Following research that revealed nearly half of Brits have never been to a country meadow, Kerrygold brought a slice of the meadow to the city'.

Londoners were stunned yesterday with an amazing 10 metre squared cake, weighing over half a tonne, depicting a realistic Irish meadow.
The cake took inspiration from an Irish meadow, complete with grass, rolling hills, hedgerows, a pond, farm house and barn, meadow flowers and even Irish dairy cows – all hand crafted from cake and sugar icing.

The iconic Irish butter producer, Kerrygold, partnered with renowned sugar artist, Michelle Wibowo, to bring the luscious rolling hills of Ireland to London city centre - following Kerrygold’s national research which revealed that four out of ten Brits have never been to the countryside.
The meadow to celebrate Kerrygold's 'Tales From the Meadow’ campaign, was laid out for Londoners to enjoy at Finsbury Avenue Square yesterday (Wednesday 22). It took over 168 hours to create. Take a look at the making of the cake and Londoners enjoying a ’slice of the meadow’ in the video below: