Tuesday, 14 September 2010

September 14th: Galaxy Smooth Truffle

Kcal 518 Fat 30.2g Fat(sats) 18.3g Carbs 55.4g (per 100.0g)

Not a week seems to by without some sort of 'New' product coming out here in the UK at the moment. Recent product launches such as the Galaxy Bubbles, Twix Fino and Cadbury Spots V Stripes bars have all been announced in the press, but the bar I am featuring today was one that caught me totally off guard whilst shopping in Tesco. Indeed, just last week when I was on the look for yet another new product (Cadbury Wishes - review coming Saturday!), I found this new Galaxy Smooth Truffle bar minding it's own business sitting amongst all the other Galaxy variants. On the wrapper the bar came described as 'milk chocolate with a chocolate truffle filling' and whilst not explicitly stating it was manufactured there it had Poland down as it's first point of contact. This Polish connection had me wondering if these bars have been imported as a WIGIG ("when it's gone, it's gone"), or whether they have been rolled out in Tesco first like the Galaxy Cookie Crumble as Tesco customer exclusive!? I guess time will tell until we hear from Mars!

The bar came in a 135.0g form that I took in to work in order to get a few second opinions. As you can see above the wrapper was aligned to the rest of the Galaxy range with the variant being solely differentiated by the secondary blue colours and very subtle on-pack branding (it could be easily missed don't you think!). My suspicions that this might not be a UK manufactured bar were further raised by the size and shape of the Galaxy blocks. In the UK this has changed many a time down the years, but I had never seen them shaped like this before - not being a frequent Galaxy consumer I could well be wrong in my thinking here, please feel free to chip in. Regardless the chocolate looked nice nonetheless and the truffle centre appeared clearly visible and lighter in viscosity when the blocks were cross sectioned.

In regards to aromas this chocolate was very similar to all other Galaxy products in that it didn't really offer much aside from a mild set of sweet chocolate flavours. Rather that go in to great detail about how this chocolate tasted, it is probably best you just head to my review of the original Galaxy chocolate bar I wrote a few years ago (See HERE). As you may have guessed the truffle filling was identical in taste to the harder, outer chocolate and brought no real flavour progression of any note. The chocolate was still sinfully creamy tasting and delivered a smooth, sweet cocoa set of flavours, but it was ultimately a little disappointing that the truffle filling had nothing else to offer. Myself and some of my fellow tastees did note that the chocolate did seem a touch more sugary than at previous times we had tried Galaxy down the years, but this was perhaps us paying too closer attention to detail - ultimately the chocolate was still very much to our liking. Speaking about the texture of the chocolate, I personally thought this 'Smooth Truffle' format was more of a hindrance than it was beneficial. Ergonomically (that's a big word haha!) the blocks weren't quite optimised, as they were just a little to big to place in the mouth all in one go. This meant it was required for the blocks to be bitten in to, which was obviously not a thing that was best doing given the nature of the truffle proposition. Casting issues aside this bar still offered a typical Galaxy chocolate experience that was relatively satisfying when eaten in sensibly sized portions.

Overall I have probably pulled out more negatives than I should have done with this product, however it was easier to pull out reasons why Galaxy perhaps shouldn't have bothered with this variant rather than coming up with reasons why it was a stroke of genius. If you think about the Galaxy truffles that you get in packs of Mars Celebrations, the reason they work so well is because those pieces are perfect for just popping in the mouth and letting them melt. Unfortunately the thinner, longer format of these blocks pieces just simply didn't work in quite the same way. Compared to the normal Galaxy bar, these Smooth Truffle blocks melted at twice the pace, offered no further enhancements to the taste and didn't have the elegance of individual chocolate truffles. When I asked the other five people I tried these with whether they would consider buying this bar themselves they all unanimously said 'no' citing the main reason as being they saw little reason to buy it over a normal Galaxy milk chocolate bar. At the end of the day I would still rate this as a decent enough mass produced milk chocolate offering, but I can't see it sticking around for long as it doesn't deliver a unique selling point worth buying in to.

7.2 out of 10

40 comments:

David said...

Cool review Jim I hadn't seen this one myself yet.

Lets not forget that it wasn't long ago that Cadbury made something completely identical so lets not moan about mars too much lol.

Rachel said...

Omg a new Galaxy *swooooooon* I love Galaxy, I'm embarrassed to admit it but it's one of my favourite chocolates of all time. I went through a period where it would be the only chocolate I would ever eat but luckily I am little more adventurous now.

