In last weeks review of Thorntons Chocolate Collection selection box it was suggested to me by a number of ChocolateMission readers that I take a look at the Thorntons Premium Collection. This box of chocolates seems to have been a popular gifted item last Christmas, as a number of readers reported receiving the collection in one form or another.For the purpose of this review I picked up the 105.0g pack from my local convenience store. For a product billed as the 'Premium' brand offering I was somewhat disappointed to find it on sale in this channel. I would of thought they would have been better off saving this line of products as an exclusive to their own branded stores - this would certainly have given it some aire of prestige other than the higher price.
In regards to presentation, I was again a little mystified to what I found. The outer box was reasonably inviting and informative, but the care taken to preserve the inner chocolates was sloppy. The chocolates themselves looked decent and relatively smart, though this was little helped by the fact they were all mixed together in a tatty looking clear plastic packet. Within the collection there were eight different pieces - my brief thoughts and ratings are below:
Vanilla Velvet - One of the more exciting pieces in the selection turned out to be rather dull flavour wise which came as a real disappointment. The outer crisp shell of white and dark chocolate initially established a pleasant cream based taste, but this was a poorly built upon by the very lacklustre flavoured sugary truffle centre. Poor.Cafe Latte - The outer shell of white chocolate sprinkled with ground coffee acted as a nice lead in the coffee flavoured filling and established pleasant tones of dairy cream. The Latte name for this truffle proved to be a very accurate one, as the coffee flavours were tasty, but mild mannered amongst the sweeter cocoa hints that developed. Good.
Amaretto Truffle - I wasn't expecting this at all, but this was my favourite piece in the collection. The thick outer portion contained crunchy bits of amaretto biscuit which contrasted wonderfully with the softer filling. The inner almond and booze flavoured centre was weak, but spot on for my own taste. Some may question it's strength of alcoholic flavours, but I loved it. Very Good.
Dark Champagne Truffle - This was a very average champagne truffle that did it's job, although in a very unspectacular fashion. The exterior layer of dark chocolate was more unsweetened rather than raised in cocoa volume, but it did it's job nonetheless and created a decent amount of chocolatey flavours. The filling below had a boozie tartness to it that was reminiscent of champagne, however the chocolate flavours were there more dominant. Standard.Chocolate Marquise - This was a truffle that had some good ideas, yet executed them to an average standard. The on pack description stated this piece was to have a layer of layer of crepes, but this was nowhere to be found. Instead small crunchy pieces of pancake were dispersed throughout the light textured truffle centre, which subsequently left them having little impact on the taste. The chocolatey taste created was sound but unprogressive. Standard.
Dual Layered Praline - The sound of white and milk chocolate praline together in one chocolate sounded very ambitious, but I'm glad to say they didn't do a half bad job of making it happen. The milk chocolate shell was fine for what it did, but it was the woody hazelnut flavours of first the milk, and then the creamier nut flavours of the while praline that dominated the taste. At last a chocolate with real flavour progression. Very Good.Framboise Ganache - One of the surprises from the last Thorntons Chocolate Selection review was that I enjoyed the strawberry fondant piece in that selection, and this raspberry truffle wasn't half bas either. The sweet red fruit flavours were evident from the outset, but were thankfully quite mild mannered and avoided the fake tasting sugaryness that plagues so many other fruit flavoured chocolates. The dark chocolate could be improved but this was ultimately enjoyable. Good.
Triple Chocolate Mousse - This truffle created the most luxurious of mouth feel journeys. Starting with the crisp, thick outer layer of chocolate, the chocolate sprinkles placed on top further added an extra snap to the bite which complimented the soft whipped feel of the inner ganache below. My only disappointment with this truffle was that it failed to progress the flavours of the sweet cocoa and milk from what was established in the mouth in the first few seconds. Good.
Overall this Premium Collection was definitely a step up in quality from the Thorntons Chocolate Selection I reviewed last week, but it certainly wasn't without it's faults. As with most selection boxes there were still one or two weaker pieces, (namely the Vanilla Velvet) mixed in with the better offerings, but on the whole there were some pretty nice chocolates in this selection. What frustrated me a little bit about some of these pieces was that many of them had some really great ideas that could have been even better had they totally delivered on how they had been billed. Another slight annoyance for me is that the collection is labelled as 'Premiuim' - I don't know what other people may think, but to name a chocolate selection 'Premium' and then have it on sale everywhere (and I mean everywhere!!), in a slightly sloppy presentation style, isn't a great way to establish a premium brand offering. There are better boxed chocolates out there, but these are far from a horror show.
