Wednesday, 19 October 2011

October 19th: Kellogg's Krave Chocolate Caramel & Krave Totally Chocolatey


I'm sure a lot of my UK readers would have noticed the big marketing push that Kellogg's have put behind their Krave cereal in the last month. In a nutshell, Kellogg's have devised a £1.7 million advertising campaign (with full in-store support!!) that gives shoppers the opportunity to vote on Facebook (See HERE) for their favourite of two flavours. Kellogg’s will then roll out the winner from 1 January 2012 as a permanent addition to its stable of Krave cereals.

I have to hand it to Kellogg's - for a campaign targeted at 16-25 year olds they are hitting me in every channel possible. Every TV ad break, every bus stop shelter, every underground poster, even on the Internet - I'm being posed the question Krave Chocolate Caramel or Krave Totally Chocolatey?

Check out below for my thoughts, photos, scores and conclusions to this quandary:

Kellogg's Krave Chocolate Caramel
'Crispy caramel cereal shells with a chocolate centre'
Kcal 188 Fat 6.0g Fat(sats) 3.0g Carbs 27.0g (per 30.0g with 125ml Semi-Skimmed Milk)


This was the first I tried, and was the one that I imagined would be my favourite out of the two before conducting my taste test. Although visually imperatively with their funky looking cheetah style aesthetics, taste wise they didn't do much in the way to inspire. The promised caramel element was for me never forthcoming, with the wheaty taste of the cereal only enhanced by the sweet chocolate flavoured centres to a mild degree. To be honest I couldn't really tell that there was much difference from the original Krave (See HERE) apart from the lacking hazelnut.

6.1 out of 10



Kellogg's Krave Totally Chocolatey
'Crispy chocolatey cereal shells with a chocolate hazelnut centre'
Kcal 191 Fat 7.0g Fat(sats) 3.0g Carbs 26.0g (per 30.0g with 125ml Semi-Skimmed Milk)


This Totally Chocolatey variant had noticeably larger sized pieces compared to any of the other three Krave flavours I had tried previously. Not only were the cereal pieces bigger, but they were also the clear winner in terms of taste - I'm not the biggest lover of kiddie cereals (I'm a boring old Bran Flakes man haha!!) but this one was pretty damn good. The outer shells pieces were as promised very chocolatey, and they reminded me instantly of Nesquick cereal. Inside the gooey chocolate filling parts delivered a delightful creamy flavour input that had a suggestion of salty, woody hazelnut which livened up the overall taste no end. Ladies and gentlemen we had ourselves a winner!!

7.0 out of 10


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So the Jim's ChocolateMission ruling says that Krave's Totally Chocolatey is the clear winner out of the two. What do you guys think? Do you have a favourite? Will you be passing up the opportunity to cast your vote at all :D :D :D Drop me a comment with your thoughts!

Monday, 17 October 2011

October 17th: Hotel Chocolat Munch It - Crunch It

Delivered Chocolate Gifts from Hotel Chocolat
Kcal ??? Fat ??? Fat(sats) ??? Carbs ???

In due course you will all be getting exposed to my reviews of this years Hotel Chocolat 2011 Halloween and Christmas ranges, but before I give you them I feel the need to cover off a reader request I received a month or so ago from devoted JCM Matt. According to Matt's e-mail he first came across this slab a while back on a trip to one of Hotel Chocolat's own brand stores (the one in Birmingham), where he was given a sample and enjoyed it so much he subsequently bought the whole slab. Following his positive experience Matt insisted a Chocolate Mission review be conducted. A few e-mails later between Matt, myself and my pals at Hotel Chocolat and this quickly became a reality.

This Munch It - Crunch It slab came in a 200.0g format and has not long been in the Hotel Chocolate range. In terms of size I preferred this style of slab to the 100.0g chunkier ones as it meant it was far easier to break apart - this was something my Mother went on about no end! Looks wise it wasn't the prettiest slab I had ever had grace my gaze from the Hotel Chocolat crew, but hey, it looked nice enough and I liked the fact that the mini cookie pieces didn't fall off like so many other chocolates where they weren't as deep set.