I will still give this a try despite the bad review.

Rxxx

Ana said...

I like the wrapper with all that blue. And since I find Galaxy chocolate really pleasant, I would like to try this one. Doesn't mean I'd buy it regularly, but then again... there are no chocolates that I buy on a regular basis... except for maybe Lindt's holiday figurines - no Christmas or Easter goes by without them :))

Golden_Touch said...

Oh no not another rubbish new product for galaxy. I really wish they would try doing something decent with the brand.

They have a nice milk chocolate to work with. It is such a shame that they don't try some different flavours rather than playing around with the format of it all the time. The Bubbles and the Moments were both unnecessary things to make.

Mark said...

Great review. BTW how disgusting is the colour on the wrapper. Blue totally doesn't suit Galaxy at all imo.

No wonder they haven't used blue before. It doesn't work at all.

Anonymous said...

I refuse to believe that anything Galaxy could ever be as bad as you make out here. How can you rate the normal bar so highly, yet score this one so badly and it's changed in the way it is packaged. It doesn't make sense.

Kim said...

I can see myself trying this still but you have set me expectations pretty low now lol.

I do like Galaxy chocolate. But I have never thought it was any better quality than dairy milk or anything else like that. Thank you for your review.

Steven_F said...

Oh no this is a shame. It hasn't been a great couple of week for Mars on your site Jim.

First their Twix Fino bombs out and now you ridicule them for this. Some people are going to start thinking you have it in for them ;0

Emma said...

Has anyone else seen this anywhere other than Tesco?
I only have Asda and Morrisons round where I live? I'm so desperate to try it so if anyone spots it in either of them please let me know.

Robert said...

I've never liked Galaxy so I'm not too fussed about this bar tbh. Whenever I buy the packs of Celebrations people always dig out the Galaxy truffles first and rave about how amazing they are. I have never got them myself. I have always thought they just tasted exactly like the chocolate. Ho hum.

Nigel said...

You are on top of all these new things aren't you Jim. Lol do you live in the supermarket or something? You seem to always be able to find these things within seconds of them appearing, it will probably be a good few weeks before I see this.

Like some of the other guys have written I will try it some time but I'm not that eager now I have seen this.

James said...

This does seem pretty pointless especially if it doesn't taste any different to normal.

I think the melting sensation you get with normal Galaxy is about exactly what you want, it feels so soft. Like they say 'If its not broke dont fix it'.

Shaun said...

One thing you didn't mention is whether you think it has replaced anything or whether they have just added it to their existing range.

If they have taken something like the caramel or the hazelnut bar out I will be furious, but if they have just put it in with everything else that is alright.

Daisy said...

No way I refuse to believe anything bearing the name galaxy is as bad as you make this out to be Jim. Unfortunately I I trust your opinion :) so I am guessing you must be speaking the truth. Boohoo I really like Galaxy, I never want to read they have made something this bad again.

Dx

Justin said...

I want to keep my own judgement until I try it but this isn't looking promising.
I wont be able to tell you until I see it up close and personally but those chunks do look as if they are bigger than normal. It is a little hard to tell from your photo.

Lauren said...

Galaxy is one of the bestest, it could turn up in a melted gloop and I bet you I would still love it lol.
This doesn't sound amazing but never mind I will still buy it to try anyway.

£1 for a big bar isn't bad at all. My workplace make me pay upwards of 60p just for a normal size one. They take advantage of our chocolate cravings lol.

Nick said...

Nice one jim. I will be giving one a miss I think. I dont like galaxy and this doesn't sound like it is anything to get excited about.

I tried the Fino yesterday btw. I thought it was ok but I wouldn't ever buy it instead of a normal twix again.

Anonymous said...

What is the point in reviewing something you are going to be biased about?

Alex said...

That blue part of the wrapper looks horrible. I think it is like they got the colour wrong or something, it looks so un-galaxy like. Silver or black would have been much better.

Charlotte said...

This isn't new at all how are they allowed to get away with saying new on the front?

This is like you say it is - just their truffles they make in celebrations squished down. They can be so cheeky sometimes these manufacturers.

They get us all excited about these things and it is all for nothing.

David said...

Sorry to go off topic a bit but has anyone tried the galaxy dark chocolate before? Honestly I was amazed at how nice it was. I was expecting it to taste like any other cheap dark chocolate but it was really nice. Give it a try.