7.5 out of 10










44 comments:
They managed to improve on that one you showed us last week but it all still sounds very unspectacular to me. Looking at the choice you get in this one there aren't many chocolates that appeal or stand out to me that much. I still wouldn't buy it.
The champagne and pralines ones sound nice but apart from them Im struggling to generate much enthusiasm for it all still.
One thing I will say in their defence is that they look neater than the ones in the review last week. Thanks for the review.
Woop wooop woop finally something comes up that I have tried. Not like that dodgy german chocolate lol.
It must be easy to buy or something because I have been gifted this box of chocos several times in the last year or so. Please dont spoil things for me and let it slip that it has been discounted to hell for the past year. I want to imagine that these people that gave it to me did bought me the premium one out of sheer love :)
Dx
Are these supposed to be the best they have to offer? God these chocolates look naff if they are meant to be the best thing they do. How standards have slipped at Thorntons this much I will never know. They used to be so reputable.
Man is anyone able to give me any good news about any of these British manufactures :(
I read this today about Burtons closing down their factory http://www.bbc.co.uk/news/uk-england-merseyside-12173304,
you add that to Kraft doing over the Cadbury one and Thorntons producing rubbish like this.
Its just all rather sad.
Its good to see you thought a little more of this selection but I guess you would have been expecting to given that it was meant to be a more luxury selection. Thanks again for trying your best to show us the chocolates. Your photos are sparkling again :-)
Rxxx
Speedy Gonzalez Jim you didn't take long to turn round this review at all.
Im glad to see thorntons scoring a bit better than their embarassing attempt at a box of chocolates last time. Lets hope they can make some further improvements with their range this year. Its begging out for an even more premium lot than this.
What have you got instore for us tomorrow Jim? A review or a news post? Can I vote news post please. I missed it last week.
If you are doing less posting I suggest you give up on Thorntons. You never rate them highly so there is no point you bothering with them.
Just review the stuff you know you will like. Hotel Chocolate always goes down well lol.
Jesus I had no idea they were still making this lot.
Im having to think back years now but from what I can remember some of the chocolates were very nice and others were tradgic. I think looking at the pictures thes ones I liked were the praline and amaretto ones. I dont remember the chocolate mousse truffle being in there at the time so I cant comment on that.
Jim have you seen the new mango bar they have made to help the people in Haiti?
I will be buying a few of them anyway to give the money to a good place but I would still value seeing a review from you. I have sent you the link to it below mate.
http://www.thorntons.co.uk/p/milk_chocolate/6040.html
Just incase anyone is wondering you can see all the price differences between the different thorntons collections on this website http://www.mysupermarket.co.uk/Shopping/FindProducts.aspx?Query=thorntons&SortBy=3
Its confusing me to say the least? On there it looks like premium one is more expensive than the classic one.
If you are doing less posting I suggest you give up on Thorntons. You never rate them highly so there is no point you bothering with them.
Just review the stuff you know you will like. Hotel Chocolate always goes down well on you lol.
Those are some yummy looking choccies. Is it me or does the chocolate mousse not look the best lol?
It wasn't until I started reading your reviews a few months ago that I started taking notice of where you can buy Thorntons chocolates these days. I was in BHS at the weekend and they had the most enormous display of Thorntons chocolate boxes..... it was seriously quite incredible.
I get whole increasing revenue arguement side of things but personally I think it doesn't do any good for them when you think about their prestige and stuff. They are just as common as the likes of nestle and cadburys now.
In Tesco they had the huge boxes of these cut in price to £5 last week. They must have been left with so much surplus stock from Christmas they had to shift them quick. I dont see why they didn't just keep them until next year. You would of thought they would have enough preservatives and gunk in them to make them last that long.
Another fine review young man. Keep them coming buster.
@Midgley
Oh dear I was thinking of buying some thorntons chocolates for a girly night tonight but Im rethinking my options having seen this now.
Does anyone have any suggestions for some good sharing chocolateS? I need to be able to buy them in tesco this afternoon????????
xxxxxxxxxxxxxx
Whats the price difference between this lot and the one last week then?
Surely there isn't going to be too much disparity between the two?