Described as 'caramel flavoured milk chocolate decorated with cocoa biscuits and white chocolate' this sounded like like a very straight forward proposition and one none to dissimilar to several other Hotel Chocolat slabs I had reviewed previously - See HERE. Being a seasoned veteran of Hotel Chocolat caramel chocolate I was surprised by the depth of flavour greeting me when I got stuck in to this slab. Previous experiences had seen me describe the chocolate as having 'creamy burnt sugar notes' and that it delivered a 'cream based butterscotch taste'. With this slab, whilst these flavours were still pretty much there, I felt like they got diluted just a little bit by the sweetness coming the white chocolate. The cocoa biscuit pieces provided a nice crunchy element to the smooth melting chocolate, but as ever with these mini cookie bits I didn't feel like they would have been missed had they not been there. Aside from the looks, one positive element that I can say about the white chocolate was that it at least bought an element of vanilla to the taste.

Overall this was a slab that was liked by everyone I tried it with etc, but as you see from the scoring chart it didn't quite match up to some of the finer tasting chocolates I had reviewed previously. Hotel Chocolat's caramel chocolate is one of my favourite recipes of theirs, so to taste it and feel like it was being a little hampered by the other elements included on the slab was a touch disappointing. Reading this all back I hope no one takes out a negative sentiment towards this chocolate. It was still a cut above 90.0% of chocolates I try on a regular basis - just in the context of Hotel Chocolat there are a few I would recommend instead. To see which ones I suggest you head to the archives HERE and feast your eyes.

8.0 out of 10

Delivered Chocolate Gifts from Hotel Chocolat

Saturday, 15 October 2011

October 15th: '7Days of Chocolate Reviews' - Edition 90 - Corny Big Chocolate-Banana

SITE UPDATE

Hi All,

I hope you all enjoyed the posts this week. If you missed out on them then you can view them here:

'Bits n Bobs' - Hotel Chocolat - See HERE
Ritter Sport Interview 2011 - See HERE

Next week will follow a similar pattern to last with a Hotel Chocolat post Monday and then a special feature coming up Wednesday which will take you up until the end of the week. Apologies for the brief update this week, it has all got rather busy on the day job and thus there has been limited time for site maintenance. I will update the news page later today so make sure you pay it a visit HERE.

JIM


SNACK OF THE WEEK ..... a new part of '7Days of Chocolate Reviews' which will feature any manner of snacking product I have been products munching on in the weekCorny Big Chocolate-Banana
Kcal 212 Fat 7.6g Carbs 32.8g

I'm always saying ChocolateMission readers are the best on the net and further evidence of this was supplied to me once again by JCM friend and frequent contributor Thea. Indeed, Thea has recently been most kind to send me over a package containing a selection of Hungarian chocolates for me to review. In the midst of all those chocolates, Thea also included this German cereal bar made by a company called Hero, the Corny Big Chocolate Banana.

Now I've reviewed and eaten many a cereal bar in my lifetime but this one proved to be a real delight. Out it's packet the cereal bar didn't appear all that special, though it had a pungent sweet, artifical banana smell that reminded me of the banana foam sweets I used to buy as a kid. At first I didn't find this bar all that spectacular, but the more I ate, the more I enjoyed it, and the dried banana pieces which had congregated mostly near the centre of the bar provided a delicious, real tasting banana fruityness to the museli cereal base. Whatsmore the chocolate fusing underside actually provided a sufficent chocolate hit for each mouthful - how often can you say that about cereal bars that have chocolate involved. Cereal bars can often be ... well ... boring, this one wasn't, and I would buy it often if I could.

8.3 out of 10


Delivered chocolate gifts from Hotel ChocolatHave you seen the Hotel Chocolat Halloween line up this year? SEE HERE

CHOCOLATE NEWS

Visit the ChocolateMission news page for all the latest developments in the Chocolate market ... Click the banner below ....

Wednesday, 12 October 2011

October 12th: Ritter Sport Interview 2011


I have a special post for you all today - an interview with my friends over at the Ritter Sport Blog - SEE HERE. These guys were kind enough to answer some of the questions that always seem to crop up whenever Ritter are featured on the site. I hope you enjoy this post - pictured intermittently throughout are some pictures of their Christmas range 2011. Thanks so much to the Ritter Sport team who supplied me with the answers :D

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1. What are the top 3 best selling Ritter flavours and does it vary a lot by country?

UK:
1. Marzipan
2. Whole Hazelnuts
3. Peppermint

GER:
1. Whole Hazelnuts
2. Praline
3. Alpine Milk Chocolate

World:
1. Whole Hazelnuts
2. Dark Whole Hazelnuts
3. White Whole Hazelnuts

In general you can say the most successful flavours are the ones with nuts.


