Wednesday, 19 January 2011

January 19th: Meiji Chip! Chop

Original Chocolate - Kcal 361 Fat 18.8g Carbs 43.2g (per 65.0g)
Roasted Nut - Kcal 324 Fat 15.4g Carbs 41.9g (per 65.0g)


It may be a new year, but the usual suspects are still supplying the samples for this ChocolateMission! Yes indeed you may have been able to guess that these Meiji Chip! Chop were another product sent to me by J-List - a Japanese goods exporter who have been sending me the latest Kit Kat, Pocky and Meiji products for a good while now (See HERE).

On their website, J-List describe the product in focus today, Meiji Chip! Chop, as 'triangle chip cereal shapes filled with chocolate'. This sounded like a fair premise to me, and I was even lucky enough to try out two different variants - 'Original Chocolate' & 'Roasted Nut'. Before I tell you about both of them, I must quickly pass mention to the quality of the presentation for the range. Both 120.0g boxes were well decorated with typically colourful looking decorative pictures and fonts. The cereal triangle pieces were contained within foil packs, which kept a nice fresh state even after being opened for a few days. The aesthetic appeal of either variant wasn't great, but it was at least nice to see a thin layer of chocolate nestled in the middle of each piece.

Being the adaptable product they were I tried both of these flavours in a number of different situations - dry on their own, on top of ice-cream and as part of my usual wheat flake cereal. Out of all three of these methods, I thought the latter two were the were where they shined best. A few pieces supplementing my cereal in the mornings certainly livened my usually dull mornings nicely. When it came to the two variants I tried the, 'Roasted Nut' flavour (silver packaged ones) were my favourite and were the ones I finished before the plain originals. The reason for my preference was quite simply because they offered everything the plain variant did, just with an additional minor flavour note of woody hazelnut. This supplementary hazelnut note complimented the existing sweet and salty wheaty chocolate flavours very well. Another thing that I really liked about these Chip! Chop was how the thin inner chocolate filling layers managed to register some moistness without compromising the crisp cereal texture - they were exactly as displayed on the packaging.

Overall when eaten on their own these weren't life changing, but as additional accompaniment to other foods they were a nice little product that I enjoyed across a variety of different situations. Whether they be eaten as a normal cereal, or used to top other desserts, I think these are a decent little product - they are certainly a lot nicer than some of the poorer chocolate cereal products that we have to put up with here in the UK. As aforementioned, my favourite out of the two flavours were the 'Roasted Nut' Chip! Chop - whether you like nuts or not will obviously determine where your own preferences lie. In regards to a recommendation, I wouldn't suggest you go to the expense of importing these especially just to try themselves, but if you are looking for a tasty little product to top up an existing order I would suggest them as a pretty nifty option.

Original Chocolate - 7.4 out of 10
Roasted Nut - 7.6 out of 10


43 comments:

Rachel said...

This is what I love about this blog. One minute we are reading all about small british firms and then the next day you fly us round to the other side of the globe and start looking at biscuits from Japan lol. Well at least we cant claim that its dull lol.

Rxxx

David said...

Sorry but im still getting over the fact that you managed to enjoy the cheese flavoured kit kats. Im still totally unconvinced that the two would work together.

At least these prove that some Japanese people aren't completely nuts and that some must like plainer snacks :-)

David said...

Sorry but im still getting over the fact that you managed to enjoy the cheese flavoured kit kats. Im still totally unconvinced that the two would work together.

At least these prove that some Japanese people aren't completely nuts and that some must like plainer snacks :-)

Ben said...

These look nice but I dont think I would make a purchase order just for the sake of trying them. They might be the sort of thing I would add in if they were being sold off cheap but its not as if I'm desperate to try them or anything.

Anonymous said...

You haven't reviewed anything made by these people before have you? Good review Jim its always cool seeing what the Japanese are eating at the moment.

Steven_F said...

I feel no incredible urge to try these but they are something I wouldn't say no to if offered them. The nut flavour sound a little more interesting than the plain flavour, if the liquidy centres are anything nutella I can imagine that they would taste very good.

Have my random mumblings just struck gold here? Why do we not have Nutella cereal? I should copyright that idea right now lol. Dont you think there is a potential goldmine in that.

Kim said...

Is this the week for funky names or something? Big Yum and now Chip Chop. Its incredible you consistently manage to find different snacks that I haven't heard of before. Its like there is a never ending amount of new products coming out in these places, its impossible to keep up with what they have.

