Monday, 3 August 2009

August 3rd: Mars Treets

Kcal 185 Fat 9.6g Fat(sats) 3.9g Carbs 19.3g (per 36.0g serving)

I must admit that until I read the article from 'The Grocer' magazine a week or so ago I had no clue whatsoever what Mars Treets were. According to that piece the relaunch of Treets is Mars' attempt to ride the nostalgia wave that seems to be taking over the Confectionery market at present (Cadbury Wispa etc!). Just as with most new products I was scooped to a review by Foodstufffinds who managed to track these down a week or so earlier than I did myself (See Review HERE!). If you are still looking for them yourself I suggest you head to your local Sainsburys where I found them on a £1 promotion.

According to 'The Grocer' article Treets used to come in a few different formats - some with toffee etc! With this in mind I guess I was a little disappointed when I read the on pack description - 'milk chocolate covered peanuts in a crisp brown shell' ... the first thing that sprang to mind was whether these were just going to be M&M's Peanuts in a different bag. The packaging itself was altogether pretty unspectacular. I have no idea what the packaging used to look like but the pouch just struck me as rather plain looking and lacked any sort of retro appeal. The pieces inside looked a tad boring as they were just brown coloured, however I was pleased to see that the majority of the pieces looked larger than M&M's Peanuts. Currently the only size pack Treets are available in are 200.0g pouches - with the help of a few work colleagues we managed to polish off a bag in an afternoon.

As I was sharing I didn't really get a great opportunity to have a smell of the bag though an obvious nut based smell was released when I tore it open. Remembering back to my review of the M&M's Peanuts I can recall that I thought they didn't quite deliver the desired chocolate flavour hit and that the peanuts were not particularly that fresh tasting. I am pleased to say that these Mars Treets went some way to solving these problems as the chocolate was not only implemented thicker but the nuts were also a heck of a lot nicer. As you can see the in the cross-section photo above the chocolate that coated the peanuts was a heck of a lot more substantial which meant that the chocolaty flavours came through more in the initial taste. As the chocolate was thicker the sugary shells didn't dominate as much which was quite the opposite to what I found with the M&M's Peanuts. As I have already mentioned I also found the inner peanuts to my preference and felt that they displayed a greater array of fresh, roasted flavours in comparison to the M&M equivalents. As I shared these I am not sure exactly how many I had - I would hazard a guess that I consumed a quarter of the pack which was a pretty fulfilling amount.

Overall these didn't quite deliver the excitement of many other new products but at the same time I enjoyed them nonetheless. I wouldn't have put it past Mars just to stick some non coloured M&M's in a different branded pouch though I am pleased to say that in comparison these were actually a touch better. The thicker implementation of the chocolate provided a far better chocolaty experience and the nuts just seem to give a lot more in both crunchy textures and flavours. My recommendation regarding these is pretty simple - if you like M&M's Peanuts then you should really try these, if your not a fan then I would stay well away. Innovation isn't exactly a strong point for Mars - these are good but lets hope they can come up with something a bit more exciting soon.

7.6 out of 10

15 comments:

Alan said...

Hey Jim

Like you I'd never heard of these before, thoughh I suppose I was only 6 when they were discontinued lol. I'm not sure why they insist on these big pouches, if you just want to try them a smaller bag would be better. And as you can probably guess I also hate the design on the pouch lol. Its just so duulll. lol. I'd still try them though if it weren't for such a big bag.

FrenchyJack said...

I used to have them quite often when I was a kid (mmmm long time ago!), and was quite shocked when they got replaced by M&M's (which aren't as good to me). At some point Mars also launched Premium Treets (not sure about the name) which were absolutely fantastic but apparently not successful.
Hopefully the "new" Treets will be available in France!

lottie said...

I'm with Alan, I'd try these if they came in a more petite bag. It's slightly amusing that this is supposed to be a nostalgia product but the majority of peeps don't seem to remember them.
I think I'll hold my horses for the wispa gold.

Mark said...

I find it very hard to believe that these are better than my almighty M&M's but I will have to give them a go.

-Mark

Anonymous said...

Jim can I get these anywhere else but Sainsburys as I am yet to see them in my one

Lauren said...

My friends thought I was a little weird when I said these were different to normal M and Ms. They refused to believe me but I knew there was something different about them and it was the fact that they had a lot more chocolate. You have been brilliant again in your observations Jim => Well done

Lauxxx

Jeanna said...

New header and diagram? I like it. I thought this was a dog treat when I saw the icon, haha.

Jim said...

Alan

I can't help but feel they have made a mistake with the pack size.

As I said on the review the packaging was pretty dire given the high standards that are being set nowadays!

Frenchy J

Sorry if you find this a rude question but how long ago was it when you say you used to have these all the time. All my work colleagues who are ages about 30/40 ish can't even remember them!

Can you remember what was involved in the Premium Treets? Were they the toffee ones I mentioned in the review.

Lottie

The long awaited Wispa Gold :D :D the two words on everyones lips at the minute.

To be honest given the awfulness of the rest of the NPD this year (seriosuly check out tomorrow!) I think it may just be the saving grace.

Mark

Give them a try buddy and let me know what you think.

Anon

I haven't seen them anywhere else but in Sainsburys ... they are doing them on deal though at the moment! £1 a pack! Leave your name next time!

Lauren

Well you can tell your friends your not mental ... there are some obvious differences that said folk like myself will notice. Thanks for your nice words, be sure to keep visiting :)

Jeanna

Dog Treats??? I think that is a compliment about my new header :) ... it is a few months old now anyway :P

Sorry I haven't been over at the dish recently ... new job, new flat .... new everything! No excuse really! I will pay you a visit now :)

Thanks everyone

Jim

******* PS *******

Be sure to check in to ChocolateMission tomorrow where I have an exclusive review of one of the most exciting new products to grace the confectionery market this year!!!

FrenchyJack said...

Jim,

Your question is not rude xD - I'm 41 and I had them for sure until the 80's in France, then M&M's replaced them. The Premium Treets just looked the same as the regular treets, but with better chocolate (really good!) - no toffee! I think they came in several flavors (nuts, almonds, maybe another one), and I also found them in the Netherlands in the late 80's (I remember buying loads since they were hard to find in France!).

Chris said...

Is this a regional thing? I live in West London and I went into a big Sainsburys today and they didn't have them, nor was there an empty space on the shelves where they should be.

Jim said...

Chris

No they weren't regional but they seem to have disappeared from all the shops round near me! I looked in Tesco and Sainisburys yesterday but no luck!

Anyone else having trouble finding them?

Jim

Anonymous said...

Apparently they've been discontinued AGAIN because they were affecting the sales of M&Ms!!

What a bloody joke - not happy.

Jim said...

Anon #1

I'm sorry but what sort of idiots at Mars didn't realise that releasing these would canabilise the sales of M&M's Peanuts .... fools I tell you!

JIM

Alan said...

Lol you wonder what goes on the minds of the people in charge of products in these companies!

Tim said...

Wow! I think my dad still uses the name "treets" for any brand of chocolate and sugar covered peanuts. When I was a child, I always used to correct him, but it never got through. Cant't blame him, cause they were called treets for decades here (The Netherlands).

I was surprised by the comments on the packaging. I think it is one of the best looking packages of all the products reviewed here! It's clean, crisp and very retro indeed. Maybe it doesn't seem retro, if you don't know treets. I have seen treets packages in advertisements that I found in my fathers old cartoon magazines (from the 60's) and this is a very good modern 'parody' of the original package. http://jetube.files.wordpress.com/2008/03/treets.jpg

 

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