Monday, 26 July 2010

July 26th: Cadbury Bar of Plenty Honey Flakes & Caramelised Pecans

Kcal 515 Fat 27.6g Fat(sats) 16.0g Carbs 59.2g (per 100.0g)

Back at the start of 2010 Cadbury announced the launch of their new Bar of Plenty range, and of course I was straight on the case reviewing all three flavours for the site. If you wish to remind yourselves of what I thought of those bars take a look HERE, but to cut the long story short my order of preference (best-to-worst) was the Hazelnut & Cashew, then the Berry & Shortcake and then lastly the Toffee Apple. Back in then February I was lucky enough to review those bars before they hit the marketplace thanks to a PR agency distributing samples on behalf of Cadbury. Last week that very same PR agency contacted me again offering me the opportunity to try a new special 'Charity Pack' flavour that Cadbury are releasing in the coming weeks, this Honey Flakes & Caramelised Pecan bar.

This bar came in the standard 'Bar of Plenty' size and weighed in at 140.0g. This 'Charity Pack' is being distributed solely in Morrisons supermarkets here in the UK, and for every pack bought Cadbury will be donating 10p to a charity called 'Help the Hospices'. A small criticism I have about the wrapper is that very similar aesthetically to the Hazelnut & Cashew variant, which also happens to use of a orangey/yellow secondary colour. Looking at it from a more positive perspective, a few work colleagues who I shared the bar with did pick up on the 'Charity Pack' logo on the front so I guess there is evidence that Cadbury have done a good job raising awareness for the charity. Inside the chocolate was blocked in the usual Cadbury size, and looked relatively attractive with the cornflakes especially visible throughout.

One thing you can always rely on with any Cadbury product is that you are going to be treated to some glorious aromas whenever you open one of their chocolate bars. The smell of Cadbury never fails to put a smile on my face, and this bar did so once again with it's delightfully poignant scents. Rather than waste time describing the taste of Dairy Milk for the hundredth time, allow me to just quickly inform you that it delivered the usual creamy sweet cocoa flavours within it's unique smooth melting thick texture. What was of more interest to me, and I'm guessing to all of you lot, were what the inner cornflake and pecan elements were going to bring to the party. I have to admit that to my surprise it was the cornflakes that had the better cut through in the taste, with the cereal flavours coming through strongly when munched on once the surrounding chocolate had melted away. The cereal flakes benefited hugely by the glazing of honey that lined each piece, as the sweet floral flavours made them far most distinctive flavour wise than they would of been had they just been plain. To my disappointment the caramelised pecans generally failed to materialise in the taste - no doubt this was largely down to the fact that the nut pieces were so small in size they were barely detectable either visibly or in the mouth. Despite the lack of input from the pecans, this still felt like a reasonably satisfying and enjoyable chocolate. The bar I opened in the office disappeared within a matter of minutes which is always a good sign.

Overall this Honey Flakes & Caramelised Pecans proved itself to be a welcome, yet unspectacular addition to the Cadbury Bar of Plenty range. With Cadbury you can always feel safe in the knowledge that you are going to get decent tasting milk chocolate, but one thing you aren't always assured of is the quality of the filling that goes along with it. Hopefully you will have been able to interpret from my ramblings above that cereal element of this bar was implemented pretty superbly, with the honey coated cornflakes having a very favourable impact on the overall taste. The pecan element on the other hand was not done quite so well, as they lacked presence in both flavour and texture due to their small sized nature. Luckily the absence of the pecans didn't particularly hinder my enjoyment of the product overall, it was more just a matter of disappointment that this chocolate had the potential to be even tastier than it was. If I was to slot this in my order of preference of the Cabdury Bar of Plenty range, I would place it above the Toffee Apple, Berry & Shortcake flavours, but not quite up there with the Hazelnut & Cashew bar. Those of you who are fans of the Ritter Sport Cornflakes will no doubt get a lot of enjoyment from this bar if you like Cadbury chocolate. At the same time you can feel good knowing that some of the proceeds are going to a good cause.

8.2 out of 10

31 comments:

Nick said...

I hadn't even heard they were doing this. I would of thought Cadburys would have been shouting from the rooftops that they were doing something like this.

Rachel said...

This sounds the nicest of the bar of plenty flavours. They only two I have tried so far are the toffee apple (which I thought was yuck) and the shortcake (which I thought was loads better). If I get the chance I will do my bit for charity lol.

Rxxx

Steven_F said...

You're right that does look exactly like the cashew and hazelnut flavour. I would give it a try still. I would have expected the cornflakes to be a bit of a non entity.

Max said...

Four new dairy milks in a single year? Boy we are being spoilt.

Ian said...

Since when have we ever been able to buy the ritter cornflakes in this country. As far as I'm aware the only place I've seen it is on this site.

Lauren said...

Don't get me wrong I love the review but its almost pointless for me because I don't love anywhere near a Morrisons :(

I wish I did, it sounds very nice.

Katie S said...

