Obviously not feeling content with updating their 'Marvellous Creations' range with just the two new mix-up pouches, Cadbury (Mondelez Int) have seen fit to bring a new flavoured bar product to the UK. Taking a leaf out of the Ritter Sport playbook, Cadbury have nixed the poor performing flavour in their 'Marvellous Creations' range and replaced it with an all new offering. Indeed it is out with the Cola Pretzel Honeycomb (See HERE) and in with this Banana Caramel Crisp variety - a proposition described as 'Milk chocolate with banana flavoured candy pieces, caramel pieces and malted cereal balls'. Being fans of most things involving banana and chocolate (See Hotel Chocolat Banoffee Slab), we looked forward to trying this new, if slightly cheaper Cadbury offering.
We were lucky enough to be sent a batch of these 47.0g bars by one of Cadbury's many PR agencies so there was more than enough to share round the team to gather the thoughts. Like the rest of the 'Marvellous Creations' range we thought the bar had a fun, light-hearted look to with it's different block sizes and colourful yellow banana candy pieces striking an interesting look. Out of it's foil confines the bar emanated all the standard Cadbury Dairy Milk scents and offered further intrigue with a few hints of biscuit and sweet fruits.
Overall this new Cadbury Dairy Milk Marvellous Creations Banana Caramel Crisp did get the thumbs up from the @ChocMission team. Whilst it may not be shaking the foundations of the confectionery market any time soon the flavour variety is at least innovative and at this level of the market (mass produced/available everywhere) there aren't any other options you would say are comparable. True innovation in the chocolate market isn't something easily come by these days so to see Cadbury at least attempting to mix things up (pardon the pun) with these Cadbury Dairy Milk Marvellous Creations bars it is at least refreshing to see. Like all these flavours that come out it this Banana Caramel Crisp wont be replacing our long term Cadbury favourites but it at the very least offers something a little different should you fancy it.
8.3 out of 10