Wednesday, 20 July 2011

July 20th: Jaxx


I don't know about you guys but there is something about the word 'NEW' that always seems to be able to grab my attention when looking at packaging on supermarket shelves etc. It was a simple bit of signage shouting this very word at me that caught my attention in my local Londis convenience store when I walked in there recently and came across these new chocolate products called Jaxx. NEW NEW NEW ... Hook, line and sinker I was sold! I obliged and bought a few packs of the two flavours on offer.

The 50.0g packs informed that they had been manufactured by a producer called Bonds Confectionery. I hadn't heard of them before so I did a little bit of research, and stumbled across the Jaxx facebook site. The limited amount of information on display currently suggests that they are only available in the likes of Martin's, McColls, Londis and Spar - these are all smaller UK convenience stores. From what I could gather, the range consists of three different flavours of chocolate coated biscuit bites - my thoughts on the two I could get hold of are below:

Jaxx Milk Chocolate Coated CrunchesKcal 222 Fat 14.3g Fat(sats) 10.3g Carbs 22.3g (per bag)
'Milk chocolate coated crunches'


I believe these are supposed to be the original variant in the range and consisted of shortbread biscuit centres covered in milk chocolate. In terms of size they were about twice as large as Malteasers, it's a pity they didn't taste twice as good :D From my first mouthful it was obvious the chocolate was of a very low quality. It was very sugar based in it's flavours and it melted with lazy waxy melt generating very few cocoa impressions whatsoever. The biscuit centres were more generous to the taste in terms of their buttery malt flavours, but these were similarly short lived and failed to create a substantial or lasting flavour impression.

5.6 out of 10



Jaxx Milk Chocolate Coated Coco CrunchesKcal 222 Fat 14.3g Fat(sats) 10.3g Carbs 22.3g (per bag)
'Milk chocolate coated coco crunches'


As you can most likely tell by the photographs this differed very little from the above blue coloured variant apart from the simple substitution of the shortbread biscuit for a chocolate based. As expected the exterior chocolate was no different whatsoever from the aforementioned and was unfortunately every bit as poor. Similarly though, the chocolate biscuit centres were at least at little more contributive, supplying just an additional hint of chocolateyness as if someone had sprinkled just a fine dusting of hot cocoa powder into the biscuit.

5.8 out of 10



Overall by and large these were totally unimpressive. Aesthetically and propositionally the concept of Jaxx isn't actually bad when you think about it. Chocolate covered biscuit bites aren't exactly a leading edge innovative concept for anyone, but lets be fair there aren't too many other players apart from Payne's Poppets who play in this chocolate mini-snack on the go offerings. Unfortunately, these Jaxx chocolates are pretty much every bit as poor as anything Payne's have to offer. I thought the quality of the chocolate was frankly abysmal, with the only saving grace really being the biscuit centres which were on the whole pretty tolerable. As nice as it would have been to have unearthed a cool new brand to recommend to you guys, I simply cant do that here. I would just avoid them altogether if I were you.
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