Tuesday, 16 March 2010

March 16th: L'Artisan du Chocolat 72% Bali / Jamaica / Congo


Rewind a few days and you will remember that it wasn't long ago that I was revelling in the gloriousness of L'Artisan du Chocolat's No.1 Salted Caramels (HERE). What I failed to mention in that review then was that L'Artisan had also sent me three of their latest Limited Edition dark chocolates, all of which I have been sampling with some fellow dark chocolate lovers.

These Jamaica, Bali and Congo are were all 72% cocoa recipes, and were formed using cocoa that were farmed and and fermented from these locations (more info on the website).

Looking at the net weight of the bars on the packaging I was surprised to see that each of the bars only weighed 45.0g, despite being packaged in boxes big enough to fit your average 100.0g chocolate bar. Given the premium nature of the brand and the chocolate, the size wasn't so much a surprise to me, and that said I did appreciate the clean graphics on the outer cardboard and liked it for it's simplicity. Unfortunately what I didn't think was so great was the style of the inner wrapping and design work on all three of the variants. I thought the plastic packets didn't really carry through the sophisticated brand positioning, and I felt that it cheapened the presentation considerably. Similarly the lack of branding and pattern work on the chocolate was something that was sorely missed and I felt this was also a missed opportunity to add some uniqueness to each bar.

Below are some collective tasting notes on each variant that I sampled with a group of friends. Apologies if the terminology comes across as pretentious, trust me I think I am no expert. It has been written in this manner to try and give you the best understanding of how each tasted.


L'Artisan du Chocolat 72% Bali


This flavour had pretty neutral, yet strong cocoa smell which was nicely indicative of the taste. This variant in particular broke with a wonderful snap sound which suggested that it was as fresh as they come. The taste was very smooth and had strong hints of fruit and banana which gave the cocoa flavours a consistent sweetness. The aftertaste had a little element of spice to it and generated a minor note of chilli in the mouth which further added interest to the overall experience. It was unanimously voted the favourite amongst the group with the main reason cited being it's non-bitterness and moreish sweetened cocoa stance.


8.4 out of 10




L'Artisan du Chocolat 72% Jamaica


Again here the smell was very indicative of the taste, and the bar emanated a smokey set of cocoa scents. The chocolate was similarly fresh to break apart but this chocolate seemed to melt at a slower rate to the others. As the smells suggested the taste was dominated by an undercurrent of tobacco like influences, with hints of woodiness and red fruits also coming through in the latter stages. The aftertaste was noticeably stronger than the other two variants and was the most bitter out of all three. The taste of this chocolate didn't suit everyone in the group and it did really divide opinion more so than the others.

7.2 out of 10



L'Artisan du Chocolat 72% Congo



This smelt similar to the Bali variant, though on balance was just slightly less pungent. In terms of taste this chocolate was screaming out Lindt 72% as soon as I placed the first piece on my tongue. The cocoa taste was less distinctive than the other two variants and maintained a familiar milky undertone throughout the entire experience. Whilst it wasn't quite as sweet or as variable as the Bali, it wasn't as harsh as the Jamaica and had a relatively nice, fresh cocoa taste. Both the feel and the flavours were smooth, whilst the melt was well paced. In all it was a solid, but safe dark chocolate.

7.8 out of 10


Overall these were some good quality dark chocolates, and me and fellow taste testers really enjoyed tasting the different experiences that all three offered. A look at the scores would suggest that probably only the Bali could be deemed as 'better than average' but if you look closely all three were hampered by the average score of 7 for presentation. The reason I gave them that score was because I didn't get the same feel of classiness from these bars as I did from the wonderful presented No.1 Salted Caramels a few days ago. If you compare them like-for-like I think you will agree that those Caramels look a class above these bars, though granted that is more about the quality of presentation of the Caramels. Presentation aside the quality of the chocolate here on the whole pretty good and it was really interesting the way that each offered up a different sort of taste. There was a clear favourite amongst the group in the form of the sweeter Bali variant, though this could be down to our personal preference and it is likely your own opinion would differ. To sum up I think L'Artisan du Chocolat could work a little on the packaging to align themselves in terms of quality with some of their other brand offerings. As far as chocolate quality goes though, they need do very little work there.


