September 20th: Cadbury Dairy Milk Bliss

Kcal 220 Fat 13.9g Fat(sats) 8.3g Carbs 21.4g

Only a few weeks after reading the original press release I today got the opportunity to try the new Cadbury Dairy Milk Bliss thanks to being a sent a sample by one of Cadbury's PR agencies. If you missed the articles I posted in my last two '7Days of Chocolate Reviews' news roundups you can see the statements that Cadbury released to the trade HERE. In those articles they make reference to a '£2.2m marketing campaign', as well as a partnership with Nails. Inc (oh joy! Haha). Suffice to say, it would appear that Cadbury are taking this new launch pretty seriously. After the disappointment of some of their latest 'innovations' (I'm thinking Cadbury Wishes and Cadbury Spots V Stripes) I had a little more confidence that this 'Dairy Milk milk chocolate with a vanilla centre' proposition may well prove to be a little bit more to my liking.

The new Bliss bar comes in a 41.0g size and with an RRP of £0.53. My first impressions of the wrapper were that it was remarkably similar to the Cadbury Dairy Milk Apricot Crumble (See HERE). Had it not been for the Bliss branding and on-pack vanilla flower and pod pictures, it would have been almost impossible to tell the two apart. Although I think it would have been wiser for them to have made the packaging a little different, I altogether still thought it was pleasing on the eye. The chocolate inside came in a different style of Cadbury block than I have seen before, with the bar devised into six nicely sized chunks that had smooth edges. When cut in to, the filling looked nice and plentiful, with small specs of black vanilla pod evident throughout the cream colour centre.

Taking in the aromas on offer from the chocolate, the smells were distinctly Cadbury with the usual milk and sweet chocolate scents seemingly unaffected by the large proportion of vanilla flavoured filling. As soon as I placed the first block in my mouth, the outer Cadbury Dairy Milk chocolate began it's well paced caressing melt and fast established it's delicious cream based, sweet cocoa flavours. As much as I enjoyed the Dairy Milk chocolate, my overall perceptions were obviously going to be determined by the quality of the vanilla filling, and I'm delighted to tell you that I thought it was very tasty. To be honest I was fearing an overly sweet, artificial tasting gloop, but in actual fact what I tasted was a very well balanced filling. The cream and vanilla flavours delivered weren't the strongest, but the mild suggestion of both worked nicely in tandem with the chocolate and progressed the taste with a pleasant elegance. Texture wise the filling had a slightly drier feel, which did well in prolonging it's longevity in the mouth and thus added aided it's mild flavour impact. Eating the whole bar in a single sitting was by no means a problem for me. If anything I think it could have done with being a little bigger given the lightly flavoured filling.

Overall after the last two disappointments we have had with Cadbury's latest innovations it is nice to see them return to some sort of form with this Cadbury Dairy Milk Bliss offering. I'm not sure if Kraft had any sort of hand in the concept generation or manufacturing of this product, but I did get a sense when I was eating this bar, that it was highly reminiscent of some previous chocolates I have tried from Milka. Given my liking of Dairy Milk chocolate I was never concerned about the quality of that part of the product - it was always going to be all about the vanilla flavoured centre. To my delight it exceeded all my prior expectations, and actually reminded me a lot of the Ritter Sport Stracciatella that I lauded earlier this summer. The vanilla element was genuine tasting and just about the right strength to enhance the chocolate rather than try and overpower it. If we think about some of Cadbury's innovations I have reviewed over the last few years (even months) I haven't always been so confident about them sticking around on our shelves for long. In my opinion the Cadbury Dairy Milk Bliss has a better chance of passing the test of time than several of the last few offerings. If you fancy the sound of the Bliss it is certainly worth giving a trying - I would love to hear your opinions.

8.2 out of 10