Tuesday, 19 January 2010

January 19th: Hershey's Milk Chocolate

Kcal 210 Fat 13.0g Fat(sats) 8.0g Carbs 26.0g

What with all the talk of Hershey being linked with take over bids for Cadbury in the past few months I decided to give their standard milk chocolate bar another look at on the ChocolateMission rating system. In the past I have reviewed many a product containing Hershey's milk chocolate including the standard Hershey's Milk Chocolate Kisses and Hershey's Creamy Milk Chocolate - a bar that I described as 'lacking a distinct taste'. After a bit of digging around I found out that the Creamy is not made by Hershey's USA but is in fact made in Canada. I thought it was about time I gave the only and only original recipe a try.

Despite the Canadian Creamy Bar being more widely available here in the UK I managed to track down one of these US made 43.0g bars in my local newsagents. Looking at the shrink plastic pack I have to say I liked the presentation of the wrapper and felt immediately at home with the bold Hershey's branding that has become so iconic since the brand first came to be way back in 1984. Inside the wrapper the very thin chocolate was segregated into several blocks with branded cleanly with the Hershey logo. Whilst I thought it looked smart aesthetically I was far less impressed with the smell of the bar which had a strong cheesy hint to the sweet smelling dairy scents.

Now if you're expecting this review to take a turn for the 'this bar contains less cocoa butter than it used to ...' etc than I am sorry but I am going to disappoint you. I hold my hands-up folks I am no expert when it comes to that sort of thing ... this review will be far more insightful if I just describe to you what I tasted and let the experts like Cybele at CandyBlog to inform you about all of that (see HERE).

So what did I perceive!? ... Well this bar was certainly more distinctive in taste than the Hershey Creamy Milk Chocolate but unfortunately this wasn't necessarily a good thing. Placing the first piece in my mouth the first thing I noticed was the slightly waxy texture that seemed to coat the bar. To be honest I think it was lucky the chocolate was as thin as it was, as the waxiness delayed the melt and initially prevented the chocolate from substantiating a strong set of flavours. Once it had been in the mouth for quite a substantial time the chocolate finally starting changing form into a liquor state and it was at this point the true flavours were revealed. The chocolate started off rather sweet with shallow notes of cocoa that developed a sourer yogurt like taste in the latter stages. In comparison to the Canadian bar the tangy aftertaste certainly came through a lot stronger and if I am being honest I would have preferred a far creamier end to the experience.

Overall I can see why so many people here in the UK aren't fans of Hershey Milk Chocolate as it not like any of the milk chocolates that we have over this side of the pond. Unlike the Canadian Hershey Creamy Milk Chocolate I can't accuse this bar of lacking a distinctive taste as this was about as distinctive as they come. If I was given this chocolate in a blind taste test I think I would have absolutely no problem distinguishing Hershey Milk Chocolate from a selection of other mass produced brands as the aftertaste and smell would give it away immediately. Speaking of my own personal preference I can't say this was a chocolate that I enjoyed very much, thus why the overall score is slightly lower than average. In my opinion both the melt and taste weren't to my liking and I think this is most likely down to me being more used to Cadbury chocolate which is creamier and thicker melting. Given the history behind this chocolate I think you have to try it at least once so you can make your own mind up on the matter. It would be great to hear your thoughts on one of the world's most iconic chocolates.

6.0 out of 10

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