February 17th: Cadbury Dairy Milk Ritz & LU


Cadbury Dairy Milk Ritz - Kcal 183 Fat 10.0g Fat(sats) 6.0g Carbs 20.0g (per 35.0g bar)
Cadbury Dairy Milk LU - Kcal 180 Fat 9.3g Fat(sats) 5.5g Carbs 21.0g (per 35.0g bar)

Don't these two look familiar!? Sure enough these were likely the thoughts of many long time ChocolateMission readers. Their minds will no doubt be thinking back to our reviews last year of the Milka Tuc Cracker and Milka LU Biscuit bars (See HERE). Both of those bars went down very well with the ChocolateMission team, and luckily for UK readers we now have our own Cadbury Dairy Milk versions to get stuck in to in the form of these Cadbury Dairy Milk Ritz and Cadbury Dairy Milk LU bars. Anyone interested might want to see the trade announcement HERE.


These 35.0g bars should soon be available across the country, as far we know all the major UK supermarkets will be carrying them so keep your eyes peeled for them to be appearing any minute now. With both sporting the all new Cadbury Dairy Milk branding we all thought the presentation and wrappers were outstanding. The two new bars come in a slightly different shape to the traditional single bar Dairy Milk line in a flatter, shorter, thinner form. The design of the matted foil wrapper implements both functionality and beauty with clear branding, interesting, accurate on-pack illustrations and mostly importantly a real means of retaining freshness.


Upon unsealing both bars you would likely have difficulty telling the two varieties apart had you not been cued by the wrappers. Both had the biscuits attached to the chocolate top and bottom in 2x2 blocked grids. Some of the team did report rogue biscuit pieces that had fallen off but the majority of us weren't confronted with this issue. Whilst they may not of looked all that different there were obvious differences when it came to the taste test with each biscuit type offering a different Dairy Milk experience.


The LU biscuit chocolate offered a taste very akin to that of Mikado and Pocky chocolate sticks. The creamy sweet chocolate was highly complementary of the crunchy biscuit pieces with additional waves of buttery shortbread like flavours on offer. Those fond of the aforementioned brands will certainly want to get involved here.


The slightly more unique offering of the two was of course the Ritz cracker variety which paired the popular savoury snack with the classic sweet Dairy Milk chocolate. As we found with the Milka Tuc cracker last year the combination of sweet and salt worked wonderfully and together they created a creamy, sweet moreish chocolate that kept you coming back for more.

Overall an unsurprising home-run here for the Cadbury Dairy Milk brand with two very welcome Milka bars finding a home here in the UK brand. Mondelez UK seem to have a very good model of taking what works for Milka (see OREO and DAIM bars) and then progressing it across to Cadbury Dairy Milk. Some may claim this is all lacking in innovative progression on the new product development side of things, but from our perspective its just pure common sense. We would love to hear your views on these bars - give us some feedback of your own @ChocMission.

Cadbury Dairy Milk Ritz - 8.5 out of 10
Cadbury Dairy Milk LU - 8.3 out of 10