James said...

Jim are you sure these weren't mini packets of cereal? They sure look like it :S Were they not a bit dry when you ate them on their own?

Kevin said...

This review reminds me I forgot to thank you for showing me jlist Jim.

My partner has become obsessed with Hello Kitty so you can imagine how useful jlist was for getting some of the latest merch round last Christmas. Lol I was a little worried at first that none of it was going to turn up because of the snow but it was odd that out of all the orders I made online it was that was flown all the way round the world that made it in time for Christmas (bloody play.com).

Thanks Jim.

Daisy said...

Wooooo fancy new style photos I likey ;) Is this an experiment or are you going to do more like that? I don't think I can handle the change my dear, not after two years of the same ones ;)

Dx

Mysterio6_19 said...

Why is the first flavour variety always got nuts in it? What would have been wrong with caramel, marshmallow or some sort of fruity jam? It's always, always hazelnut or almond its a little boring if you ask me.

I thought the Japanese were obsessed with soya and things like that. Its funny that their confectionery always goes down the nuts route

Joel said...

Have you managed to get some of the new Kit Kats?

I spy with my little eye the strawberry cheesecake Kit Kat. Is a review for that in the offing soon?

Colin said...

As a person who hates cereal these hold 0% interest for me ol' boy. I do have a rather extensive list of things I would like you to review from that site if you want me to post it up though? Most of them revolve around Meltykiss, I just looked at your first lot of reviews of them and they looked wonderful.

Please tell me you have planned to review more of the flavours? Mont Blanc cake sounds epic.

Lee said...

Unless I'm mistaken the last lot of things (meiji sticks) were a tad unspectacular as well weren't they. I hope the Japanese people are calming down when it comes to making exciting flavours. I understand they might be running out of ideas, but surely there is territories they haven't gone to yet.

Karen said...

I wish I hadn't read this :( As part of my New Years resolutions I have dumped Nesquick cereal and started eating Special K. You wouldnt believe how boring it tastes instead.

I need my bit of chocolate in the mornings. Its what sets me up for the day :( I think I will have to go back to my Nesquick soon, its just not the same.

Mark said...

Has anyone here got any experience using Jlist before?
How long do they take to deliver goods?
Are they mega expensive on postage or hidden costs?

The only questionable thing I can see on their site is that they look like they overstate how much things weigh. If you look at some of the Pocky boxes its obvious they dont weigh as much as they say they do.

Nick said...

Jim when you first started this blog did you ever see yourself writing reviews on Japanese cereal lmao :) Its funny how things have developed from your original idea isnt it.

Georgiediva said...

These remind me of a cereal I used to eat as a kid but I cant remember for the life of me what it was called? Help anyone?

Oli7 said...

Great photography Jim it would have been impossible to tell exactly what these were without your up close ones. Am I just being blind or can anyone else not see the supposed chocolate fillings in the middle?

The pictures they have on the front of the box suggest they have liquid centres.

Justin said...

If you need suggestions for reviews from JLIST can I ask you take a look at some more Pocky? They look like they have some more flavours out recently. It would be interesting to see what they are like if you get the chance. Thanks for the reviews Jimbob, you are our Japanese snack guru lol.

David said...

@StevenI love your idea of cereal with Nutella in the middle. Imagine if they made shreddies with them in. That would be good.

Alicia said...

If anyone is wanting something close to these but not them lol (hope that makes sense) then try out these 99 calorie speacial K mini breaks.

http://www.kelloggs.co.uk/products/specialk/Bar/special_k_mini_breaks_chocolate.aspx

Not only are they yummy but they aren't that bad for you.

Katie S said...

Overall when eaten on their own these weren't life changing, but as additional accompaniment to other foods they were a nice little product that I enjoyed across a variety of different situations. Whether they be eaten as a normal cereal, or used to top other desserts, I think these are a decent little product - they are certainly a lot nicer than some of the poorer chocolate cereal products that we have to put up with here in the UK.

.....Hmmm im not convinced by these im afraid. When I see that you are reviewing things from Japan I always expect to see things more barmy than what these are. These just look a bit plain and simple TBH. I could just as easily see someone like McVities coming up with something similar.

Colin said...

Here are a few I would like to see reviewed please. Lol I forgot to leave it originally.