Richard said...

@Rachel where does Jim mention price at all? I don't see where he says anything about it costing £1? I just looked it up on Tesco.com and it is a quid you are right. That is a sensible amount for getting people to try something new. It must be difficult getting people out the habit of just picking out their normal one.

Eric said...

Embarrassingly I was really excited when I first saw this. It is disappointing to hear that it isn't up to scratch with the rest of what Galaxy make. I don't get what these people are like saying Jim is biased. Lol how can you say that when he has the snickers rated one of the highest things ever.

Kevin said...

Cool review but it's disappointing to see another galaxy product not be as good as it should be.

Why do you think they keep releasing things like these all the time? If they stopped releasing so many new procuts all the time and just set their minds to releasing one good one then they might have more success.

I would have thought better from a brand like Galaxy if I'm honest.

Estelle said...

Ack my beloved Galaxy surly couldn't have made something as average as this?

Why did they not just make it like a truffle filling that had a bit of a praline theme to it?

Joel said...

I wish they would have done something different from this but I dont mind it coming out if it hasn't taken over from anything else.
I don't think this is the same sort of situation that we have with Kit Kats at the moment where they keep taking flavours out and replacing them with duller alternatives. Its not harming anyone if it just sits there on the shelf incrementally to everything else.

Phil said...

Oh no, I was hoping it'd be the Cadbury Bliss you were reviewing today :) This sounds boring. I used to love Galaxy, but it got sweeter and sweeter over time.
The best truffle bar I've ever had was the Cote D'or one, it was seriously tasty. Sadly they no longer sell it here :(

Haha I laughed at "I found this new Galaxy Smooth Truffle bar minding it's own business..."

Duncan said...

God this is well annoying seeing that they have wasted their time on something like this again. They have really got to start getting around to thinking about doing things with a fewer, bigger, better mindset. Im going to stop buying new products soon if they are all just going to be repackaged original ones.

Phil said...

BTW Jim, today I found a limited edition Dark Aero in my local newsagent. I've just tried it and it tastes horrible, has a weird taste.

Dan said...

I cant see why they even bother making this. It looks totally pointless to me.

Ria said...

Just like Eric, I was also a little excited when I seen the name of the product as I love the truffle sweet that comes in Celebrations. It was a shame to read on and find that it appears to be rather disappointing and not up to the same standard as the miniture version. I'll still look out for it though and give it a try myself as even if it's not quite up to standard it could still be quite pleasing. Thanks for the review Jim.

Jim said...

#1

Hi Everybody,

Oh dear I thought this review might provoke a more negative response from you guys/gals when I wat writing. I hope my words haven't put anyone off buying it and tasting it for themselves - that is never the objective of any of my reviews, I hope you sample these things to form your own opinions.

Those of you who have expressed that I have an anti Mars agenda need to check out some of my other Mars reviews - most recently the M&M's, Mars, Snickers etc.

David - I think Cadbury have taken that bar out of distribution now. I haven't seen it for months.

Rachel - Good to hear please do try it.

Ana - I would be interested to hear if you do get this in Romania. Have you ever seen it?

Golden - I agree, flavour variants should be the way forward for Galaxy.

Mark - I'm not to sure I agree about the colour thing. It looked nice in person.

Anon - I don't think you have read the review closely enough.

Steven - Please don't even joke like that. Some people will start taking it seriously :(

Emma - I haven't yet. It isn't listed in anywhere apart from Tesco on mysupermarket.com.

Nigel - I am indeed trying my best to keep on top of all these new products. It is proving pretty hard what with there being so many though. If any of you guys see any of them out in the 'wild' be sure to pop me an e-mail.

James - Thats a famous saying that manufacturers should take to heart more.

Shaun - By the look of it I don't think it has replaced anything. The Caramel and fruit and nut bars are still around as far as I'm aware.

Daisy - Lets hope they stride to improve their NPD going forwards. Its about time they did.

Lauren - Blimey 60p for a normal bar is steep. The chocolate and snacks are expensive at my work aswell. They obviously know that people will pay more when they are stressed out haha!

Anon - Me biased!? If you don't have anything nice to say please don't say it. Try providing some evidence next time please.

Charlotte - I see your point but at the end of the day it is a new bar isn't it. All the manufacturers do it, not just Mars.