2. Who comes up with all the different flavours and are they running out of ideas?

Sometimes we ask customers which kind of flavour they would like in a chocolate or we think about what would be a good flavour/taste for the (special) season like spring, summer or winter. Another possibility is to meet with our department of Research and Development and ask them if they have discovered any interesting and new flavours lately. Yet there are still a lot of flavours to come 


3. Why is there currently such a poor selection in the UK? Do you have plans to expand your range over here?

UK is not a big selling market yet. Less/no distribution in lots of markets ‘cause we are a nonfamous brand in the UK. But we do our best to change it. We work on it.  -> London besides has a good distribution as you can find enclosed.


4. Have you ever made any TV commercials?

Yes, we have commercials (for promotions and standard flavours) in some countries, especially Germany, Italy, Russia, Netherlands and we also started with some in the USA this autumn.
5. What is it like working at Ritter?

It’s fun to work at Ritter Sport. It’s a good working atmosphere, maybe the secret is that it is a family business and the owner is also in the company. Working in the marketing department gives me the opportunity to form the brand individually. Besides, I can work with a lot of different types of people and every day is different from the other. It is never boring to work for RITTER SPORT!


6. What is the business performance of Ritter like in these times of strained global finances?

Difficult question, I give you more information to that next week.


7. Are you ever going to create these flavours?
a. Caramel
b. Peanut Butter
c. Chilli
d. Sea Salt
e. Marshmallow
f. Coconut


We already sell Caramel + Nuts in Germany. We also had Coconut in our variety of goods. Peanuts are not included in the process of produktion any more because of the allgergy subject. We don’t have different machines to produce each product.


8. Why did you stop selling the Cocos bar?

We had low sales figures/demand for the Cocos so we had to take it out of our variety of goods. But we are thinking about a come back. We’ll see what happens.9. Who would you say is your biggest competitor?

Our biggest competitor is “Milka”. They sell the same chocolate bar products like us and have also the same target group.


10. Are Ritter planning on expanding in the future? If so what markets are they going after?

I give you more information to that next week.


11. Are Ritter ever going to change their packaging? Aren’t you running out of colours now?

In January 2010 we had a packaging relaunch. We changed the old pack with golden wings on both sides into their packaging colour. No, we didn’t run out of colours yet. There are still some left for new types.


12. Why are all your Bars Square shaped? Why not round or rectangular?

It’s quite easy it’s part of our brand label “Quality. Chocolate. Squared.”
Besides, it´s a unique selling proposition which differentiates us from other brands in the market.


13. Have you ever made a flavour that has been really unsuccessful?

No, we didn’t have an unsuccessful chocolate bar yet. It’s more than the demand declined 


14. What have Ritter got planned for Christmas 2011?

In Germany we are selling Advent calendars, “Gold Edition”-stars (It’s Extra Fine Milk Chocolate with 40% Cacao, packed in star design) and Christmas trees filled with tiny “Gold Edition” bars.


15. Why do you use hazelnuts in so many of your chocolates?

As you can see in your first question chocolate with hazelnuts is worldwide a big seller for Ritter Sport. Lots of different countries like the special hazelnut chocolate.
16. What is your favourite chocolate blog to read  ???

www.ritter-sport.de/blog and of course http://www.chocolatemission.net/ 


17. What are your favourite Ritter Sport flavours?

I don’t really have a favourite flavour. I like many different Ritter Sport chocolate bars ‘cause they are all good in their own way. Depends on the season and the mood!

Monday, 10 October 2011

October 10th: 'Bits n Bobs' - Hotel Chocolat

How do I make three weeks of no Hotel Chocolat reviews up to my readers!? Why I do them a special 'Bits n Bobs' themed Hotel Chocolat post of course :D I hope you all enjoy the mini-reviews today. Another big thank you must go to my 'old man' for the photography skills and expert second opinions. On we go ...
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Hotel Chocolat Turkish Delight Rose & Lemon

First up today we have a product that probably should been placed in a 'Snack of the Week' feature given it's non-chocolate content - ho hum I think we will all survive :D Billed as a 'mixture of lemon & rose flavoured Turkish delight pieces' these came beautifully presented in what appeared to be a handmade wooden box. Unique? ... yes, impressive looking? ... most certainly, great tasting Turkish Delight? ... unfortunately not.