Meltykiss Whips http://www.jlist.com/product/MPJ929
Meiji Porte Chocolate Snack Tiramisu http://www.jlist.com/product/MPJ932
Bourbon Choco Zutsumi Vanilla White http://www.jlist.com/product/MPJ975

Cheers Jim

Chris said...

Although this may look boring to us I bet in Japan they dont get a lot of foods like this so these and they see them as some exciting western style snack.

I wonder what the average Japense person would make of a hotel chocolat slab lol.

Graeme said...

Tasty????? ..... Probably!
Worth buying from Japan?????? ..... Most definitely not.

Cute packaging but I dont think these are anything we couldn't buy in this country.

Emma said...

Loving the name Chip Chop =)

Stupid question alert =) Why do they give their snacks English language names but have japenese on the rest of the packaging?

Its had me scratching my head =S

Paul said...

Both of these are so reserved for Japanese items. Are they going soft or something?

Whatever happened to the wasabi, green tea and soy flavoured goodies they more often made. Are the trends becoming more western?

Lauren said...

I would try the plain ones but I not the nutty flavour.

I dont mean to be rude but there are far more exciting chocs than these on that site. Do you get to choose what you review or do you just take what you get sent? I hope that doesn't come across as rude.

Estelle said...

Are those your photos or are they ones that have been professionally staged?

Lol talk about attention to detail if they are ones you have done yourself. They look identical but aren't if you know what I mean. It must take ages to get them looking like that.

Anne said...

These immediately reminded me of the nougat pillows cereal you can buy in Lidl and Aldi (probably in other places too, but I first encountered them years ago in those two chains in Germany) which are yummy and rather dangerous to have in the house. ;-) So while I, once again, enjoyed reading your review, these Chip!Chop thingies would be very far down the list of things to order and try as the good old European nougat pillows are doing their job nicely (I'd say the are comparable to the roasted nut variety you show here). ;-)

Roz said...

Sorry to repeat the same thing as some of the other guys but can you tell me if you have any more posts coming up with things from Jlist.

I want to buy some things off their soon but I want to make sure they are worth doing so because the outlay is so big.

If you dont want to give the surprise of your reviews away can I email you for some advice? Any help would be amazing.

Do any other readers (Jim fans lol) have any suggestions for me please?

Jen said...

I swear these are one of the new things that my uni shop just got in stock for the international students, how random is that!

If they aren't too dear I will go buy some to give you a second slant on them. Have you ever tried these snacks called Collon. They are savoury snacks that are very nice. I buy them all the time along with the pocky varities they get.

Duncan said...

I like the experimenting you have been doing with your photos recently Jimbo. Its nice to see you take a few different style shots every now and again.

Just make sure you keep the shots of the chocolates as close up as your normally do. Being able to see the detail of the gooey bits inside are what makes them so good mate.

Kels said...

It must be terrific trying such a wide range of chocs from all over the globe Jim. I'm so jealous of your job, if you ever need an assistant I would be happy to help you out ;)

Nick said...

@Emma that is such a good point. This is confusing me also now I don't understand it at all. The equivalent for us would be that all brand names are in Japanese, that would be so confusing if you didn't speak a word of the language. Even all the traditional Japanese brands use English wording for their branding over there. How odd.

Peter said...

I still have to get used to this no new review everyday thing =< I don't like it in the slightest boooo. What's next, what's next

Nick said...

Sorry for spamming but I googled the 'why do japanese products use english branding' and all it threw out was this on wikipedia.com

"In Japanese markets, products often have foreign (or foreign-sounding) names, which are often Engrishy and ungrammatical in real English. For example, Pocari Sweat, a popular sports drink marketed in Japan by the Otsuka Pharmaceutical Co., has a name that to many English speakers would imply that the product actually contains sweat, rather than the intended meaning of a beverage intended to replace the electrolytes lost in sweating."

It still doesn't answer the question does it. It's an interesting one.

Anonymous said...

You know we are always partial to a pocky or kit kat review Jim. Keep them coming my friend =]

Ria said...

Thanks again for the review, I love seeing different/odd products from Japan. You often wonder just what was going on in their head when they came up with the ideas but these Chip Chop flakey things are quite normal/ordinary for the Japanese! As nice as these sound, I don't think I'll make an effort to try these, though I might now try our own Krave cereal, which is now available in both milk chocolate and hazelnut varieties. As much as I love seeing what whacky things the Japanese come up with, their scores always seem to just be average or there-abouts which is a shame. If the standard was a little higher then i'd be more keen on sourcing a lot of the things.