On a unrelated note what really surprised about reviewing these chocolates was how fun it was to do it amongst a group. Three of us enjoyed these over a few drinks and it was great comparing thoughts on how we thought the flavours developed. I would seriously suggest you guys grab a few of friends and try something similar in the near future - it is a lot of fun.

19 comments:

Steven_F said...

Great review I could almost taste each of the chocolates. Good work Jimbob.

Rachel said...

You are loving picking on peoples packaging at the moment aren't you lol.

I see what you mean though it doesn't look very premium when you compare it to other expensive brands.

They don't look like they are made by the same people at all than those salted caramels do they.

Rxxx

Kim said...

Gimme gimme the Bali flavour. It sounds like my kind of chocolate.

Have you managed to get hold of any Galler chocolate yet? They are another similar chocolate maker that I think you would like.

Justin said...

These don't look anything like as amazing as the salted caramels from last week.

I didn't end up buying any like I was supposed to for mothers day, but it is my dads birthday in a few weeks so I will buy some for him.

Anonymous said...

Where do L'ARtisan sell their chocolate? Do we have to order online or are they on sale in any general retailers?

Duncan said...

I nearly sent you an e-mail about featuring some of their dark chocolate last week but I forgot.

I really fancy trying the Jamaica variety as it sounds the most matured out of of the three.

Anonymous said...

I like the sound of having a chocolate tasting party.

Choc and cocktails :) what could be more fun.

Maggs

Estelle said...

I visited the Artisan store in London about a year ago and treated myself to some of their truffles. My oh my were they fabulous.

I would really recommend having a stop by their shop if you get the chance.

Richard said...

Colour me interested in these dark chocolates. Recently I have really been getting in to trying all the different types and brands on the market.

My favourite so far is the Lindt 70% but surprisingly I found that the Galaxy dark was also pretty good for the price I paid.

Anonymous said...

I recently read an article that said that eating a little bit of dark chocolate each day is good for you as it contains a certain amount of antioxidants.

Perhaps I should invest in some high quality gear like these.

Nick said...

You should have tried their coffee flavoured dark chocolate.
Knowing your tastes I think you would have really liked it.

I am not too sure about your comments on the packaging. I think it looks good myself. Way too often dark chocolates just get stuck in black coloured sleeves/boxes with the words noir written on with spangly writing. At least they made an effort to be a little different.

Alan said...

These sound an interestingly mixed lot of chocs and I guess it shows how varied the cocoa can taste from different parts of the world! I don't dislike the packlaging but I do know what you mean. I think it could have that extra wow factor. I think they could've made more of the chocolates look too as you say with their branding on it.

One thing does puzzle me though - the Bali and Jamaican boxes both have a dark strip down the side, brown writing and a coloured pattern on the box whereas the Congo has a green strip, green writing and broken bits of chocolate on the box lol I don't understand why they felt it needed a different style box?! A minor point I know, it just caught my eye lol

Selina said...

I still can't get my head around dark chocolate. No matter how much I try and I like it, I always get a disgusting bitterness in my mouth from it.

72% chocolate is way too strong for little old me. I think I will forever be a white and milk chocolate girl.

Sarah said...

Sounds nice I will have to look out for Artisan Chocolat.

Phil said...

Your descriptions of the taste remind me of wine tasters, with tobacco and red fruits etc. That's a very good way to describe it. Presumably though you don't have a taste and then spit it out like wine, lol!

I think I'd like to try these as I'm really getting into dark choc. I got the Lindt 90% bar yesterday and think it's lovely. You have to learn to appreciate the 'rich' taste rather than the milky/sugary taste of milk choc.