David - I really rate their dark chocolate. It sorta blows the argument that I am unfair to Mars/Galaxy about their NPD. That was their last real 'innovation' they had on the brand and it was really good. It is such a shame the latest ones haven't been of a similar standard.

Richard - I didn't mention price, it was Lauren who mentioned it aswell chap not Rachel. The £1 mark is a good trial driver, as I said this wont have any problems getting people to trial, it will be the repeat purchase which will be a problem.

Kevin - I genuinely don't know what is up with the constant repackaging of the very same chocolate. Releasing the Bubbles, Moments and now this Truffle bar in the same year is a bit ridiculous when you think about it.

Estelle - I think praline would have been a sensible flavoured filling. It would be a pretty natural progression for Galaxy aswell in my opinion.

Joel - It is looking like it is incremental so like you say I dont think it is in the same category as the Kit Kat situation.

Phil - Sorry to disappoint chap. No sign of the Cadbury Bliss yet I'm afraid. I see what you mean about Galaxy, I dont eat it enough to make a proper judgement but like I said in the review I did have some sort of nagging sense that it was sweeter than I had tasted previously - its good to know I'm not going mad.

Jim said...

#2

Duncan - I like that saying alot. FEWER, BIGGER, BETTER. Very good.

Phil - Where was it produced? The dark Aero they make in Canada is actually pretty good in my opinion. I would be surprised to hear it is the same one.

Dan - The more I think about this the more I think this is just a 'customer exclusive' product they have made as part of a trade bargaining i.e. I think Mars might have gone to MR TESCO and said "hey Mr Tesco if we give you this exclusive product, will you in return give us a whole shelf for Galaxy as opposed to the half shelf you were planning before?" . This is something that is happening loads in the category I am working in at the moment. It is a real dog fight for the shelf space in the supermarkets at the moment. I wouldn't be hald surprised to see more things like this turn up in the coming months.

Ria - I hate seeing the words 'excited' and then 'disappointed' in my readers comments. Sorry guys/gals but it is probably best I give you my true reflections on stuff as opposed to sensationalising these things. Thanks for being so kind about it anyway :D

Well all, I'm sorry I couldn't be more positive about this bar today but I had to tell it like it is.

I think the point I have made to Dan above is probably exactly what is happening here - there is an nice insight in to how these things work in FMCG ;D The FEWER, BIGGER, BETTER philosophy that Duncan has coined is spot on from a consumer stand point, but sitting here with my manufacturer glasses on I can kinda see how brands need to be looking to offering retailers more, so it isnt all the surprising we are seeing quick fixes like these appear.

Anyway I hope you found the review interesting - 'Bits n Bobs' tomorrow!

JIM

Alan said...

This sounds nice, but it seems a bit odd that they seem to have created a different bar alogether than the Truffle in the Celebrations. It doesnt sound like the same filling! Will try this though if it comes up near me.

Have they repackaged the same bars alot recently? I wasnt aware lol what are the Galaxy Moments - or have I just forgotten them?

Jim said...

Alan - I think people are getting confused (including me haha!). I was talking about the Galaxy Counters. It is the Nestle Milkybar Moments isn't it!? I look forward to hearing what you have to say about it.

Phil said...

The Aero was produced in the UK Jim. At least, it only had the UK address on and no others.

I got to try the Werthers Caramelts earlier...very weird they are! Like Caramac with a weird texture.

Ana said...

No. The Galaxy (well, Dove) offer here is really limited. Which I think it's such a pity... just like a lot of the people who have left comments here, I like their chocolate.

Jane said...

Oh Galaxy what are you playing at? I agree with a lot of the comments on this. It would have been far better for them to have made it flavoured rather than just plain truffle. I hope they bother reading sites like this, they could obviosuly do with some pointers as to what people actually want.

Thea said...

I think the blue on the outer cover nicely brightens it up, but the blue foil is overkill. I only remember buying Galaxy imported from the Middle East, which was ok but a bit oily (a lot of their chocolate contains palm oil, which I don't like much). But I really like American Dove chocolate, so I would definitely try this just to compare the Polish version, before I try the original and (hopefully) spoil my tastebuds!
PS I didn't realize Mars owned Galaxy. I just checked Wiki and it claims they are both intended as 'cosmic' names lol.

Claudia said...

I bought one of these yesterday cos I saw it in my local Tesco. It's lovely, but a bit pointless! :)

 

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