Jim said...

Hi All,

As ever lovely to hear from you all. As you may have guessed I just got a whole new lot of goodies from Japan. Since I have so many I will be doing some Japanese superpost .... I hope the sound of less writing, same amount of pictures but more products is a winner for you all :D

Rachel - It's good to mix things up a bit I think. It would be boring if I just reviewed things from one country.

Anon - I have reviewed plenty of Meiji chocolates before chap. Check the archive.

Steven - Nutella Cereal? It could work I suppose. I'm not the biggest of the stuff myself.

James - You must have missed the bit where I said I tried them in a variety of different manners.

Kevin - It is good to hear I was of use to you. The mail at Christmas was a killer wasn't it. Pretty much everything I ordered didn't turn up in time.

Daisy - I'm glad you like the change of style. To be honest if I didn't have the packaging in the background I would have forgotten which was which myself.

Mysterio - The Japanese don't always flavour things with nuts. It's more the European (German) brands that have a greater propensity to them.

Joel - Strawberry Kit Kat? You will have to wait and see wont you :D Haha new reviews soon chap.

Colin - Meltykiss? I can confirm I have some of them coming soon ... I won't say which ones though :D

Karen - Have you tried the new Special K Oat & Honey Clusters? All the women in my work office are raving about how nice they are. You can't beat brand flakes if you ask me :D

Mark - J-List have obviously sent me plenty of goods before. They generally come well packaged and in good time. I wouldn't know about the posting costs I'm afraid.

GeorgieDiva - I can't help you there I'm afraid. Chocolate Shreddies are the closest thing I can think of right now.

Oli7 - It is hard to see but they did have fillings of some sort. You need to see them really up close to make them out though.

Alicia - I wrote a review of those Special K Mini Breaks not long ago. Have a search of the site and you will find it.

Colin - Thanks for the list chap I will see what I can do with your requests :D Signs look good considering what I have already.

Chris - Good question, I am sure they would probably think Hotel Chocolat was just as good we all think it is.

Jim said...

Emma - Question of the year more like! I haven't the foggiest to be honest. I think we need some input from someone from Japan ... let me throw the question out of Twitter. That is such a good question you deserve some chocolate. Send me your address I will sort you out with a Ritter Sport bar.

Paul - No I don't think so. They have always had more sensible offerings as well as the more outlandish ones. I will endeavour to cover the more 'out there' ones in future if that is what people want to see.

Lauren - I advise Peter at J-List what sort of products I like and he sends the latest stuff across. I guess it is in his interest to send the best of what he has.

Estelle - They are my photos. If I showed you how I take them you would be seriously unimpressed. I will write a post on it one day showing you guys the whole review process.

Anne - Nougat pillows eh!? They sound like a tasty cereal. I will have a look out for them next time I swing past Lidl. I keep saying I'm going to go there at some point.

Roz - Give me an e-mail if you have a query about anything in particular. I wouldn't go fully by just my taste though As you can see not everyone agrees with me haha :D

Jen - Nope never come across Collon before. I used to go to look in the oriental foods shop at my university when I was a student there. It's a shame at the time that I didn't have much interest in Japanese chocolates.

Kels - Haha join the line in an orderly fashion please :D

Peter - Sorry chap but the day job commands thing stay this way. We wouldn't get decent discussion like today's if we didn't allow the reviews breathing space.

Nick - Good investigating chap but we appear no closer to an answer.

Ria - Sorry the scores aren't as lively as the products themselves. Thing is these things do normally turn out being more about the hype rather than the delivery. Don't worry though, I have some great things coming up in the next few weeks.

Thanks for the comments and discussion everyone. Well done to Emma for raising a great question about the English branding .... now I think about it myself I find it a bit odd they choose to do this.

Good discussion = free chocolate this year. It's a new site rule!! Until tomorrow folks!

JIM

Anne said...

Seriously, you dodn't know about nougat pillow cereals?

Here is a small review and picture of them:
http://www.jasterix.com/europe/2009/03/product-review-time/

Seriously do get them and post a review. I am sure you will like them. :) Didn't have them in years but might actually treat myself to a packet again, though more as a sweet snack rather than breakfast...(porridge is more suitable for that, I think ;-)

I think the Kellog's Krave might actually also be something similar. Just totally overpricd. ;-)

 

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