Thursday, 4 February 2010

February 4th: Rocky Caramel

Kcal 102 Fat 4.9g Fat(sats) 2.9g Carbs 13.1g (per bar)

Fox's Rocky bars are a staple for many a lunch box here in the UK and they are one of the best selling chocolate biscuit bars of all time. Rocky bars are available in two different flavours - Original and Caramel and are distributed in most supermarkets and food retails outlets. I normally stay a away from the chocolate biscuit bar sector as they are a slightly different proposition to your normal chocolate bar, but for todays review I decided to give the Rocky Caramel bar a crack at the ChocolateMission rating system. The Rocky Caramel is a bar constituting of a biscuit base, topped with caramel and covered in milk chocolate.

I found these on special offer (74p) in my local OneStop shop for a multi pack of 9 bars. Although I didn't like the look of the packaging on display here I am quite aware that by the time this review gets published the new style Rocky packaging will have been rolled out. The pack shots I have taken above are the old style wrappers and I think you will agree it is lucky they have been changed because they very cheap and tacky. Personally I think the new designs are a bit cleaner and I like the direction they have gone accentuating the 'R' for the branding. The chocolate bars themselves I thought looked pretty good though I remember being a bit bigger when I was younger. The caramel looked appetising poking out between the biscuit and chocolate layers, though even when removed from its wrapper the bar failed to make an impression in regards to its aroma, registering little more than a faint biscuity smell.

As I have fleetingly mentioned above it wasn't an all too uncommon occurrence for one of these to appear in my lunch box as a nipper so I was already well aware of what I was really in for. To my surprise things had changed very little though I have to say that the cut back on the milk chocolate was very obvious compared to the bars I was having years ago. For such a cheap product per unit the milk chocolate was actually surprisingly ok and it was no worse than the quality of milk chocolate that you get on any Nestle bar. As I have mentioned above what was disappointing was the thickness of chocolate layer which I have to say was embarrassingly thin and thus lasted for only a matter of seconds in the mouth with its fast melt. The biscuit element to this bar was not exactly out of this world, yet like the chocolate it held up its part of the bargain with its wheaty, sugary taste providing a degree of sustenance. The part of this bar that I have always thought was disappointing, and still to this point do, is the caramel layer which tasted almost like a gooey sugar layer. With better quality products you get touches of butter, toffee and burnt sugar but the caramel on offer here was one dimensional and ultimately just rather poor. Like many products nowadays it is almost like someone has stuck the Rocky bar from a few years ago in the wash on a too high temperature, the bars are noticeably smaller and personally I thought it wasn't the most satisfying of snacks.

Overall I was never expecting miracles from this Rocky Caramel but I certainly thought it had potential for hitting the low 7s on the ChocolateMission rating scale. Ultimately that score proved a little out of reach for this product even though I was rather kind in the score I gave the packaging. The bar didn't quite hit the 7.0 rating because of two fairly obvious reasons - the portioning of the chocolate and the quality of the caramel. Simply put the chocolate needed to be kinder in its portioning and needed to implemented a bit thicker in order for it to have a greater say in the overall taste. Frankly the caramel in Rocky bars has always been a bit on the dodgy side so I wasn't really that surprised at the quality on offer here. On the whole I think the Rocky Caramel is far from being the best chocolate bar out there but I have to say that for the price (especially when halved!!) I don't think you can really argue with what it offers.

6.6 out of 10

22 comments:

Rachel said...

Your picture has made these looks a heck of a lot tastier than they actually are lol.

Rxxx

David said...

I don't mind Rockys but I would choose a Kit Kat any day over one. When I was younger I used to get a Club biscuit or a Rocky.

Justin said...

It is crazy to see you reviewing a box of chocolates that cost over ten pounds one day and then something that costs less than 10p the next. Looking at the ratings one was obviously better than the other.

Anonymous said...

I don't like the new packaging for Rockys. They look a bit like a school emblem if you get what I mean? I didn't realise they were even Rocky's when I first saw them on the shelf.

Maggs

Nick said...

Does anyone else find that the biscuits in Rockys taste a bit like coconut biscuits? I don't hate them or anything but it usually puts me off having them.

Paul said...

Jim how can you give the Rocky less than a score of 8. For the first time ever I think I actually disagree with you on one of your scores as I love the odd Rocky. I wont contect that they are the best chocolates ever but for the price they are incredible.

Alan said...

I like Rocky bars too, although I have a soft spot for the caramel ones lol. I always thought the caramel pretty tasty but I do agree about the size, they could be bigger and probably were.