Despite being a family of Turkish delight lovers, this selection of lemon and rose flavoured pieces went down about as well as a Big Mac at a Michelin Star restaurant. Trying these out with my family, there were complaints from the off, with the less than solidified gloopy texture causing many a grumble due to its horrible stickiness and 'stick to your teeth' mouth feel. I wish I could say the taste was a whole lot better, but both the rose and lemon flavours were frankly well off the mark, and were horrendously sweet and fake tasting. Given the brand on offer here we were probbably expecting too much, but it says it all when all three Turkish delight fans were yearning after the rather cheaper alternative Fry's.

4.4 out of 10


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Hotel Chocolat Oysters & Champagne

Back to what Hotel Chocolat know best, and surprise, surprise right back on form. This Oysters & Champagne selection came billed as 'Praline filled milk chocolate oysters served with pearls of champagne ganache'. As one might suspect, such a premium themed product demanded some premium style packaging - Hotel Chocolat didn't disappoint here. Hopefully the photos say it all for me - the box was beautifully decorated and the chocolates looked sensationally detailed and presented.

It really came as no surprise that every chocolate in this package was savoured until the very last was devoured. Praline and champagne truffles are two things that Hotel Chocolat are frankly most notable for - a simple search of the ChocolateMission archives could have told you this HERE and HERE. Suffice to say the Oysters and truffles here were totally in line with standards. The Oysters looked amazingly detailed and delivered their creamy hazelnut goodness. The Champagne truffles again oozed class with the sensationally balanced boozie champagne flavours embedded in the most delicious soft chocolate ganache. This packages gifting potential is only matched by it's self indulgence credibility.

8.9 out of 10


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Hotel Chocolat Marzipan

Lets be frank - never in a million years was this package including a Hotel Chocolat Marzipan Ingot and Hotel Chocolat Almond Marzipan truffles going to be anything other than magnificent. As well as being a family of Turkish Delight lovers (so we thought anyway!), we also happen to be rather partial to marzipan so with that we weren't ever going to turn down the chance to try this marzipan themed addition to the new Hotel Chocolat 'Spotlight On' range.

The total package included eight individual chocolates and one large ingot slab - a net weight of 175.0g. On the eye everything looked fantastic. The ingot could perhaps of done with a little more decoration, however everything else was very much in keeping with Hotel Chocolat's ultra high standards. Taste wise I've always said that Hotel Chocolat is just a little off Niederegger and I can only further reaffirm this view. Being just a 'little off' is no bad thing of course. Hotel Chocolat marzipan still has a delicious pastry dough almondy taste and the chocolate is of course a cut above that used by Niederegger. This is a chocolate set that any marzipan lover would adore and it's one I will be buying at Christmas to settle the marzipan pangs I always get round that time of year. An easy recommendation.

8.4 out of 10


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Hotel Chocolat have just put up their Christmas & Halloween ranges. I suggest you all check them out HERE
Delivered chocolate gifts from Hotel Chocolat

Saturday, 8 October 2011

October 8th: '7Days of Chocolate Reviews' - Edition 89 - Mr Kipling Fiendish Fancies

SITE UPDATE + RITTER COMPETITION WINNER

Hi All,

Somehow we have managed to make it 8 days in to October already so the countdowns to Halloween and of course Christmas are well on the way in the confectionery world.

This week we have seen reviews from ...

Toblerone Snow Top - See HERE
'Bits & Bobs' - American Soda Selection - See HERE
Hershey's Payday (Revisited) - See HERE

.... and several of you lovely people have been Re-tweeting and sharing these posts with your friends via Twitter. This of course put you folks in my grand draw for the chance to win some Ritter Sport chocolate, and I can reveal that Twitter user @slay3rx has won this time around. Congratulations - I will be in contact via Twitter to get your prize sent along ASAP.

Coming up next week we have two special posts rather than the three reviews. Monday & Tuesday will be a special one from Hotel Chocolat, and Wednesday we have a special Ritter Sport interview post which will take you up to the weekend. I really hope you enjoy both of those - I eagerly await your feedback.

Have great weekends

JIM


SNACK OF THE WEEK ..... a new part of '7Days of Chocolate Reviews' which will feature any manner of snacking product I have been products munching on in the weekMr Kipling Fiendish Fancies
Kcal 106 Fat 2.7g Fat(sats) 1.2g Carbs 19.5g

The Halloween reviews begin here :D Indeed after several weeks of requests (and even Christmas themed reviews haha!) I have finally wilted to demand and I today bring you my first review for 2011. Reading that back it almost seems like I'm complaing :D as you will go on to read today, reviewing these Mr Kipling Fiendish Fancies was no hard or strenuous task.

