Joe & Seph's Gourmet Belgian Chocolate and Mint Popcorn


Kcal 77 Fat 4.5g Fat (Sats) 2.5g Carbs 9.5g (per 16g serving)

Everyone has a mission in life. @ChocolateMission it is to taste and review as many chocolates as possible; for Joe and Seph it is to produce the best tasting popcorn in the world. Established in 2010, the London based family business air-pop all their popcorn by hand. Instead of using traditional methods that cook popcorn in oil and sugar, Joe & Seph coat the corn in caramel made from fresh butter. Together they have developed over forty flavours and have won twenty-four Great Taste Awards.

There are many unusual flavours to discover, such as Lemon Cheese Cake, French Camembert, and even Gin & Tonic. Today, however, we are looking at their Caramel Belgian Chocolate and Mint, which is described as being ‘rich and refreshing’. The branding feels very British and humorously vintage in its re-sealable pouches, which are available in either 120g, 80g or 32g. At £5, £4, and £1.99 respectively, they are by no means cheap, so if you want to try them, I would recommend taking advantage of their ‘buy 6 mix & match’ deal.

Unsealing the pouch releases a strong smell of peppermint and mild cocoa, which reminds me of After Eights. The mint is very flavoursome, but not too strong, allowing the chocolate to come through. Although milk chocolate, it actually has more of a cocoa powder taste. I could not detect any caramel notes, but the popcorn does have a very buttery soft texture that melts in mouth.

A 32g snack pack is said to contain two servings. I felt satiated by far less than this because the mint creates a cooling sensation, which minimises the sweetness. After trying both the more addictive sweet and salty varieties in Joe & Seph’s range, however, the suggestion that the pouch be re-sealed and saved for later is frankly laughable. The size of one portion really depends on which flavour you go for, but the chocolate mint is best enjoyed in small helpings.

Presentation: 8
Aroma: 7
Taste: 7
Sustenance: 9
Texture: 8
Overall: 7.8