October 19th: Kellogg's Krave Chocolate Caramel & Krave Totally Chocolatey

I'm sure a lot of my UK readers would have noticed the big marketing push that Kellogg's have put behind their Krave cereal in the last month. In a nutshell, Kellogg's have devised a £1.7 million advertising campaign (with full in-store support!!) that gives shoppers the opportunity to vote on Facebook (See HERE) for their favourite of two flavours. Kellogg’s will then roll out the winner from 1 January 2012 as a permanent addition to its stable of Krave cereals.

I have to hand it to Kellogg's - for a campaign targeted at 16-25 year olds they are hitting me in every channel possible. Every TV ad break, every bus stop shelter, every underground poster, even on the Internet - I'm being posed the question Krave Chocolate Caramel or Krave Totally Chocolatey?

Check out below for my thoughts, photos, scores and conclusions to this quandary:

Kellogg's Krave Chocolate Caramel
'Crispy caramel cereal shells with a chocolate centre'
Kcal 188 Fat 6.0g Fat(sats) 3.0g Carbs 27.0g (per 30.0g with 125ml Semi-Skimmed Milk)

This was the first I tried, and was the one that I imagined would be my favourite out of the two before conducting my taste test. Although visually imperatively with their funky looking cheetah style aesthetics, taste wise they didn't do much in the way to inspire. The promised caramel element was for me never forthcoming, with the wheaty taste of the cereal only enhanced by the sweet chocolate flavoured centres to a mild degree. To be honest I couldn't really tell that there was much difference from the original Krave (See HERE) apart from the lacking hazelnut.

6.1 out of 10

Kellogg's Krave Totally Chocolatey
'Crispy chocolatey cereal shells with a chocolate hazelnut centre'
Kcal 191 Fat 7.0g Fat(sats) 3.0g Carbs 26.0g (per 30.0g with 125ml Semi-Skimmed Milk)

This Totally Chocolatey variant had noticeably larger sized pieces compared to any of the other three Krave flavours I had tried previously. Not only were the cereal pieces bigger, but they were also the clear winner in terms of taste - I'm not the biggest lover of kiddie cereals (I'm a boring old Bran Flakes man haha!!) but this one was pretty damn good. The outer shells pieces were as promised very chocolatey, and they reminded me instantly of Nesquick cereal. Inside the gooey chocolate filling parts delivered a delightful creamy flavour input that had a suggestion of salty, woody hazelnut which livened up the overall taste no end. Ladies and gentlemen we had ourselves a winner!!

7.0 out of 10


So the Jim's ChocolateMission ruling says that Krave's Totally Chocolatey is the clear winner out of the two. What do you guys think? Do you have a favourite? Will you be passing up the opportunity to cast your vote at all :D :D :D Drop me a comment with your thoughts!