Are you ever going to write just one nice thing about Thorntons? Do they not pay you enough like the other people do? Blatant anti-thorntons BIAS yet again Jim. A little tiresome isnt it.
As with most selection boxes there were still one or two weaker pieces, (namely the Vanilla Velvet) mixed in with the better offerings, but on the whole there were some pretty nice chocolates in this selection. What frustrated me a little bit about some of these pieces was that many of them had some really great ideas that could have been even better had they totally delivered on how they had been billed.
I think it is all to do with expectations. I always think the rubbish sounding chocolates are better that the ones that big themselves up.
There are better boxed chocolates out there, but these are far from a horror show.
Lol I almost sense you are trying to say these are rubbish but you dont want to go that far. I can read between the lines :P
You are reading way too much in to the name of this one.
These aren't meant to be Thornton's premium or best chocolates at all. Those ones are the ones like the continental, metropolitan and dessert box etc.
You are being very misleading telling people this is the supposed to be the best they have to offer with this one. You should ammend you review to reflect this.
Poor Thorntons. They are in terminal decline aren't they =( I read something on the bbc website the other day about their profits being down. Theres no good news for them at the minute.
Alex the only thing tiresome on this site is your ridiculous moaning all the time. Give it a rest and buzz off.
Ta for writing about this one. It's useful seeing what more common boxes of chocolates get rather than the posher ones. TBH im not seeing any great advantage of these over a box of celebrations. These do look smarter and more adult-like but myself I think I would rather have the celeberations chocolates lol.
Sorry for doing this Jim but I thought people might want to know this and I forgot to add it in my earlier message.
OFF TOPIC ALERT: You can get lindor, milk try and dairy boxes for half price in tesco in their xmas sales.
There are some nice looking chocolates here but I can see how they are struggling to come across as premium if they package them in such a tacky manner again. I hate criticsing a british maker but I hate seeing them stuff up so often. Ignore all of the people that are having a go at you Jim. Anyone who has been reading you long enough will know that you just give an honest opinion on everything.
Fingers crossed that Thorntons have a good 2011. I dont remember a single new product they made in 2010 that was any good. What a sad statement :(
My expectations must be lower than all of yours because I still think of Thorntons as posh chocs lol. This is coming from someone who likes tesco white chocolate though :-)
You dont exactly like Thorntons do you Jim lol.
I dont think there as bad as you make out and I would be sad to see them go down.
This actually sounds quite decent for a Thorntons product, given their drop in quality in recent years. I might give this a try next time I'm shopping, I've always been curious but was too scared to try it lol. I guess it's best not to expect a lot from Thorntons these days.
This selection box looks better than the previous Thorntons selection, though it's certainly not what I would call a premium design. The first three (the white chocolates and the Amaretto one) and the last one (the Triple Chocolate Mousse) look very nice, but the other half still resemble the kind of chocolates I usually find in cheap boxes - that kind of generic chocolates with no individual description... perhaps because they are pretty much the same thing, only in different shapes (like these ones were). So no. The aspect doesn't justify the use of the word premium. Sorry, but I've had Leonidas, Lindt, Anthon Berg, Rausch, Monbana, Revillon over the course of the past two months - those looked premium.
The flavours used here sound a lot more like the kind of flavours I would like. I generally like Amaretto and Champagne chocolates, fruity chocolates, vanilla chocolates, mousse fillings.
When I read yesterday that ou had a selection box coming up today, I just knew it would be Thortons. I wasn't expecting this Premium collection though. As I mentioned last week, we got a box of these and I've tried a couple to typical Thorntons results. I found the cafe latte to be ok but very sweet for what I'd expect from a coffee chocolate. The chocolate Marquise was quite nice but nothing special so I agree with you on that one. The finest one I tried was the dual layer praline so I'm happy to see your "very good" rating. I've tried another, which I found average, but I can't remember what one it was! Maybe an additional one in the box compared to this bag? I must try the ammaretto truffle after your rating but not fussed about the others. Thanks for another great review.
One thing I think we should all consider is the depth of detail that these chocolates are being reviewed in. Most people aren't going to study and think about the quality of these chocolates as much as Jim or we do. I bet you 99% of people would just accept that these are a good box of truffles. I sometimes think that we all think about these things in too much detail. We should take them at face value more.
