Magnum has maintained monarchic rule over freezers for years; they not only reign supreme in our own kitchens, but just when you think you’re safe to the leave the house, there comes that siren song as a Mr Whippy van comes around the corner of the street.
Magnum has now expanded its empire even further, for one day while I was mile away from the freezer isle of a supermarket, there it was in front of a WHSmith till. Of course, these were not the frozen ice cream lollies we all associate with Magnum, but 100g chocolate bars priced at £1 each. Trapped into that notorious confectionary-at-the-counter-impulse-buy, I couldn’t resist the value of such a good deal on a product I had never seen before.
Intense Milk Chocolate
Kcal 535 Fat 32.1g Fat (Sats) 20.2g Carbs 52.4g (per bar)
Magnum’s signature chocolate comes in three varieties, (milk, white, and dark) but only two were available at the time. First is the Intense Milk Chocolate, which contains 38% cocoa solids. The packaging is very elegant with its colour mix of light brown and gold, and makes it look much more high end than is reflected in the price; the gold and silver foil is equally as attractive. The bar itself is divided into two large squares, engraved by their ‘M’ logo. The chocolate is thinner in comparison to other bars, but I see that as a positive. The relative thinness works for this design, as it makes the chocolate easy to break into pieces with a very satisfying snap. My only complaint would be that the packaging on the back states a portion equals one third of the bar, but it is only divided into two segments. Because of this, most people would consider half as one portion, and they are likely to eat more than the recommended treat size. I must admit, that I was two thirds of the way through before feeling full.
The bar gives off a slightly sweet aroma that reminded me a of Galaxy, but that is where the similarity ends. Magnum’s milk chocolate has depth of flavour more akin to dark chocolate or the Hotel Chocolat Supermilk. The bar has fruity notes of sweetness coming from a mixture of sharp and sour red berries and mellow red wine; it is a flavour that lingers as the smooth texture slowly melts in the mouth.
Dark Chocolate with Cocoa Nibs
Kcal 533 Fat 33.9g Fat (Sats) 20.4g Carbs 47.2g (per bar)
Magnum’s Dark Chocolate bar is only made with 50% cocoa solids, but given a boost by the addition of cocoa nibs, which provides a crispy texture. Again, the presentation is excellent; a combination of black and gold makes it look very much a chocolate for grown-ups – maybe one that should not be eaten before watershed hours. The bar is pretty indistinguishable from its milk chocolate counterpart, which is not entirely surprising given its relatively low cocoa content.
The aroma is too very similar, but the taste is distinctly different as the nibs provide notes of coffee at just the right level of bitterness. The extra strength from this chocolate made it more filling, and I felt the need to stop at the halfway mark. Both are very satisfying and provide a much greater depth of flavour than you might expect for the price they were available at. If you spot a Magnum Chocolate bar about, they are well worth giving a go.