Very Peculiar Milk Chocolate With Marmite

Kcal 548 Fat 33.7g Fat (Sat 21.3g) Carbs 52.3g (per 100g)

We all know how divisive Marmite can be; you either love it or you hate it. But even for those who do love Marmite, there is generally a limit in what it can be used with. Most people don’t tend to go beyond spreading it on toast. Perhaps that’s why Unilever brought out a book full of recipes that include Marmite as an ingredient. The only place I have ever seen this book, however, is in charity shops. Maybe that suggests something.

Not to be deterred, Unilever decided that if consumers aren’t brave enough to be that experimental, they would do the experiments themselves, and hope we all give a pre-made product a go. Well, you can’t get much more experimental than combining Marmite with chocolate.

The packaging for this ‘Very Peculiar’ offer could have gone one of two ways. They could have taken the novelty route: bright yellow, a large red banner across the front, and Marmite in big bold letters. This would definitely have drawn attention on the shelf, and coaxed people to buy, who were in for a bit of a laugh. At the same time, it would have made the chocolate very gimmicky, which does suggest poor quality. Perhaps then, it was right to take the serious route. The 100g bars black packaging makes it look sophisticated, especially with the chocolate swirls pictured at the bottom. The bar itself has a beautiful glossy sheen to it.

In some cases subtlety is best. The bar does not give off any Marmite scents, which could potentially have put a number of people off. Instead you get a mild and innocent milky aroma. The taste of Marmite is also subtle; although not instantly recognisable, there are distinctive, if not somewhat bewildering, savoury tones coming through. The first thing I picked up on was saltiness; it was a bit like salted caramel only much more savoury. The chocolate is neither sweet nor bitter, but rather it brings a slight sourness to the back of the throat. Texturally the chocolate is mainly smooth, but with a few crunchy salt pieces throughout.

The thought of combining Marmite and chocolate could be enough to make one shudder, but strangely enough, it works really well. It manages to satisfy both sweet and salty cravings, but too much can become sickly, so is best enjoyed in small quantities.

Presentation: 8
Aroma: 6.5
Taste: 7.5
Sustenance: 7.5
Texture: 7.5
Overall: 7.4