To my disappointment the caramelised pecans generally failed to materialise in the taste - no doubt this was largely down to the fact that the nut pieces were so small in size they were barely detectable either visibly or in the mouth

You do say that an awful lot but I do agree with you. I think they chop the up because it makes it looks like their is more if you get me. If they put them in whole there would probably only be a few nuts in most bars.

Anonymous said...

Mmmmmm I love cornflakes. I just had a massive bowl for my brekkie lol.

Lee said...

It's a bit random them making an exclusive for Morrisons. I thought they would have chosen someone like Tesco who are a bit bigger. The reach for Tesco has to be a lot larger that Morrisons.

Nigel said...

Nice review I wasn't even aware they were in the process of making this one. I would like to try it but I'm going to have to pull in a few favours to get one as I don't shop at Morrisons.

Stu said...

Do you have anymore details about when this is coming out?

I think it's a bit off that they are only donating 10p per bar. That is less than 10% when it's priced over £1. I would have expected them to give more.

Harry said...

Only in Morrisons? What the hell?

I think Nick raises a good point about it being unlike Cadbury not to release a press statement about them making this. Do you have any samples you are going to give away :)

Golden_Touch said...

I was taken a bit surprised when I saw the title for this one this morning. I wasn't expecting it at all.

I can't stand pecans so I'm glad to hear they don't come through strongly. I think I'm better off trying some of the other flavours from this lot before I bother with this one.l

Alex said...

I don't get how you can rate a chocolate so highly when it doesn't taste of what it promises. If this was made by someone else I bet you would have given it a lower score.

Mysterio916 said...

I do love a good bit of cadbury chocolate. Sometimes I think there is nothing better than just a normal bar of their dairy milk. I don't need fancy flavours like this to get me interested.

Adam said...

I too can't see the sense in just selling this in Cadbury. If this is a bar that is contributing to charity wouldn't you want to sell it in as many places as possible?

Anne said...

Oh I love chocolate with cornflakes in it! Will definitely have to look out for this one! Though pity that the peacan flavour isn't so strong in it.

But I agree with Adam, why limit the sale to Morrisons if they want to raise money? Though it does make sense in a way as Morrisons itself raises money for the same chrity.

Selina said...

That is a beautfiul picture. It's so clear. I would have expected the cornflakes to have played a lesser part in what you have described. It sounds to me like Cadbury did a nice job making this one.

Alan said...

This sounds very nice, it sounds abit like a 'Cruncy Nut Cornflake' bar lol except CNC arent covered in pecans. But either way it's nice that the cornflakes had more say for a change, usually cereal just acts as a filler doesn't it.

It's good theyre donating to charity, they often don't shout it from the rooftops though, like they also support Make a Wish Foundation and many of their products, such as at Xmas, have money dontaed from them.

Duncan said...

They should have just used whole hazlenuts like they do with their Dairy Milk wholenut bars.

I like the idea of putting crunchy nut cornflakes in to chocolate though. Imagine if Kelloggs and Cadbury hooked up. That would be magic.

Phil said...

I knew this would be what Cadbury sent you :) I got one on Saturday, was very surprised to see it. It's surprisingly very tasty and as you say, the cornflakes stand out the most. I too was disappointed with the pecans as you can barely taste them, so don't see the point of them being in (although when you chew carefully you can just about detect them). Overall it was very moreish, for me I'd say it's my favourite so far with the shortcake just behind.

@Alan - they taste exactly like crunchy nut cornflakes!

Out of interest - has anyone else ever bought one of these bars for more than £1? I've only ever bought them when they're on offer, I forget the full price but wouldn't pay it.

Ana said...

Ugh, I didn't realize it had cornflakes in it until I had read halfway through. I love the idea of a chocolate with honey and pecans, but I cannot stand cornflakes.

Paul said...

Oh no this is venturing dangerously close to my ultimate weakness of chocolate cornflake cakes. I always used to make them with dairy milk chocolate when I was younger because it was always my fave. Great review Jim but aren't mondays supposed to be Hotel Chocolat?

Thea said...

Yum this sounds delicious! Too bad it won't be internationally available :( I've never tried a chocolate bar with these ingredients. As part Texan I especially love pecans. Part of me wishes Kraft could be credited with the innovation (but I remember you saying it takes much longer to develop new products?) the other part is still worried they'll Americanize Cadbury.

@Ian for one shop search 'German deli in England'

@Phil wait how did you already get one! or are they out by now? :)

James said...

Chocolate and cornflakes are terrific together. Kelloggs used to make a really nice chocolate flavoured cornflakes cereal bar but they stopped it for some reason. Lol I'm a crunchy nut man in the mornings.

Louise said...

You must be building up quite a name for yourself if you are getting these things sent to you in advance. One of these one of these big cheese companies will pay you a lot of money to work for them.

Alan said...

@ James - I remember those Chocolate Corn Flakes, they disappeared for some reason!

Jim said...

Part 1

Nick

I get your point, Cadbury are normally very vocal about what they are up to. I'm surprised they weren't more forthcoming in telling people about this link up.

