March 14th: Midweek Mini Hershey's Air Delight

Kcal 200 Fat 12.0g Fat(sats) 7.0g Carbs 24.0g

The midweek mini today again comes courtesy of my friends from AmericanSoda who once again provided me with the bar for this review - See HERE. As of late the aerated chocolate part of the UK market has been extremely busy. The re-emergence of the Cadbury Wispa, and the seemingly endless amount of new Aero products has meant that we have hardly been lacking options here in Ol'Blighty. The USA however haven't been so lucky with their aerated chocolate offerings. I'm even struggling to think of a competitor product for the bar I'm featuring today.

First announced back in June 2011, this Hershey's Air Delight had been a bar I'd been interested in trying since I heard of it. Hershey milk chocolate is one that divides a lot of opinion here in the UK, for every person you come across who says they like it, there seems to another to have a few choice words about it. For the latter, the main points of contention tend to be the aromas and aftertaste generated by the chocolate. Having eaten this bar I can confirm to these people they will have no reason to have raised interest here - both are as apparent as in the normal Herhsey's Milk Chocolate bar (See HERE). Indeed the tangy yoghurty aftertaste and undesirable soured milk smells were still as prevalent as always. Unsurprinslgy, where this bar did set itself out from the original was in it's melt, with it's bubbly blocks creating a lovely tingly mouth sensation that was every bit as good as any other aerated chocolate I've tried.

Overall I can't imagine this Hershey's Air Delight will convince any non-loving Hershey's milk chocolate consumer they must have a re-think, but for those who are at least ambivalent towards it they should give one a try. I personally didn't find that the taste was affected in any manner, however I did enjoy the aerated texture which was a lot more interesting than just the standard experience offered by the original. This isn't a market game changer in the name of new product developments, but it's nice to see the US are getting on-board with the aerated texture thing. Adding air to chocolate may not seem like a good idea, but it's one of those funny things that just seems to work whoever does it.

6.6 out of 10