Hi All,
Please excuse the abrupt '7DOCR' post today it has been a hectic week. If you look below today you will an updated version of my original Cadbury Boost review back from 2008. You will see some glossy new pics + an additional section looking at the Irish comparative Moro bar - See BELOW.
What else went down this week ... well just the usual swooning at Hotel Chocolat's latest creation (See HERE), BATTLE OF THE BUNNIES - was immense if I say so myself (See HERE), aswell as a first look at Werther's latest line of chocolate caramel products (See HERE).
Coming up this week I have a real treat for you all coming this Monday, some more crazy Japanese products aswell as a special Valentines post for you all tomorrow from the chaps at Guylian.
I hope this all sounds good - Be sure to check out the site Monday where I hopefully have yet another ChocolateMission exclusive in the pipeline!
Have great weeks
JIM
News from the Chocolate Market:
* Terry's chocolate Orange have teamed up with a wine partner this Valentines day .. See HERE
* Cadbury are launching a new line of bars this week (thanks to Lottie/Phil/Alan) for the tip off ... See HERE
* According to The Grocer Waitrose make the best chocolate cream eclairs ... See HERE
* Reaction here to Kraft going back on their promise not to close the Cadbury Keynsham factory ... See HERE
Post from other blogs I enjoyed this week:
* GiGi Reviews - reviewed some amazing looking Tim Hornton's Doughnuts ... See HERE
* Impulsive Buy - Marvo took a look at the latest Ben & Jerrie's Boston Cream Pie flavour ... See HERE
* ChocaBlog - Dom found a white chocolate that he 'actually liked' according to his Twitter feed ... See HERE
* Foodstufffinds - was contemplating what part of the large sized Munchies Mini Bites were actually Mini .. See HERE
* YumYucky - Josie got stuck in to the awesome sounding Special K Chocolatey Pretzel bars ... See HERE
***STARS & THEIR BARS***
Audley Harrison - Olympic Gold Medalist Heavyweight Boxing
Imogen Heap - Recording Artist











13 comments:
The celebs get more and more bizzare each week I love it.
What have you got for Monday? Is it a competition? I hope so lol.
Rxxx
the new cadburys bars sound good. it is funny they are choosing to release them with no advertising though isnt it.
Terry's chocolate orange and wine?! I can't imagine a worse combination. I don't want to spoil the thing for Monday but I think I know what it is.
If it hasn't been done already please can you review the new Cadbury bars you posted a link of today.
cadbury's target demographic for the new bars is 30-40 year old women?? That's more than a little strange. Why? Talk about limiting. I don't understand that at all!
And can I just add, I'm going to strangle myself soon if the American Kraft spokespersons don't learn how to pronounce 'cadbury' correctly. It's all 'caaaed-berry'. Make it stop!
I love Audley Harrison's reply. So precise! You can always tell the true enthusiasts.
Have a bon weekend!
Not sure I like the what Cadbury are releasing. They sound very unlike them don't you think?
Gigi got me greedy for doughnuts! they really do look good.
Lol I love Audley's reply. It is so specific. I look forward to Monday to see what you have instore for us.
I can't believe Kraft had the nerve to go back on their word about shutting that factory down. Not a great start to their Cadburys reign is it.
Maggs
"cadbury's target demographic for the new bars is 30-40 year old women?? That's more than a little strange. Why? Talk about limiting. I don't understand that at all!"
I thought that was odd too! It just doesn't make sense, surely it's best to target something at as large a group as possible.
If anyone sees someone under 30 or over 40 buying one of these bars, be sure to give them a stern telling off ;)
Rachel
Visit on monday and find out :D
George
I think they are having some sort of campaign for the new bars.
Lottie
Audley was very specific with his choices wasn't he! Maybe he should think more about his boxing rather than chocolate .. he hasn't done anything since the Olympics in Syndey!
Daniel
I guess we will see!
Josie
Me too .. the pictures are amazing aren't they!
Maggs
It wasn't a good start no. Lets hope there aren't more stories like this in the future.
Lottie / Phil
I have no idea why companies choose to aim their products at such specific demographics.
I assume this means that they will be just using this demographic to target their media .... looks out for some TV ads during loose women and 'how to look good naked' then haha!
JIM
cant wait for the new cadburys,
have you see/tried the new dark blue ribband bars?
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