You should have a go at reviewing Clubs, they've changed so many times in my lifetime I've lost count lol

I know what Nick means about the biscuit, it does have a slight coconut taste to it. I love the funky new wrappers, each bar has a different design on it which i think is kinda cool! It's actually changed twice, the new design is a slighty modified version of one they rolled out first (and mixed and matched with the one above which was a bit bizarre) which reminded me of a rock stars tatoo and was just the same design on each bar wrapper! lol

Anonymous said...

Does anyone remember the old Rocky robin ads? They alays used to make me smile :-)

Lauren said...

I remember the Rocky Robin adverts. They were ages ago (mid 90s I would guess).

I will see if I can find any of them on Youtube. I recally it had a very catchy tune.

Anonymous said...

This is one of the Rocky adverts I found but it is the new one

http://www.youtube.com/watch?v=oMPwfQKe4UU

Louise said...

I am with Alan can you review a CLUB please. They have eaten them pretty much all my life it would be interesting to see how they would score. I bet it wont be great hehe.
I loved your Hotel Choc review yesterday btw.

Daisy said...

I loathed Rockys when I was younger. My brother always used to eat them and I would have the Kit Kats. The only ever time I used to have to have them was when mum got our packed lunchs mixed up. It was the biscuits bits that put me off them.

Dx

Golden_Touch said...

The new Rocky ads aren't a patch on the older ones. They were so awesome.

I bet they look proper cheese now though.

Hannah said...

Wow, as soon as I saw the picture I thought "that's going to be nothing but sweet"... look slike I was on the right track! Good, now I have at least one thing I *don't* have to buy when I get to London :P

Duncan said...

I can't say I am a huge fan of either but I think the caramel is about a hundred times better than the red original one is. I liked this review please add me to the people that want to see a club bar review.

Phil said...

I'm kind of surprised this got a low score as the last time I had one I remember it being nice. Either they've changed the recipe or it's just difference in tastes.
One caramel biscuit I do enjoy is called 'Toffepops' by Burton's. The caramel is quite chewy and they're lovely dipped in coffee.

Duncan said...

Oh and make sure you review an Orange Club aswell as the normal ones.

Alan said...

Oooh Toffeepops! I havent had one of those in ages! I used to love them as a kid lol shall have to buy a packet next time I'm shopping! :)

I like the oranage and mint clubs, don't mind the fruit but don't really like the chocolate ones with the layer of choc cream on the top lol

Jim said...

Rachel

The caramel does look pretty appetising in the pic doesn't it.

David

It was either a KK, Twix or Rocky for me when I was small.

Justin

That is a funny thing you notice there. It is crazy to think you can get 100 Rockys for a single box of Hotel Chocolat huh!? Saying that I know which one I would rather.

Maggs

That is a real marketing 101 no-no isn't it! Rebranding your product so consumers don't recognise it is the ultimate mistake to make.

Nick

Really!? I never thought that myself ... I thought they were more sugary.

Paul

Sorry chap I stand by the rating.
For the price they are ok but I wouldn't go beyond that ... they are simply OK! I think there are far better chocolate biscuit products out there (see Kit Kat!!)

Alan

I don't have any real thoughts about the new wrappers myself. It is ok but I do get the readers point above that they aren't instantly recognisable as Rockys.

Good shout with the Club review I will get on the case.

Anons / Lauren / Golden

The jingles were awesome weren't they! Any luck finding them!? I hadn't seen that new one it made me laugh.

Louise

Thanks for the nice words about the review yesterday. I will make sure I get around to reviewing a CLUB soon.

Daisy

I always preferred Kit Kats aswell but likewise I wasn't always lucky enough to have the choice.

Hanna

We have far better offerings than these in the UK. I would suggest you look at some of our other offerings :D

Duncan

As I said to the guys above I will make sure I get around to reviewing the CLUB biscuit very soon. Don't worry I will review all the flavours.

Phil

I haven't ever heard of Toffeepops!? I will give them a google and see if my local supermarket sells them. They sound nice they way you have described them.

Thanks for the feedback people! I will get on the case of finding some Clubs. I haven't had one for years so it should be a nice blast from the past.

JIM

Phil said...

Found a review of them here Jim if you're interested. I misspelled them, they're actually spelled "Toffypops"

http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=103

Suzanne said...

i like anything with caramel in it!

Alan said...

Wow I'm surprised people had trouble working out they were Rockys in the new packaging lol I didn't have a problem atall although I know the colour is a bit of a different shade.

 

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