Waitrose Belgian Milk Chocolate

 Kcal 530 Fat 29.7g Fat (Sat) 18.5g Carbs 58.2g (per 100g)



Down on chocolate supplies, I popped into Little Waitrose on the way to work. Although there was not much of a selection available given it was a small shop, I did manage to find a few potential candidates for the next @ChocMission review.



The dark blue wrapper for Waitrose’s own brand chocolate did not particularly stand out on the shelves, but there is still something to be said for simple design. It allowed the text to appear more prominently, and with words like ‘Silky’, ‘Smooth’, and ‘Belgian milk chocolate’, what more does one really need to be enticed. Some effort did go into the design because if you look closely, you can see the different shades of rippling blue are meant to represent silk fabric, and suggest the silky texture of the chocolate. These ‘ripples’ also appear on the chocolate itself, which comes in the form of a chunky 200g bar with thick breakable squares. At only 85p per 100g it is excellent value, especially since Waitrose is one of the pricier supermarkets.

Even though the chocolate does not contain any vanilla flavouring, I did catch a faint whiff, in what was an otherwise rather bland – if not waxy scented bar. From here on end, however, things are much improved. The 31% milk chocolate is made with full cream and thus has a very creamy texture. Although quite sweet it is not cringingly so, and the thick squarely provide a velvety melt in the mouth experience that is very fulfilling.

While perhaps not as indulgent or creamy as say a Lindt bar, I think Waitrose goes to the top of the list when it comes to supermarket own brands, both in taste, quality, and price. The final score is only let down by uninspiring presentation and lack of appealing aromas.


Presentation: 6.5
Aroma: 6
Taste: 8
Sustenance: 7.5
Texture: 9.5
Overall: 7.5