November 7th: Green & Black's Burnt Toffee

Kcal 540 Fat 34.5g Fat(sats) 20.7g Carbs 46.8g (per 100.0g)

If you look back at my most recent Green & Black's reviews you might ask yourself quite what keeps me coming back to the brand when you see all the poor ratings. Offerings such as the Almond (See HERE), Cherry (See HERE) and Hazelnut Currant (See HERE) have been the most recent to disappoint, however I must be going soft as when I saw this new Burnt Toffee offering I admittedly didn't take much convincing to give it a try. Bearing new Fairtrade and Soil Organic Association logos this 'dark chocolate with crunchy toffee pieces' bar sounded one that could be well matched to my tastes - could it pull it off!?

I found this bar in Tesco (August 2011!) in the standard Green & Black's 100.0g format and it cost me £2.09. All the talk recently on ChocolateMission in regards to the likes of Ritter and Thorntons etc having difficulties picking new colours for their bars, was well exhibited by G&B here. To me the purple coloured wrapper made little sense as it failed to relate to either the toffee or dark chocolate contents - a rather puzzling choice don't you think!? That aside the presentation was all fair game and the chocolate did appear appetising with notable clusters of toffee spread out through the jet black coloured chocolate.

On the back of the wrapper the bar talked about how the 'sweet Yorkshire toffee' should contrast with the '60.0% dark chocolate' for an 'irresistible sweet-bitter taste'. This all sounded great to me, however when it came to the reality of the test I found this to be a confused chocolate. Indeed this chocolate quite simply didn't know what it wanted to be - did it want to be a 'crunch it and munch it' type of chocolate, or did it want to be a 'slowly melt on the tongue and savour' type of chocolate ... I'm still not sure myself. To be frank when eaten either way the chocolate and toffee just didn't compliment each other. When chewed the bitterness of the tarty, red wine noted chocolate was too much and came across as sour and overly bitter. When left to melt in the mouth the chocolate was better with it's flavour delivery more developing, however the crystallised toffee became a non-factor and failed to deliver any sort influence until chewed after the chocolate had melted.

Overall this was quite simply a case of thw bar having non-synergistic ingredients. That sounds all rather technical but in layman's terms this chocolate justdidn't marry up the dark chocolate and toffee pieces to create a product that was beneficial for having both in. This wasn't the worst chocolate I have ever tried from Green & Blacks, though it is one that I definitely wouldn't buy again which is a phrase I use all too often when reviewing their chocolate. At £2.09 a bar I still think the brand is being positioned at premium that it still continues to justify when you consider we have the likes of Ritter around the £1.00-£1.50 mark offering a better product at a cheaper price. I'm not exposed/have access to the current performance of the Green & Black's brand, though I should think it must be quite struggling given how poor the brand strategy is. To be honest with you I'm really not sure where a brand like this should be heading at this time - it's certainly not an easy fix. One thing you can be sure of mind you is that this bar doesn't carry a ChocolateMission recommendation.

5.8 out of 10