The description "premium chocolates" and the packaging stroked me as rather odd as well the moment I saw the photo of the latter. I mean I am all for reducing packaging waste but if you really thought of your product as premium", why would you chuck all pieces together in a bag where their looks a re bound to suffer?
Just yesterday evening I ate the Amaretto truffle chocolate from my HC Christmas Selection, am sure it was still a better experience than the Thorntons version featured here, despite it being your favourite. ;-) I mean overall it doesn't seem to be a bad collection but from a lot of recent reviews and also from my own experiments wit the brand, I just can't be convinced that Thorntons products are really worth their money. Which in a way is sad as they have such a long tradition in this country.
I dont see what so many of you are complaining about. Jim said he liked a few of them. I have a real thing for any champagne truffles so I would like to try that one and the raspberry mousse choc. Stunning photos again Jim.
I think these look quite nice really, I'd certainly eat pretty much all of them.. I think all of these look better in the boxes rather than the bags though. Weve had a few boxes this year, not sure which ones, one was the blue box lol they were all eaten without complaint so they cant have been too bad lol.
I wonder if they will be doing anything special to celebrate their hundredth birthday this year? Their slogan used to be (or still is I'm not sure) 'Chocolate heaven since 1911'!
Thinking about it now the way I look at thorntons this day is way different to how I thought about them a few years ago. Previously I used to think they were posh chocolates that were only for like the best occassions or for someone that you were trying to impress.
Now I would say they are more just a means to an end e.g. if I need to say thank you to someone without looking like im going over the top it would be thorntons I would choose. A better way of saying it would be that I wouldn't buy thorntons for my girlfriends birthday, but I would for someone I didn't really know.
Lol sorry if none of that makes sense. It was just my random jumbled thoughts.
Hi All,
I'm pleased to see all this glorious feedback given its the review that only gets the one day in the limelight. Thanks - I'm not sure if Thorntons read this but I have sent it along to them on Twitter.
The going consensus today appears to be you all think I was having a downer on these particular chocolates. In my 'Overall' conclusion I did try and put a positive spin on them. They certainly aren't the worst chocolates I have ever had put it that way.
Steven - True some of the chocolates were nicer on the eye I agree.
Daisy - Dodgy German chocolate? Thats a bit harsh haha. I'm sure the people that sent these to you as a gift weren't trying to pass you off with cheap chocolates I wouldn't worry about that.
Matt - No I don't think they are supposed to be the best. They have some more up market lines I will be checking out soon.
Paul - Thanks I will add that in to the weekend post tomorrow for discussion.
Anon - 7Days of Chocolate Reviews returns tomorrow you will be glad to hear.
Robert - That is a little harsh. There have been plenty of high scoring Thorntons products ... look at their cakes and some of their square bars for evidence.
Kim - I will be reviewing their Haiti bar don't you worry. Thanks for the link, I will be able to find it tomorrow now :D
Richard - I don't have a clue how they are pricing their range at the minute chap. It does look like it is all over the place looking at that link. I'm glad to see I'm not the only one who is sad enough to use moneysupermarket haha!
Mark - Two people suggest I 'give up on Thorntons'? Have you people gone mad or something :D
Linda - It doesn't look bad at all. It just tasted so so plain.
Lee - Being able to buy their chocolate in several points of distribution does take chunks out of their brand equity I agree. We are talking about companies and money here though chap. I guess at the end of the day it is what they are focused on making.
Kels - Tesco are doing several of their Christmas tins at half price at the moment. You should take a look in the discount aisle if I were you. Have a good evening.
Alex - Teo days in a row you have commented nearly the same thing. Please sort it out or I will just start deleting your comments when they appear.
Katie - Read between the lines? Are you saying my reviews aren't long enough haha! I think most people would disagree with you :P Haha!
Anon - If they don't want them to be percieved as a premium offering then why call them that then? You can only take these things for what they say they are now.
Lauren - Celebrations are decent aren't they :D
Richard - Don't be silly no need for an apology at all. I think we all appreciate knowing these things :D
Colin - Hey come on they made more than a few decent additions to their square bar range. I think that is very harsh saying that. Already they seem to have some good things coming through like that Haiti bar.
Phil - The deals on Thorntons chocolates at the moment are pretty incredible. You should
be able to find these on cheap somewhere. Haha get in touch with Richard I'm sure he will sort you out with the best price :D
Ana - Some of the brands you mention in that list I recognise but some of them I don't. I always like to see truffles decorated a bit more like you say. If you look back at the thorntons review last week you would have to say they were even more generic looking. These were an improvement at least.