These Fiendish Fancies are of course Mr Kipling's famous Fondant Fancies, but with a Halloween lick of paint. Described as 'Orange flavour sponge fancies with a vanilla topping' they cost me a mere £1.00 in Sainsbury's and will of course be available for a limited period until Halloween is done with. Before trying these I hadn't had a Fondant Fancie for years so when it came to the taste test the nostalgic feelings came flooding back. The light vanilla hinted sponge, sweet as sin fruity, chocolatey icing and glorious blob of vanilla cream instantly transported my mind back to kiddie parties I went to in my younger days. I thought these tasted great and they just gave me a nice warm, comforting feeling inside :D I thought Halloween was meant to be scary.

8.1 out of 10


Delivered chocolate gifts from Hotel ChocolatHave you seen the Hotel Chocolat Halloween line up this year? SEE HERE

CHOCOLATE NEWS

Visit the ChocolateMission news page for all the latest developments in the Chocolate market ... Click the banner below ....

Friday, 7 October 2011

October 7th: Hershey's Payday (Original Post January 2008)

Kcal 240 Fat 13.0g Fat(sats) 2.5g Carbs 27.0g

The lovely people at AmericanSoda have been reading the comments on some of the recent reviews and they have insisted that I revisit some of the American reviews upon on your request. One of the most commonly requested redux reviews is for the Hershey's Payday - one of the lowest ever rated products in ChocolateMission history (See below). In my embarrassing review below (give me a break it was one of my first :D ) I rendered the bar flavourless and devoid of flavour .... I was sure looking forward to reuniting myself with this one folks (/end of sarcasm).

So in the name of thorough research I ate the bar AmericanSoda sent across. Well what can I say!? I didn't think it was as bad as last time I tried it, but suffice to say it still didn't do much for me. Compared to previous, the peanuts were definitely more flavoursome, though I still found the caramel taffy at the centre to be ridiculously bland. Looking at the scoring chart of last I was way too harsh on the presentation and textural elements so I have amended my scoring of those criteria to provide a more realistic score. That doesn't however mean I will change my jurisdiction :D personally I still think this is a bar severely lacking depth in the taste, department and it wouldn't be one I would recommend to anyone. Hershey's make some great confectionery bars - the Payday isn't one of them :D

4.6 out of 10


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Kcal 250 Fat 13g Fat(sats) 2.5g Carbs 28g

Not technically a chocolate bar, but what the hell why not! I enjoy most things with peanuts in, so I was very excited to try this bar and though it sounded very promising.

The bar itself was supposed to be 'chewy caramel centre covered in salty nuts', but this combination didn't ever come to fruition. From what I tasted the saltiness of the nuts wasn't there and the caramel chew bar was flavourless to the extreme.

Overall this was a big disappointment to me and it wont be a bar I will ever order again. The bar was devoid of flavour and packed full of calories and fat. It is now the holder of the title of worst bar on Chocolate Mission

2.8 out of 10

*Credit to Cybele at www.Candyblog.com for the pictures

Wednesday, 5 October 2011

October 5th: 'Bits n Bobs' American Soda Selection

My pals at AmericanSoda (See HERE) have been sending me all sorts of tasty American snacks and treats lately. Some of them have been great, some of them not so much :D What better way for me to give you a quick run down of them all than via one of my famous 'Bits n Bobs' posts!?
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Nabisco Chips Ahoy! Chewy
Kcal 120 Fat 6.0g Fat(sats) 3.0g Carbs 17.0g (per 2 cookies)

It was only a few weeks ago that I posted my review of the original Nabisco Chip Ahoy! where I concluded that for store bought cookies they weren't a 'half bad option'. Following that review, several JCM readers requested I try the Chewy variant that had recently been added to the AmericanSoda website ...... wollah ... :D

AmericanSoda kindly provided me with a 396.0g pack that included around 30 or so cookies which were contained in a red coloured resealable foil pack. In hand, these Chewy cookies were smaller in size and and softer to touch though we had no issues of crumbling which one might have expected. Taste wise these delivered broadly the same experience to the original variant cookies, though one of my co-workers commented that they tasted more chocolatey as the number of chocolate chips was maintained despite the smaller size. As promised the cookies were softer in texture, and melted very nicely to give what I thought was more pleasant mouth feel. To be frank these didn't offer much differentiation from a typical Chips Ahoy! experience, however if you are one of those people that likes to change things up every now and then you could have some fun to be had with these.

