Monday, 19 November 2012

November 19th: Cadbury Dairy Milk Marvellous Creations Jelly & Crunchie Bits

 Kcal 252 Fat 12.2g Fat(sats) 7.5g Carbs 32.0g (per bar)

2012 has been a very busy year for Cadbury here in the UK and we have literally been bombarded with new products left, right and centre. Taking a look further afield it appears that the British market isn't the only one to have seen some NPD by the folks at Joyville. My pals @CybercandyLtd were recently kind enough to give me the chance of seeing what has been going down in Australia - namely the new Cadbury Dairy Milk Marvellous Creations range! According to a Cadbury spokesperson in Aus, this new range would bring a 'combination of extraordinary ingredients and delicious flavours ... we know Marvellous Creations will surprise and delight anyone who loves chocolate'.

To my knowledge this Cadbury Dairy Milk Marvellous Creations product line is available in two size formats - the 290.0g/300.0g bars and the 50.0g bars (the ones currently being stock at Cybercandy). There are currently three different flavours in the range - today I got to try the Jelly & Crunchie Bits variety. In hand the bar felt very chunky and I liked the fact that it came in the same matted, plastic foil material that all of our Dairy Milk bars here are packaged in. The decoration of the wrapper was very cool - full of colour, fanfare and altogether just very fun and exciting to look at.

The 50.0g bar was split in to six sizeable chunks that had very obvious jelly sweet pieces and crunchie bits disperesed throughout. The chocolate smelt very Cadbury esq - the dairy smells were on full offer, whilst there was also a small indicative hints of red fruit gummy sweets evident. Placing the first block in my mouth I was immediatedly met with a very familiar set of sweet Dairy Milk milk chocolate flavours. The melt was a little thinner compared to our UK stuff, but for the main part everything was standard Dairy Milk with its sweet well rounded creamy cocoa flavours establishing a very milk based taste. As the melt developed the jelly pieces became very apparent bringing a wave of sugary, turkish-delight like sweet flavours to the party. These flavours then remained for the totality of the experience as the slow melting gummy sweet texture outlasted the developing chocolate to leave the chewy pieces on my tongue once it had melted away. The crunchie pieces I'm afraid were very much an afterthought flavour wise, but they did bring intermittent crunchy texture bites which were a pleasant contrast. This was a very satisfying chocolate and the 50.0g felt like a very substantial amount when eaten in it's entirety.

Overall I felt like this new Cadbury Dairy Milk Marvellous Creations Jelly & Crunchie Bits certainly lived up to its name - a Marvellous Creation. It's not a chocolate that I would attribute with chocolatier excellency, but its one that is a little 'outside the box' and off the top of my head I can't recall another mass produced offerng that offers anything quite like it. I have tried Australian Cadbury products before that have used jelly sweet pieces (see Cadbury Dairy Milk Black Forest - HERE), however this was the first one that also brought the added extra Crunchie bits element which created a great variety of textures with the smooth melting chocolate and chewy jelly sweets. I'm sure many of the countries outside the UK have been jealously looking at the amount of new products we have got this year. The Australians and Kiwis should at least feel content with thier new Marvellous Creations bars if this one is indicative of the rest of the range.

8.6 out of 10

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