Before we kick off the review today please allow Wiki to answer the question that I'm sure a good 99% of you are thinking right now ...
Rilakkuma (リラックマ Rirakkuma, a combination of the Japanese pronunciation of relax and the Japanese word for bear) is a Japanese character produced by the San-X company who debuted in 2003. Rilakkuma and Tarepanda, another San-X character, have been described as "huge hits in Japan" by The New York Times. As of May 2010, Rilakkuma ranked as the fifth most popular character in Japan in a survey of the Character Databank.
A Japanese snack based around a popular Japenese character!? That can only mean one thing right!? Indeed JList have been at it once more and yet again the JCM household is stocked full of weird and wonderful Japanese snacks. You can find these Limited Edition Kit Kat Rilakkuma Hotcake on the J-List website HERE, where you can buy yourself a box of 12 mini Kit Kats like the one I got sent for this review. I'm not sure my amateur photography will have done it justice, but the box itself was beautifully decorated and the friendly, fun looking presentation of the packaging was really top-notch even for a Japanese Kit-Kat product. I've not always been a fan of the mini Kit Kat format but as you will go on to learn, the smaller size worked favourably for this particular variant.
Kit Kats, Hotcakes appear to be Mayple syrup pancakes - that's what these tasted like anyway! Indeed, these white chocolate Kit Kats were sweet as they come, but in the small 12.3g doses they were a tasty little option to park alongside a nice cup of tea. The white chocolate had a sugary, dried milk taste that as it melted released a set of syrup drenched buttery pancake flavours. Only the brave would dare try eat one of these in say a Kit Kat Chunky form due to it's sugaryness but as stated above in the miniture form the flavour intensity worked.
Overall I'm not for one minute going to even pretend like I have the remotest interest in Rilakkuma, what he does? who his little chicken friend is? or frankly what he is all about :D One thing to say however is that it does appear like me and Rilakkuma have a shared passion for these splendid Hotcakes of his :D Kit Kat flavours are ten-a-penny in Japan but I can honestly say these are one of the most unique I have tried in recent times. I think we all know that white chocolate isn't my favoured chocolate type due it's usual overly sweet nature, however these proved that even I can enjoy it when it is done cleverly with flavour depths more developed that just sugar. I can't say these Kit Kats have me convinced to find out more about Rilakkuma but I'll happily eat some of his hotcakes :D
8.0 out of 10