Ria - In the boxes you do get a few more types than you do in these smaller bags indeed. To be honest I think these give a broad enough perspective of what to expect :D any ideas what it actually was? If it comes to you let me know :D
Ryan - Fair point, but every product is going to be scrutinised by a certain group of people who have a bigger passion for that kind of thing. As a company I would want to please them aswell as the people who are less observant.
Anne - Your thoughts mirror exactly mine regarding the chocolates being in a packet. Its just sloppy looking and like you say there is a big likelyhood they bash together and get damaged. It is indeed sad to hear you think that lowly of Thorntons nowadays. I will try and reignite your love for them by taking a look at some of their more expensive boxed chocolates soon. I really hope they are better haha :D
Alan - See my thoughts on the bagged thing above. That is a good spot seeing they are 100 years old. If I hear anything on the grapevine I will let you guys know :D Trust you to spot that haha :D Good work.
Tim - Thanks for sharing that. I think that is becoming quite a common way of thinking about them now. If I want to impress someone I either go for something they have haven't heard of or Hotel Chocolat. The latter are always the safe bet aren't they.
Thanks for the comments / feedback everyone. It is strange times for Thorntons at the moment I feel like we are all coming to a cross roads with them. Lets see what they do this year eh!? Hopefully the new big cheese will adopt a different strategy for growth.
7Days of chocolate reviews tomorrow!
JIM
The chocolates I've mentioned...
Leonidas. Yup, these ones. Each of those chocolates has a name. And there are detailed individual descriptions for each one of them, which I think is really cool. If you're curious about them... they have shops all over the world, so they must be present in the UK as well. Yup, here's the UK website. Hmmm, I don't see the bars in there. I've already tried 4 of the bars(the Milk Feuilletine, the Dark Orange, the Milk and the White). I'll be trying the Dark 70% next. I don't think I've actually seen the Nibs bar in their store - I would have certainly tried it already. If you do get to try them, you may find them too sweet. I find them very sweet, but I really like the texture, it's very nice. And they look great.
Lindt... you know them well enough :)) Great-looking, actual chocolate delicious, though at times used in uninspired combinations :))
Anthon Berg. I know you've heard about them as well. Any luck with tracking their marzipan discs?
I loved some of their products (Cocktail range, Liqueur range, Dark Velvet Cognac box, Creamy Raspberry box), I thought others were fine but not great (Marzipan bars, Creamy Caramel), hated Remy Martin Fudge. At first I was disappointed with their Fruit & Marzipan discs - that changed after this Christmas.
Rausch. I don't know whether they make anything except simple single origin milk & dark chocolates of various percentages, but as simple as their chocolates may be... I think they taste better than Lindt! And I love Lindt.
Monbana. I've stared at their website before (I can never forget chocolates that look like this or like this), but las week I was finally able to find some of their products. They're good. Not as good as Rausch or Lindt, though.
Revillon. They make Sarments du Medoc. Dark Mandarine one is my favourite. They also have the Papillotes range and some seashells and other chocolates.
I know you've reviewed nicer looking stuff from Thorntons. I liked the looks of their 30-40g finger-like bars with various fillings, the looks of their cakes and brownies. I also remember that I looked on their website one day and thought that the Dessert Gallery looked great. I meant to make a request for it, but then I saw it had already been requested. Anything new on that?
No Jim, people arent saying you have a downer on these particular chocolates its that you have a downer on Thorntons full stop. I agree that not everything is good from them, far from it but I sont believe they are as bad as you make out.
Jim I think you should try their Continental collection. It's a lot better looking than this premium one in my opinion.
The dessert gallery that ana has pointed out also looks very nice.
Thank you.
I sometimes get a Thorntons selection box. You are right that for some reason Thorntons seems to be a favourite gift item. I usually just pick a couple that I like most and share the other chocolates in the box and never really evaluated it like you did here, so thank you for sharing your opinion!
Just been given a box of Premiums. Had one last week from a friend(I'm in post op.recovery/housebound).Boring cheap tasting rubbish in my opinion.Very "samey". Citrus truffle lacked citrus fruit depth. Not an expensive flavour to manufacture is it? The caramel one is soft - should be chewy. No hard centres,no Turkish Delight, no nougat..... ect. ect.
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