Hershey's Miniatures

Kcal 210 Fat 13g Fat (Sat) 7g Carbs 26g (per 5 pieces)

Hershey is as popular in the US as Cadbury is in the UK, but up till now, I’ve never had one of their products. Thanks to the lovely people at American Soda, who sent me a bag of Hershey’s Miniatures, I have now had the opportunity to try several all at once.

Hershey’s Miniatures were launched in 1939 and featured four of the company’s most popular chocolate bars at the time. Almost eighty years later, the contents remain unchanged.

Jim reviewed these miniature chocolates five years ago, and since then the packaging has had a bit of a makeover. Unfortunately, not a positive one; the bright cheery yellow bag is now bogged down by lots of dreary brown, and does not look very inspiring. The individual paper-foil wrappers, however, look quite neat and retro.

Milk Chocolate

The first thing I noticed about Hershey’s original Milk Chocolate bar was that it had a rather peculiar smell. To begin with I could not put my finger on it, but I then realised that it reminded me of the odour from a rubbish bin: a combination of mingling foods and sterilised metallic wrapping. Not a great start, but things did improve; it had semi-sweet notes and creaminess from the milk. The chocolate didn’t taste wonderful, but it didn’t taste bad either.

Special Dark

Hershey’s Special Dark Chocolate had hardly any scent at all, which given the above could be considered a good thing. What was not a good thing, however, was that it tasted sweeter than the milk chocolate. There were elements of a good dark chocolate trying to get through; I could detect a slight fruitiness and richness to the bar, but sadly it was clouded by too much sugar.


Krackel is a milk chocolate bar with puffed rice. It has a milky sweet taste just like the original, but the creaminess is lost because of its bumpy texture. I found the addition of puffed rice led me to eat the chocolate a lot quicker, because there was no opportunity to let it linger and melt in the mouth.

Mr Good Bar

 The Mr Good Bar was anything but good and it ended up being my least favourite from the collection. It had a very faint smell of old peanuts and the peanuts inside tasted just as stale. There was nothing to compensate as the chocolate also lacked flavour.

My first outing with Hershey did not go down terribly well, and I now understand why it has not become a big brand in the UK. Everyone has differing tastes, but the fact that I have given Hershey’s Miniatures the same score as Jim, suggests that Brits, in general, prefer the chocolate from their own home soil.

Presentation: 5
Aroma: 4
Taste: 6
Sustenance: 8
Texture: 6
Overall: 5.8