Rachel

I didn't rate the toffee apple that much myself. Since the bar is donating to charity we all have a nice excuse to invest :D

Steven

People that aren't aware of it before they go in store will likely not pick it out on the shelf. It looks to similar doesn't it.

Max

Thats a good point. It must be years since they innovated this much. Keep it up I say.

Ian

You can find it in the more nice stores - I have seen it before myself. I know they sell it in the US because I have seen the wrappers in English.

Lauren

That is annoying isn't it. If you look on the Morrisons website they have a nearest store locator tool.

Katie

Good point. The amount of pecans that appeared to be in this bar would have probably added up to just two whole ones :D

Anon

I'm a Bran Flakes man myself.

Lee

It is a bit isn't it. Tesco have far more stores than Morrisons, but Morrisons are driving growth in the grocery sector. Perhaps this is a sign that Cadbury are aknowledging their rising importance to retail.

Nigel

Good luck trying to get hold of one. If you like your Cadbury bars it is well worth doing so.

Stu

According to Phil the bar is instore now! I think 10% is a prety generous amount to be honest. It is the amount that all the brands gave to comic relief when Sainsburys did a tie in early this year ... some money is better than no money.

Harry

I will see if the PR agency are interested in doing a competition. I don't see why they would be - I think they may have even mentioned it in their initial contact with me.

Golden

It took me by surprise last week when they dropped me the e-mail offering me the chance to try it. I would reconsider trying this one if you really like cornflakes. They make up the majority of the overall taste.

Alex

Boy you do have a fasnication about me rating different retailers differently. I rate things as I see them ... I'm biased in no way whatsoever.

Mysterio

Well if thats the case I think you would really enjoy this. Give it a try!

Adam

Good point - It might just be a short term exlcusive to Morrisons you know. It might be rolled out across the rest of them at a latter date.

Anne

I think you might like this one then! Give it a try and let me know what you think.

Like I said above I wouldn't be surprised to hear that it is getting rolled out across more retailers than just Morrisons at a later date.

Jim said...

PART 2

Selina

Thanks for the nice words about the photos! People keep complimenting me on them at the moment I must be doing a good job :D

Alan

That would be an accurate description (CNC!!). It was pretty odd the cereal coming through in the taste so much - I was expecting it to play the filler role like you suggested.

it's funny that they have chosen to tell everyone about the make a wish foundation products they are choosing to make for Christmas, but no word has come out about this link up! Who knows maybe word will come out about it at a later date.

Duncan

Whole pecans would have been awesome wouldn't it. I think others must generally prefer the nuts crushed though. It probably makes it easier to make sure they have an even spread throughout the chocolate aswell.

Phil

Thanks Phil I did appreciate you not letting the 'cat out the bag' :) it's always nice keeping a bit of mystery behind what is upcoming don't you think?

It's nice to see that you're thoughts were closely aligned to my own - I'm not imagining this all up I swear :D

To be honest I have no idea what the base (non-promoted) price of the Cadbury Bar of Plenty Range is!??? I hardly ever see it off the £1 deal they launched with which I can tell you myself working in the trade is never a good thing!!

You're supposed to drive people into your product through promotions (get trial!), with the aim of getting people to repeat purchase at full price ....right I'll shut up now I'm probably boring you to death :D

Ana

You don't like Cornflakes!? How can you not like cornflakes :D

Paul

Hotel Chocolat Mondays will return next week don't worry! I have just had a load of new products land through my post box in the last week so I had to prioritise them.

Thea

Trust me Kraft aren't anything to do with this product at all! I can tell you now that the takeover process has barely even begun! The Cadbury marketing teams would most likely of had this in their plans for a long time before the takeover stuff even came to the surface. These processes are a lot more complex than the press make out! It will take years before Kraft/Cadbury are integrated into a single operating unit (if it ever happens!).

James

I remember them - it was an odd decision for Kelloggs to withdraw chocolate flavoured cornflakes. I never understood why they did.

Louise

Why thanks. I very much doubt they will ever hire me though.

Thanks everyone - I hope you enjoyed this random review today. Be sure to keep your thoughts coming in as and when you get to try it.

JIM

GotChocolate said...

I'd be interested in a Dark Chocolate version of this Cadbury bar. Dark Chocolate is the best, in my opinion, of course!

Anne said...

So, I found this at my local Morrisons for £1, so it went into my shopping basket, since I do have an affinity for chocolates with flakes, biscuits etc. I had two pieces, the first was indeed poor on the pecan side but had a nice cornflakes/honey flavour. Odly enough, I found the second piece stronger on the pecan flavour. But I agree, this bar would benefit hugely from bigger pecan pieces. Even so, I think it is a most enjoyable Cadbury product.

If anyone is interested, here is some more info on the campaign on the website of the charity organisation itselfhttp://www.helpthehospices.org.uk/media-centre/press-releases/cadbury-supports-help-the-hospices/

Really sounds as if it will only be available in Morrisons.

 

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