I agree about the packaging, it doesn't look too inviting. Sadly the average consumer won't buy it unless it stands out or looks luxury in some way. Lindt have got that nailed.

Chris said...

These look like some really high quality chocolates. I am loving you describing them as if they were fine wines.

You should take up chocolate tasting for a living, and no I'm not joking. You are very insightful to what they might taste like.

Emma said...

I swear I have seen their chocolate on sale in Waitrose before? I may be mistaken.

I am going to have a look on the way home I really fancy some dark chocolate tonight.

Anonymous said...

L'Artisan are not bad but very expensive for what they are. The bars look big but are very thin.Better than Hotel chocolate and Thorntons but not as good as William Curley or Paul Young. They do seem though to have succesfully occupied the middle ground between the big guys and the really good hand made chocolatiers.

Jim said...

Steven

Thanks - I tried my best to describe how each tasted. Hopefully I did an alright job.

Rachel

I have only commented a lot on the packaging of two manufacturers packaging. The packaging here was hardly a disaster but I think it could have easily been made better.

Kim

Galler will be getting their long overdue first review on the site in the coming weeks. I think their first review is due up on April 1st.

Justin

The salted caramels were in another league but these dark chocolates were suitably grand.

I think your dad will appreciate them ... I know I would.

Anon

I think they only sell their chocolate in their own stores and online - just like Hotel Chocolat do.

Duncan

The Jamaica was the most unique out of the three and I would suggest it if you like your chocolate strongly influenced by smokey elements.

Maggs

That does sound like a cool idea huh!? I would enjoy it :D

Estelle

I have never come across one of the Artisan shops but I may well make a point of heading to one in the near future.

People keep telling me that their truffles are to die for. I will have to find out for myself soon.

Richard

Indeed I also think the Galaxy Dark is fantastic for what it is.

In terms of this chocole being a lot like Lindt you really aren't far off the mark. If you like Lindt chocolate I bet you would really enjoy what L'Artisan have to offer.

Anon #2

Would it be an article like this --> http://www.guardian.co.uk/lifeandstyle/besttreatments/2010/feb/15/are-chocolates-supposed-health-benefits-simply-too-good-to-be

Those articles are ten a penny at the moment.

Nick

I was eyeing that bar up myself - the espresso one right!?

I see what you mean about the packaging and yes there are way too many dark chocolates just put in dark coloured packets. I think L'Artisan were a little off the mark though with the really light colours - they just don't work.

Alan

I was really disappointed by the lack of branding and pattern work on the chocolate.

I always like to see it as I think it just shows that little bit extra effort has been made. It was really cool seeing how each of them varied in taste though. You should try something similar one day and have a tasting session of your own - its really good fun if you have some good quality chocolate.

Selina

It isn't for everyone I guess. You could always try some slightly stronger milk chocolates first if you want to persist trying stronger chocolate.

Sarah

Cool, if you ever try out any of their stuff let me know what you think.

Phil

Haha - sorry if you thought my descriptions were a little OTT. Fortunately I didn't have to spit them out :D

That Lindt 90% stuff is cracking isn't it! I thought I was really going to hate it hwen I tried it last year, but I couldn't believe how enjoyable it was.

Don't get me wrong I love milk and white chocolate, but for me there is something so interesting about trying different dark chocolates. The flavours are more differentiated and unique.

You are very right saying Lindt have packaging nailed! Their Excellence range looks great.

Chris

Again, sorry if you found it OTT but it is genuinely the best for me to describe the taste.

Emma

Really!? In Waitrose!? Let me know if you do find them there. I think you might be mistaken though.

Anon #3

Thanks for sharing your opinion. Before I start saying where I think they sit in terms of manufacture quality I would have to try more of their range to make my own opinion worthwhile. Hopefully I can do that in the near future if I get to try more of their range.

Thanks everyone - I think we may be seeing more of these guys on the site very soon.

JIM

 

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