February 6th: Philadelphia with Cadbury

Kcal 86 Fat 4.0g Fat(sats) 2.5g Carbs(sugars) 10.0g (per 30.0g)

Correct me if I'm wrong, but when the whole Kraft/Cadbury takeover went down, wasn't this one of the things we all joked about?

New Philadelphia with Cadbury or 'Choccy Philly' (as they like to call it) launches February 2012. According to the pamphlet that accompanied my sample, this new chocolate flavoured cream cheese is set to 'cause a new taste sensation, as people experience the brand new, unique taste of Light Philadelphia and Cadbury chocolate - blended together'.

We've seen and tasted some odd things here at JCM, but chocolate flavoured cream cheese wasn't one that we had tried before. It was going to be interesting to say the least. Here are our thoughts and photos ...

I don't eat cream cheese all that often, but when I do it tends to be with either crackers or in ham sandwiches. With option b firmly out the question (no.... just no haha :D ), I decided to whip up the spread on some cream crackers - chocolate cream cheese and cream crackers, a dream combination right!?

Aesthetically and aroma wise this stuff didn't come across too badly at all. It had a smooth, paste like texture that looked pleasing on the eye, and it smelt more sweet and chocolatey than it did cheesey. In regards to the taste I think it would be best described as offering an unindulgent, chocolate cheesecake type of experience. It was creamy, yet ever so slightly sour with a natural yogurt like tang underlying it's sweet chocolateyness. This play on the dairyness of the taste meant that it was by no means a typical tasting Cadbury chocolate product. Unfortunately I didn't feel that it provided the usual creamy Cadbury indulgence, which I thought was a little bit of a let down.

Overall this Phildlphia with Cadbury wasn't quite the disaster one suspected it might be and it was at the end of the day a fair tasting spread option. If desired as a 'lighter' alternative to normal chocolate spread then I think this stuff presents a fair few upsides with it's adequate chocolate flavour hit provision and it's relatively impressive nutritional garb. However, and this is a big however :D if it's a Cadbury chocolate experience you are after I think you are in for a let down as it simply doesn't deliver in that regard. Personally I doubt I will be buying this myself anytime soon, though I can see it causing quite a stir when it hits the shelves later this month. It's worth giving a try if you like trying new things.

7.0 out of 10