Cadbury/Mondelez/Kraft …. whatever you want to call them, have been going at big time recently with new products hitting our shelves seemingly every week. Cadbury Dairy Milk Creations, Cadbury Dairy Milk Freddo Faces, Cadbury Crispello Vanilla ... the list could seemingly go on forever. That may sound like a criticism but given the general quality and variety of the new products we are all for it and we were delighted to hear about their latest addition to the Cadbury Éclairs range. Since time began we can’t remember the range ever being broader than just the classic plain chocolate offering!? Last month however we came to learn that the Ecalirs would be given a ‘Hazelnut Twist - today we got the chance to give them a try.
Overall it is always very hard to score reviews like these as whilst the team still enjoyed them and polished off their sample bags in double quick time, the product fundamentally didn’t deliver on its USP (unique selling point). The promise of a ‘Hazelnut Twist’ sets the consumer up with expectations of a chocolate nut experience however these Cadbury Eclairs Hazelnut Twist have to be considered a big disappointment when considered in that light. For that reason we have to rate this vastly behind the Cadbury Eclairs classics. Cadbury/Mondelez/Kraft haven’t served up many failures of late but these Cadbury Eclairs Hazelnut Twist have to be categorised on the lower end of the scale of the ‘priority to try’ list. Anyone paying attention will also be aware that there is a new Cadbury Eclairs Orange variant doing the rounds – review of course coming to a ChocolateMission near you soon ;-)
6.4 out of 10