7.8 out of 10


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Marshmallow Fluff Vanila
Kcal 60 Fat 0.0g Fat(sats) 0.0g Carbs 15.0g (2 tsp - 18.0g)

I honestly can't tell you how much fun I've been having with this stuff :D Indeed for the past week or so I've been experimenting with all different manner of food/drink stuffs trying to find the optimal situation for use of this dexterous ingredient. I present to you vanilla flavoured Marshmallow Fluff - 'a very sweet, spreadable, marshmallow-like confection' (according to Wiki).

With great difficulty you will be able to make out the marshmallow based substance piled on to my spoon in my photo above. As you can hopefully see, this was spoon-able mallow substance that can be used in a number of different ways. I tried it with ice cream, yoghurt, crackers, biscuits, milk, coffees etc ... you name it I stuck Fluff on it. Most the time the Fluff added a startling sugar hit to the taste, though as promised it did also bring a hint of vanilla which made it more than just a sugary gloop. By far and away the best usage of this Fluff came when making the famous American 'Fluffernutter' aka for me here toast with peanut butter and fluff. The salty sweet combination was quite the experience - definitely not a 'have everyday' sort of experience, but more a once or twice a year special occasion sort of pleasantness. If you like your sweet food ingredients you need to make sure you have a jar of Marshmallow Fluff in your cupboard just for when you need that extreme junk food indulgence snack.

7.0 out of 10


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Moon Pie Double Decker Chocolate Flavour
Kcal 300 Fat 7.0g Fat(sats) 5.0g Carbs 55.0g

I was delighted this month to finally lay hands on to one of America's most commonly referred to pop culture snacks the Moon Pie. Moon Pies have always been one of those things that I knew existed and heard talked about a lot in US TV programming, however until this time I had never tried one myself. After pulling a few American Soda strings I finally got my opportunity to put this straight.

According to Wiki a Moon Pie 'is a pastry which consists of two round graham cracker cookies, with marshmallow filling in the center, dipped in chocolate or other flavours'. The Moon Pie I managed to lay hands on was of the 'Double Decker' variety, which as you can see, double up the Graham Cracker and marshmallow layers. The presentation of the pie was a little iffy, though I have given it the benefit of the doubt considering how far it travelled. What was blindingly evident however was the thickness (or lack of!) of the chocolate layer - it was frankly a non-existent aspect of the taste and got lost in the cracker and marshmallow elements. Speaking of which both the cracker and marshmallow constituents were hardly the most flavoursome in isolation, however together they combined for a fair salty biscuit wafer and sweet mallow synergy which meant it at least offered a token taste. To be honest I was expecting a little more from such a highly talked about snack - I think I may need to do a redux-review later down the line.

6.2 out of 10


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Kellogg's Pop Tarts S'mores
Kcal 200 Fat 5.0g Fat(sats) 1.5g Carbs 36.0g (per pastry)

No AmericanSoda feature would be complete without a Kellogg's Pop Tarts flavour review, and today we finish off with this S'mores flavour. AmericanSoda have one of the biggest ranges of Pop Tarts here in the UK with nearly twenty different flavours on offer - See HERE. I'm sure you will all be amazed at the amount of variety they have in the US compared to just the two Chocolate and strawberry flavours we have here.

If any of you are thinking that the sound of a 'chocolate and marshmallow filling inside a chocolate-icing topped graham cracker pastry' sounds rather familiar then the chances are you previously tried the Pop Tarts Choco-Mallow we used to get here in the UK. I used to have them as a kid myself, so everything from the appearance to the toasted aromas felt very nostalgic and took me back to my childhood and getting ready for school in the mornings. With memory Lane affections put to one side I tried these in two forms frozen (thanks for the tip Marvo! See HERE) and toasted. Unlike my 'Impulsive Buy' blogger friend I have to say I much preferred these when they were toasted as they the chocolate flavour hit cut through the sugaryness of the marshmallow and icing with greater effect. When frozen I didn't feel like I got the savoury cereal balance from the pastry, and the bran saltiness seemed greater when heated providing superior balance. I would rate this S'mores flavour as up there with some of the better Pop Tarts.

7.8 out of 10

 

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