Friday, 20 April 2012

April 20th: Galaxy Flutes

Kcal 56 Fat 2.9 Carbs 7.8g (per 11.25g piece)

Personally I think we are at an all time low for confectionery innovation here in the UK. I've been moaning for the best part of a few months now that recently every single product we come across brandishing a 'NEW' label is in actual fact just a re-released or repackaged product we've had previously. If you need me to name examples then please look no further than the likes of the Yorkie Honeycomb (HERE), Cadbury Creme Egg Splats (HERE), Cadbury Bitsa Wispa (HERE) ... I could go on! This mini-rant leads me nicely into introducing the 'NEW' Galaxy Flutes:

“Galaxy Flutes perfectly encapsulate the indulgence and pleasure which have become synonymous with the Galaxy brand and are a perfect treat for a luxurious snack for discerning chocolate lovers.

“Consumers will love the benefit of a combination of textures with the mix of wafer and cream providing an ideal afternoon snacking moment.”


.... yes another 'lighter way to enjoy chocolate' according to the wrapper - where have we heard that before!? Wasn't that the idea of the Galaxy Bubbles bar? Whatever! I came across these Flutes in my local supermarket where a pricey sounding £0.45 bought me a 22.5g pack of two wafer fingers. As ever with Galaxy products the packaging, wrapper and product were all classy looking and I couldn't fault them at all in this regard.

Choco-saddos like myself (aren't we all haha :D ) will have already clocked that these were infact Galaxy Amicelli made smaller and given as a repackaged format. This was fine for all the reasons I posted in my initial review of them a few years ago (See HERE), but in other ways it was just as much disappointing. Fundamentally what we had here were some very tasty filled chocolate wafers. As is the case with Galaxy products the chocolate was sweet, but luxuriously smooth melting and with a delicious prolonged creamy aftertaste that complimented the honey notes of the wafer superbly. It was this tastyness however that made for the downfall of these Flutes as they were a totally unfulfilling snacking option. Speaking as a mid-twenty year old guy these barely scratched the surface of what I wanted from a mid-afternoon snack - if anything they just made me hungrier than I was before eating them, that's a snack FAIL people.

Overall these Galaxy Flutes can be categorised right alongside many of the other 'NEW' UK confectionery products we've been provided with this year. Just as they have been, these were 'fine' for what they were, but frankly they were just totally unexciting as a new proposition. These Flutes don't bring anything new to the table and unless your a 'diet coke drinking female office worker' (stereotype sorry!) you probably wont bother giving these a second glance. The 'think tanks' at these confectionery companies must seriously be at an all time low. Personally I would suggest to these people that if this is the best they can come up with this year then please just stop the new prdocut development projects now.

7.2 out of 10

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