any colour etc ... I am little too old for that. As you have alluded to I was merely talking about the Western stereotype we have.
Ana
I can see your point but I think there are a few similaraties with the Kit Kat. Now you mention it though I don't think this is a product that has been brought out to compete with it directly ... it is more positioned to compete with the like of the blue riband biscuit bars that Phil suggested.
I haven't heard of these Bahlsen biscuits! Maybe I should sort that out.
Thanks everyone
Jim
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